United States of America

Adam Brotman

CEO of Brightloom, former co-CEO, President and Chief Experience Officer at J.Crew and former DCO

Adam Brotman is CEO of Brightloom, where he and his team are building a first-of-its-kind high performance customer engagement platform for consumer brands.

A long-time technology innovator, Adam is passionate about helping brands build meaningful customer relationships through loyalty, mobile technology and personalized digital engagement. Adam was recognized as one of the 100 Most Creative People by Fast Company in 2012, and was named CDO of the Year by the CDO Club in 2015.

Most recently Adam was co-CEO, President and Chief Experience Officer at J.Crew, where he was responsible for launching their first-ever loyalty program.

Prior to that, he spent a decade in various leadership roles at Starbucks, where he served most of his tenure there as the first Chief Digital Officer of a major public company, and also spent time as Executive Vice President of Global Retail Operations.

He was integral in developing and driving much of Starbucks’ best-in-class digital platforms, such as loyalty, mobile apps, mobile payment, mobile ordering, customer-data driven personalized marketing, promoted and social media strategies, digital partnerships, and more.

Adam started his career as an attorney and then served as CEO of two companies – Barefoot Yoga Company and PlayNetwork, a provider of digital music and video services for restaurants and retailers worldwide. Adam holds a JD from the University of Washington School of Law, and a BA from the University of California, Los Angeles. He currently serves on the board of MOD Pizza Company and previously on the boards of Neiman Marcus and Brooks Running Shoe Company

Schedule

17 OCT
3:20 pm
3:45 pm

Storytelling through blockchain

MarTech
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