Dr. Paul Hopkinson

Associate Head of Edinburgh Business School, Heriot-Watt University

Dr Hopkinson is an experienced academic and marketing professional with over 25 years’ work experience. He is an Associate Professor of Marketing, specialising in the areas of relationship marketing, digital transformation and digital marketing. He also leads the on-campus MSc International Marketing with Digital Marketing programme. Dr Hopkinson is an experienced doctoral supervisor and examiner, with students based in the UK, Germany, France, Switzerland and Dubai working in areas of social media and customer engagement, buyer-seller and salesperson-customer relationships, artificial intelligence and marketing. Before his academic career, Dr Hopkinson held various commercial roles (marketing research, product management and procurement) in the aerospace and telecommunications sectors, and ran a distribution business specialising in engineering supplies. He has undertaken training and consultancy work for a variety of clients, including DB Schenker, Scottish Government, The Routes to Market Association (Via International), ADNATCO, Krone (UK) Technique Ltd (now CommScope).


18 OCT
12:20 pm
12:40 pm

Managing customer relationships in an era of AI: The hype versus the promise

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