China

Andrew Garrihy

Global CMO, DiDi Chuxing

Recognised for taking on the challenges others shy away from. Garrihy has spent his career helping some of the world’s largest technology brands to transform their marketing efforts whilst delivering brand and sales growth. Passionate about communication, creativity, technological innovation & commercially driven marketing, he believes these are the critical foundations to any successful marketing organisation. Andrew joined DIDI, a globally acclaimed smart mobility company after his successful stint as the Global Chief Brand Officer, at Huawei Technologies Consumer business. Prior to joining Huawei, he gained over 15 years marketing experience with international brands such as Qualcomm, Samsung and Vodafone. Andrew has also previously worked with Samsung, Vodafone, Qualcomm and National Australia Bank.

Schedule

18 OCT
12:00 pm
12:20 pm

Natural language processing (NLP) to improver digital engagement and customer experience by 30% •

MarTech
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