United Kingdom

Lara Morgan

Co-Owner and Founder, Scentered & Global Amenities Direct

A British entrepreneur with a track record of delivering exceptional accelerated growth. Her investment strategy in wellbeing products primarily is pinned to improving life’s journey.
Lara founded her first business, Pacific Direct, in 1991 at the age of just 23. Having arrived in the UK from Hong Kong with little or no hotel experience, and quickly grew Pacific Direct into a specialist global supplier and manufacturer of luxury high end brands licensed for five-star hotels.  She invests in British brands including Scentered.com, the 100% natural, portable, Wellbeing Ritual aromatherapy brand; Gate8 luggage, lightweight, time-saving, functional, business luggage and accessories that reduce stress; KitBrix, a functional, robust, modular, sports kit bag and organiser system for active people, Yogi Bare, the best in class yoga and fitness mats and accessories and Global Amenities Direct a remarkable twist on my previous toiletries supply brand licensing company with a considerable focus on eco-conscious and sustainable waste reduction.