United Arab Emirates

Rashid Al Awadhi

MEPRA Vice Chair and Chief Executive Officer, New Media Academy

Rashid has over 24 years of Marketing and Communications experience, including various senior-level positions in Middle East based multi-national companies, as well as UAE government entities. He was named CEO of the New Media Academy on June 17th 2020, leading its 3 divisions: Education, Talent and Content. Prior to that, Rashid was the Senior Vice-President for Marketing and Communications at the Dubai International Financial Center, leading the transition of the organization into Digital Media and Content Marketing. Prior to that, he founded and managed Barza New Media, a digitally driven boutique-style consultancy that specialized in the production of social media driven reality content, with particular focus on Arabic-centric topics. Before that, he was the co-founder of “Qabeela.tv” with his brother Mohamed. Together they produced, directed and hosted the award-winning social travel show “Peeta Planet”, which was the first ever blended Social TV show in the world. The show was powered by Google and supported by twofour54. In 2009, Rashid became the first Emirati Government Employee to win the prestigious “Communicator Of The Year” Award from the Middle East PR Association, and in February 2020 he was voted in it’s Executive Board. He was chosen as one of “The 40 Most Influential Emiratis Under 40” during the UAE’s 40th National Day celebrations, and was featured on the Forbes Middle East list of “50 Impactful Marketing and Communications Professionals In The Middle East” in 2020. Rashid graduated with a Bachelor of Business Administration degree in Marketing, from the University of Houston, in Texas (USA).