United Arab Emirates

Milvin George

CEO, Lagado Watches

Milvin is a passionate style aficionado with a deep attachment to authenticity and a profound respect for quality. A luxury watch industry stalwart for over twenty years, Milvin has worked and managed brands including TAG Heuer, Omega and Panerai, earning the esteem and the recognition of the industry.

After over 20 years of experience with the biggest names of the luxury business, Milvin’s entrepreneurial spirit and relentless search for quality, consistency and style lead to the birth of Lagado Watches. Armed with industry expertise and an eye for detail, Milvin tapped into his global network of craftsmen and watchmakers bringing together unique design and the finest materials. The collaborated effort, Lagado Watches, brings understated elegance and versatility to modern living.

Milvin began his career in the luxury goods industry in 1998 when he joined the Chalhoub Group as a Commercial Executive handling Daum and Wedgwood Waterford for the Middle East region. In 2000, he joined the LVMH Group, as the Regional Manager of the renowned Swiss sports watch brand TAG Heuer, overseeing Middle East, North Africa and Indian markets. 

In 2003, Milvin was entrusted to establish the Omega Middle East Operation (a member company of the Swatch Group) and was appointed as Regional Brand Manager. Four years later, he was presented with the opportunity to extend his experience within the luxury watch sector and acquire a more in-depth mechanical watch making knowledge by becoming the Managing Director, Middle East & India for Officine Panerai.  

Milvin’s undeniable efforts and contributions to the brands he worked for were rewarded by his nomination among the top 100 CEOs in the Middle East by Forbes in 2015 as the only leader representing the watch industry.


18 OCT
12:20 pm
1:00 pm

Being Smarter with martech – Lessons from today and predictions for the Future

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