● What are your reasons for coming onboard the 43rd edition of GITEX Global, what are your expectations, and who are you hoping to meet at the show?
This year marks Pentera’s third time participating in GITEX, and every year we see greater market recognition for both Pentera and Security Validation. As the cyber threats facing the region continue to grow, Pentera is committed to helping companies increase the efficiency of their existing cybersecurity stack and improve their overall cyber resilience. We serve many customers from various industries and have a regional presence with ten local staff to support our clients in the region.
We are always delighted to connect with our current clients, in-person to discuss Pentera's continued role in enhancing their cybersecurity resilience. We also love the opportunity to meet with new organizations and security professionals. Interacting with the cyber defenders of the region, you get a real sense about the pain points security teams are facing on a daily basis and how Pentera can help them.
● Are you planning to launch any products or services, demonstrate new technologies, or sign any partnerships during the show? Please provide details to help us amplify your presence.
According to the 2023 DBIR report, stolen credentials were leveraged in 49% of breaches to gain initial access to organizations. It’s clear that enterprises require solutions that help them address the pressing issue of leaked or compromised credentials. One of the main products we plan to showcase this year is Pentera’s Credentials Exposure module. The module continuously tests stolen and compromised credentials against the complete attack surface to preempt breaches. Leveraging the millions of credentials found on the dark web, paste sites, and in data dumps, our platform ensures attackers cannot exploit these credentials to breach organizations. Stop by stand #H25-D40 for a live demo.
● How important is GITEX Global for your business, and what is the volume of business growth you anticipate from your participation in the show?
At Pentera, we strongly believe in strengthening relationships with our clients through in-person interaction. Our dedicated local team in Dubai is committed to providing attention to each company, ensuring our customers can harness the full potential of Pentera's Automated Security Validation to reduce their organization’s cyber exposure and protect its network from the latest attack techniques.
During GITEX Global, we elevate the concept of networking, ensuring our booth shines. Last year, we crafted an impressive dome, and this year, we're taking it even further. Our booth will pay homage to the spectacular Dubai Frame, embodying the city's blend of tradition and innovation. On one side, you'll encounter how organizations of the past used to look, while on the other, you'll witness the contemporary cybersecurity framework that characterizes the modern era. To personally witness this captivating transformation, we welcome you to visit and immerse yourself in the experience.
● How important is the Middle East and Africa for your business, and what is your growth strategy in the region over the coming years?
The Middle East and Africa are very important to our business, and we will continue to invest in the region over the coming years. With the rapid digitization of the region, organizations are in need of top security solutions to protect their growing IT stack. Automated Security Validation provides security teams with the means to safely test their security control and then prioritize the remediation of gaps based on real business impact. Pentera emulates the real-world techniques of malicious hackers across the entire IT attack surface. Only by adopting the adversary mindset you can validate that your security controls are working as they should. Our platform helps you do this at scale, across all your digital assets and on a regular basis.
● To what extent can the region’s bold digital transformation missions elevate the global tech ecosystem?
By investing heavily in infrastructure and emerging technologies such as artificial intelligence, blockchain, and IoT, the region has created a fertile ground for startups, tech companies, and entrepreneurs to thrive. The rapid adoption of advanced digital solutions has not only improved the efficiency and competitiveness of local businesses but also attracted international tech giants and investors to establish their presence in the region.
● Which countries and industry verticals are you targeting as part of your business plan over the next 5-10 years?
Pentera Automated Security Validation platform is industry-agnostic and caters to companies across all industries. Pentera has customers from over 20 verticals including finance, healthcare, government and more and local teams spanning the Middle East and Africa, Asia, Europe, North America, and Latin America.
Our teams consist of dedicated cyber security experts, customer success professionals, and solution architects, all focused on providing the utmost care and support to IT teams. With over 800 customers worldwide, we are thrilled to showcase Pentera's latest products at GITEX Global. Our aim is to ensure that Automated Security Validation becomes the standard for every organization.
● Aside from AI, what is the world’s next big technology shift and how should the government, business, and society prepare for it?
In the realm of cybersecurity, automation will undoubtedly remain a critical factor. The industry faces a significant skills gap and scarcity of human resources, making it increasingly challenging to meet the growing demands of safeguarding digital assets. As cyber threats continue to evolve in both complexity and frequency, organizations must embrace automation to augment their cybersecurity workforce. Automated processes can swiftly detect and respond to potential security breaches, reducing the time between detection and remediation.
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