Founder and CEO, Lone Design Club
Rebecca Morter is the Founder and CEO of disruptive omnichannel retail startup Lone Design Club. launched in 2018, LDC offers customers a shopping experience like no other; Brands, a trusted direct route to market, both online and offline. With roots in the luxury fashion world, Rebecca trained as a designer, launching her own brand at London fashion week in 2015. LDC was consequently born from the challenges she experienced in getting her brand in front of customers and the difficulties that come with the traditional wholesale-retail model. Change needed to happen, so Rebecca set out to create a platform that disrupted the traditional wholesale model, supporting independent and sustainable brands to connect directly to consumers.