Brands & brains: Making digital marketing effective through neuroscience
CEO & Head Dubai Campus, Sr Vice President Institutional Development, Professor of Leadership, Design Thinking & Organizational Behaviour , SP Jain School of Global Management
Dr. Christopher Abraham has three Post Graduate qualifications in HRM, Business Administration (Marketing), Labor & Administrative Law and is a PhD in Business Administration (Design Thinking& Innovation). He is a Certified Design Thinker from IDEO/Stanford and is a Fellow of the Chartered Institute of Marketing (FCIM), UK. He has thirty-four years’ experience in management consulting, marketing, and management education in India, Singapore and the UAE.
Currently he is the CEO & Head – Dubai campus and Sr. Vice President (Institutional Development)
at the S P Jain School of Global Management, a Forbes Top 10, Economist & FT Top 100 ranked
Business School, with campuses in Dubai, Singapore, Mumbai and Sydney
Prof. Abraham has been a visiting Professor at many leading universities in Australia, USA,
Canada, Singapore and UK. Earlier in Dubai, he headed the Executive MBA Program of XLRI,
Jamshedpur, one of Asia’s top business schools.
His areas of competence are Innovation, Design Thinking, Behavioural Design, Neuroscience of
Decision Making, Future of Education, Science of Happiness, Leadership, Marketing & Strategy.
A much sought after 3 x TEDx and international keynote speaker, he has successfully presented in numerous global forums and has also conducted many consulting and executive development assignments for global organizations, including The World Bank, The Executive Council (Govt. of Dubai), Emirates Airlines, SEWA (Government of Sharjah), Aramex, DHL, P & G, LG, AW Rostamani (Nissan Auto) etc.