Co-Founder, THE DEMATERIALISED
Karinna Nobbs is an Educator, Nowist and Connector. She is a published author, consulting and lecturing globally on retail innovation and the digitalisation of the fashion industry. In 2019 she created HOT:SECOND a circular economy concept store trading physical goods for digital experiences called. In 2020 she co-founded THE DEMATERIALISED with Marjorie Hernandez, it is a Web3 marketplace for digital fashion NFTs. THE DEMATERIALISED’s vision is to enable anyone to discover, experience and trade Digital Fashion NFTs. It is both a Web3 dCommerce solution and a whitel label operating system. It facilitates new forms of culture whilst offering transparent provenance and creative sovereignty to its community using the LUKSO blockchain.