Chief Executive Officer, GFINITY
John is an experienced business executive having worked in and with leading global companies for the last 30 years. John was appointed Gfinity CEO in March 2020 and has been responsible for a transformation of the business, focusing on the creation of the Gfinity Digital Media Group and licensing its owned technology IP.
Prior to joining Gfinity, John worked for HEINEKEN N.V. where he was Head of Global Communications and, most recently, a senior commercial director within Lagunitas Brewing Company, a 100% owned subsidiary of HEINEKEN N.V.
Previously he held senior leadership, corporate affairs and marketing positions within The American Express Company and Burson-Marsteller Public Relations. John was appointed to the board in September 2018, originally as a non-executive director. In May 2019 he was appointed as the Chief Commerical and Brand Officer, in which role he oversaw a rapid expansion of the Gfinity and RealSport communities. John was appointed Chief Executive in March 2020.