United States of America

Dr. Saket Kumar

Chief Data Scientist, Global Premium Services, Google

Dr. Saket Kumar is passionate about data science as a key capability that improves the business performance in the short term as well as in the long haul. In his career spanning close to two decades, he has been incredibly fortunate to observe organizations transformed by data science in industries including Tech, CPG, Auto, Retail, and Oil & Gas. At Google, Saket has built a data science practice that improves the marketing effectiveness of their largest clients around the world. His team works closely with the global marketing leaders at P&G, Amazon, GM, Expedia, LG, Google, and YouTube. Dr. Kumar has a broad and deep understanding of designing analytical solutions for the challenges that the business executives face.

Schedule

19 OCT
12:20 pm
12:40 pm

Leveraging digital video to build successful creatives using AI and ML techniques

MarTech
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