2021Agendas Line-up

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Oct 17, 2021
3:10 pm
3:40 pm
Energy & Utilities
Looking at the Brighter Picture with Smart Everything in Energy

95% of energy executives believe digital transformation is a top strategic priority (Deloitte), with digitalization in the energy industry anticipated to be a $64 Billion market by 2025

Have we begun the transformation journey by –

  • Powering up investments in advanced and intelligent technologies EAAS (Energy as a service), IOE (Internet of Energy), Big Data analytics, Digital Twins and Block Chain, What’s next?

Speakers (3)

Ogutu Okudo

Country Manager, SpringRock Group

Shacky Timburwa

Chief Executive Officer, Energy Plus Group

Charlotte Savage

Founder, HaiLA Technologies

Oct 17, 2021
1:00 pm
1:20 pm
Energy & Utilities
Putting the Planet & its People First: Riding the innovation wave in Clean Energy Transitions

Global investment in energy is set to rebound by nearly 10% in 2021 to USD 1.9 trillion, reversing most of last year’s drop caused by the pandemic. Investments on clean energy transitions will need to triple by 2030 (Based on our new Net Zero Roadmap), to meet climate goals and much greater resources have to be mobilized to clean energy technologies (IEA)

This session will explore :

  • The knowns and unknowns of the energy transition, discuss the critical role of the energy sector in defining the pace transition, highlight ways in which governments, businesses and societies can come together to put the world on track to reach net-zero emissions by 2050
  • How interconnected digital technologies can make energy systems more intelligent and sustainable and how can solutions like blockchain technology, AI and IoT support a consumer & planet centric energy transition?
Oct 20, 2021
3:30 pm
4:00 pm
Data Economy
Leverage Python in the healthcare sector with AI & blockchain

Surgeons perform surgeries and save lives. How does a developer do that today? Today, Programming is not just limited to the scope of computers, but impacts human lives in several ways. From the food we eat to the medicines we buy. We enjoy the luxury of data accessibility with Technology. Did you know there are 300 Open Source Projects in Health care? And Python Developers can contribute to making a huge impact on human lives. The single line of code may enable the right awareness or the right organ match or connect the right dots at the right time or give someone a new life.

  • Leverage Python to accelerate connectivity between Clinical Trials & Patient Profiles
  • Learn how scattered, fragmented data transforms to life saving intel with Machine Learning Methods in Python
  • Understand about how python plays an important role in the technology stack where confidential information is concerned from micro to macro
  • Visualize the architecture for Blockchains and understand the encryption methods for it
Oct 20, 2021
2:30 pm
3:00 pm
Data Economy
Modern Python through FastAPI and friends

Explore some of the great features from modern Python and how to use them with FastAPI and friends. We will see how to make code that is less error-prone, simpler, more efficient, and have a great developer experience, all at the same time. And all this while including best practices by default. We will see a bit about type annotations (type hints), async/await, and an overview of FastAPI, Typer, and others. This talk doesn’t expect any technical background, just some basic knowledge of Python.

Oct 20, 2021
12:30 pm
1:00 pm
Data Economy
Space Science with Python & Natural Language Processing

Python is an amazing language for data science and machine learning and has a lot of great community driven Open Source libraries and projects. How can we use Python to explore and analyse the wonders and mysteries of Space?

This session introduces you to the world of Python. But the goal is not to learn Python, the goal is to understand how Python plays a role in the innovative solutions that NASA creates. Through the lens of space discovery, this session could ignite a passion to persistently learn, discover, and create so that you too can one day help us all understand a little more about the world beyond our Earth.

Oct 19, 2021
4:30 pm
5:00 pm
Data Economy
Speed Networking

Meet She Loves Data’s representatives for volunteering and partnership opportunities

Speakers (2)

Begum Saygecitli

Middle East Chapter Co-Lead, She Loves Data

Komal Kaundal

Middle East Chapter Co-Lead, She Loves Data

Oct 19, 2021
4:00 pm
4:30 pm
Data Economy
SLD Focus Pillar: The Skills and Competence Ga; Hiring Trends for Tech Talent: the Skills We Need to Build Up

With the pandemic hastening digitalisation, the talent and skills gap has become pronounced. The panel will provide perspectives from employers, recruiters and talent on: what tech skills are needed versus which ones are available. What can be done to ensure a continuous supply of tech or tech-savvy talent? With technology changing faster than educational institutions can churn out graduates, is there a need to disrupt the way we educate and upskill for tech?

Speakers (3)

Althea Davis

Managing Partner and CDO, Turn Key Technologies

Shradha Dhupar

Talent Strategy and Learning Lead, Accenture

Begum Saygecitli

Middle East Chapter Co-Lead, She Loves Data

Oct 19, 2021
3:15 pm
3:30 pm
Data Economy
Speed Networking

This is an opportunity for the audience to mingle. Attendees will be encouraged to share their diversity experience

Speakers (1)

Komal Kaundal

Middle East Chapter Co-Lead, She Loves Data

Oct 19, 2021
2:30 pm
3:15 pm
Data Economy
SLD Focus Pillar: The Leadership Gap Tech’s Leadership Gap: Creating the Pipeline for Women in Tech

Across tech companies, only 22% of leaders are women. This panel will explore the barriers to the leadership pipeline, like the degree gap and the workplace culture gap, as well as possible solutions for addressing them.

Speakers (3)

Rola Abu Maneh

CEO, Standard Chartered Bank

Raja Al Mazrouei

Executive Vice President, DIFC FinTech Hive

Emma Johnson

Director – Responsible AI, Standard Chartered Bank

Oct 19, 2021
2:00 pm
2:30 pm
Data Economy
She Loves Data – Champions for Diversity and Data Literacy

She Loves Data co-founder Jana Marle Zizkova will officially welcome the conference participants and talk about: She Loves Data’s mission, Programs and Impact in the last 5 years, and its ambitions for the coming years, including for the re-launched Middle East Chapter.

Speakers (2)

Jana Marle Zizkova

Co-Founder and CEO, Meiro CDP; Co-Founder and Managing Director, She Loves Data

Pavel Bulowski

Co-Founder and CMO, Meiro CDP; Co-Founder, She Loves Data

Oct 19, 2021
1:00 pm
1:45 pm
Data Economy
Launch press conference: She Loves Data

Sponsored by DWTC the press conference will officially kick-off the launch of She Loves Data in the Middle East

Speakers (3)

Pavel Bulowski

Co-Founder and CMO, Meiro CDP; Co-Founder, She Loves Data

Begum Saygecitli

Middle East Chapter Co-Lead, She Loves Data

Komal Kaundal

Middle East Chapter Co-Lead, She Loves Data

Oct 18, 2021
3:10 pm
3:20 pm
Data Economy
Low or no code: How Great Cities Will Reimagine the Work Experience

As the UAE lays out its developmental roadmap for its next 50 years, investing heavily into the technology industry, it is creating a nation of Experience Builders. But what additional tools beyond low / no code will these architects need to design the future of the UAE? Where are the opportunities to reimagine today’s citizen experience, and how will new AI-powered experience platforms unleash the untapped creativity of this new class of Experience Builders?

Oct 17, 2021
3:00 pm
4:00 pm
Data Economy
Scaling developer architecture
  • How can you accelerate your applications with AI and ML to eliminate development roadblocks
  • How do you build an AI-powered enterprise?
Oct 17, 2021
2:00 pm
3:00 pm
Digital Cities x AI
Developer productivity and database development

How can developers use simple API-driven access and model-specific languages with strong SQL capabilities?
Deploying data-driven Apps with low code

Oct 18, 2021
12:00 pm
12:30 pm
Digital Cities x AI
Panel discussion: Overcoming hurdles to transform into cognitive cities

Governance framework: Are open protocols the way forward?

  • Best combination: Cloud, digital twins, ML services and localized data centres
  • Inclusivity and diversity: Are AI algorithms tested and validated?
  • Costs: Balancing vision with actual reality?
Oct 18, 2021
11:00 am
11:20 am
Digital Cities x AI
The Luxembourg case study: Making the entire nation a digital test-bed

Introducing the digital twin of an entire nation
Designing and managing a federation of interoperable digital twins
Semantic harmonization of data and hybrid models with a robust governance structure
Scaling up with cross sector applications of health, energy, telecom, mobility, land use etc

Oct 17, 2021
3:50 pm
4:10 pm
Digital Cities x AI
Overcoming bias in AI: A step towards building truly inclusive communities

Around the world we continue to see the negative effects of the digital divide and its disproportionate impact and exponential exacerbation in communities around the world. As countries continue to harness the potential of adopting digital technologies to digitize services, secure infrastructure and ensure widespread internet connectivity, the moral imperative for ensuring equity of access has never been more timely. This includes solving for nuances such as the elimination of biases in machine learning and AI models. The conversation around equity has evolved beyond simply those in rural or underserved areas and now encompasses disparities in gender and ethnicity. How can business and technology leaders collaborate and co-innovate alongside government and academia to help build cities that are sustainable and inclusive? It starts with baking equity and inclusion into our AI models – from inception, to development, to deployment.

Speakers (1)

Dr. Guy Diedrich

Vice President & Global Innovation Officer, Cisco

Oct 17, 2021
3:10 pm
3:40 pm
Digital Cities x AI
Looking at the Brighter Picture with Smart Everything in Energy

95% of energy executives believe digital transformation is a top strategic priority (Deloitte), with digitalization in the energy industry anticipated to be a $64 Billion market by 2025
Have we begun the transformation journey by –
Powering up investments in advanced and intelligent technologies EAAS (Energy as a service), IOE (Internet of Energy), Big Data analytics, Digital Twins and Block Chain, What’s next?
95% of energy executives believe digital transformation is a top strategic priority (Deloitte), with digitalization in the energy industry anticipated to be a $64 Billion market by 2025
Have we begun the transformation journey by –

  • Powering up investments in advanced and intelligent technologies EAAS (Energy as a service), IOE (Internet of Energy), Big Data analytics, Digital Twins and Block Chain, What’s next?

Speakers (3)

Charlotte Savage

Founder, HaiLA Technologies

Ogutu Okudo

Country Manager, SpringRock Group

Shacky Timburwa

Chief Executive Officer, Energy Plus Group

Oct 17, 2021
1:50 pm
2:10 pm
Energy & Utilities
Electricity 4.0: Promoting Sustainability and Efficiency Through Smart Grid Technology
  • Why is smart grid the biggest change to energy in the past three decades
  • How smart grid tech will integrate new and old energy sources, and transform the energy space.
  • The role that smart grids play in promoting new concepts such as electric vehicles, building microgrids and “prosumers”

Speakers (1)

Amel Chadli

Vice President Strategy & Digital Energy for Middle East & Africa, Schneider Electric

Oct 17, 2021
1:20 pm
1:50 pm
Energy & Utilities
Digital Twining is Winning!

Creating business value with digital twinning

With such a high level of volatility across the oil and gas industry, including rapid fluctuating prices, decision making can be challenging across engineering, operations and the maintenance functions.

How can we use virtual simulations to build scenario modeling capabilities?

  • Creation of an aggregated data hub across corporate and plant environments
  • Partial shutdowns, production optimization, asset integrity and reliability models

Speakers (2)

Khaled Al Blooshi

VP Digital Projects & Innovation, ADNOC

Nasri Nasserddine

Regional Director, Government, Energy & Utilities, Software AG

Oct 19, 2021
3:00 pm
5:00 pm
Workshops
DeFi by the numbers

Exploring the world of DeFi and all major areas like yield farming and NFTs with a statistical approach. You will understand how to how DeFi protocols work, set it up for yield farming, and learn about the differenting features behind new protocols.

Speakers (1)

Joel Dietz

Connection Science Fellow, MIT Connection Science

Oct 18, 2021
3:00 pm
5:00 pm
Workshops
Bitcoin adoption and investment strategies

In today’s market, hope, luck and long-term valuation models are not an effective strategy for active traders. If you are not a believer in buy and hold, you need to master the skills of other professional traders so that you can compete in this high stakes game.

This 60-minute session gives an overview of the techniques with continuous reference to real and recent examples that demonstrate the advantages of Technical Analysis. The examples will range across all market types from Bitcoin, Stocks, Indices, Commodities (ex: Gold, Oil) and FX. Technical Analysis is very misunderstood. Unless you have significant capital and manpower, like a hedge fund, the at-home trader will never be able to out-compete the professional on research. Many people think that what they read in the news or watch on financial media is fundamental research, but it is not. Sure, you can take your chance at

trading with the news cycle but it usually leads to buying high and selling low. The traps of the beginner trader are real and Technical Analysis rules, sound Risk & Leverage Management and knowing when to

Enter, Exit and set the right Stop-Loss are critical.

Speakers (1)

Tone Vays

Analyst, Derivates Trader and YouTube Host with 100K Subscribers

Oct 17, 2021
1:30 pm
2:30 pm
Workshops
How to mitigate financial statement fraud risk in the age of COVID-19

The pandemic turned a medical emergency into a global macroeconomic crisis, causing market volatility and markets to suffer losses unseen since the 2008 financial crisis. Meanwhile we’re witnessing an increase of financial statement fraud. Economic booms help fraudsters paper over cracks in their accounts, from fictitious investment returns to exaggerated sales. Slowdowns rip the covering off leaving financial institutions and other stakeholders to suffer the consequences.

The most recent case by Luckin Coffee, NMC Health and Wirecard, where they disclosed a €1.9bn hole in its accounts will not be the last cases we’ll see. Now more than before, the role of technology in detecting and preventing fraud is crucial. In a session with Confirmation, part of Thomson Reuters, Anders Jensen, Managing Director MENA will explore:

The new opportunities for financial statement fraud brought by the pandemic

The risks of traditional communication processes and working with legacy systems and processes

The benefits of financial institutions innovating in this area and the role of technology in detecting and preventing financial crime

Partnering with third parties to mitigate risk and accelerate growth

Speakers (1)

Anders Jensen

Managing Director (MENA), Confirmation (part of Thomson Reuters)

Oct 18, 2021
5:15 pm
5:35 pm
Startups
Entering the Unknown: Entrepreneurship Saving Live Entertainment in the Post-Covid Era

This panel discusses technological disruption and opportunities for entrepreneurship in the creative economies from Concerts, Sports to Streaming. How is live music and sports entertainment evolving by becoming immersive and interactive to elevate performances beyond what a traditional live show can deliver.

Speakers (2)

Ralph Simon

CEO, Mobilium

Ty Roberts

Strategic Advisor, TIDAL & Co-Founder, FanTracks

Oct 18, 2021
4:45 pm
5:15 pm
Startups
Setting the Tempo and Marching to the Beat – What can Entrepreneurs learn from Rock’s most prolific Drummer?

Listed by Rolling Stone Magazine as one of the world’s 100 most influential drummers playing on 300 million (physical) records with Celine Dion, Smashing Pumpkins, Alanis Morrisette, Elton John, Slash, Rod Stewart and the Rolling Stones, among many others. Known as the Hardest Hitting Man in Show Business, Kenny has created some of the most iconic drum parts in rock history, including Bon Jovi’s ‘Blaze of Glory’, Meat Loaf’s ‘I’d do Anything for Love’ and John Mellencamp’s “Jack and Diane”. Kenny’s presentation covers the themes in his autobiography, living life by your purpose’, the importance of teamwork skills, innovation, creativity, hard work, self-discipline, perseverance to ultimately staying relevant in your career and life by striving to always be better.

Speakers (1)

Kenny Aronoff

Legendary Drummer

Oct 18, 2021
4:15 pm
5:30 pm
Startups
Unleashing the Synergies of Growth and Disruption

As an entrepreneur or investor, are you placing “disruption” as your goal? Operating on the belief that if you just develop the right innovation, you will disrupt markets forever and drive the kind of growth worthy of notoriety? Unfortunately, disruption does not create growth; growth creates disruption. This panel is on setting a growth strategy that aligns the entire organisation around the leadership and culture to execute that strategy.

Speakers (1)

Konrad Dobschuetz

Head of Customer Solutions, (Digital) Health Innovation and BIOME Lead UK, Novartis

Oct 18, 2021
2:45 pm
3:30 pm
Startups
The region’s most funded-startups’: Challenges of scaling up in MENA

Making the decision to scale your startup is an exciting process that has the potential to bring you great success. Yet scaling a company isn’t an easy feat. With growth come more challenges. MENA is arguably one of the most difficult parts of the world to grow a business as it’s ecosystem is not as developed as the US, Europe or Asia. Barriers include market size, competition, market access fragmentation, regulatory continuity, and funding. Let’s hear from some of the region’s most-funded startups on the challenges they experienced, and how they overcame them to achieve scape-up status.

Speakers (4)

Baher Al Hakim

CEO, Medicus AI

Imad Hammad

Founder & CEO, CarSwitch

Nouri Al-Enezi

Co-Founder & Deputy CEO, JustClean

Sebastian Stefan

Chief Executive Officer, Load-ME

Oct 18, 2021
2:00 pm
2:45 pm
Startups
From Investor to Entrepreneur: What lessons can we learn from a VCpreneur?

A great entrepreneur doesn’t mean you’ll make a great investor. Can the same be said for the reverse? Investors who turn entrepreneur clearly have some advantages over other founders: a determination to get a bang for every buck spent, clear (long-term) business vision, fiscal discipline, access to the funding network and the best part, learnings from the mistakes made by other entrepreneurs they had funded in the past! So, what insight can this VCpreneur share with other founders to aid their journey to success?

Speakers (3)

Hasan Haider

Managing Partner, PLUS.VC

Simon Sharp

Principal, Global Ventures

Tarek Kabrit

Founder & CEO, Seez

Oct 18, 2021
12:30 pm
1:00 pm
Startups
In conversation with the man who abruptly quit Silicon Valley to devise a plan to reverse climate change

The former Reddit CEO, and early-stage Director of Engineering at Facebook and PayPal, Yishan Wong, has resurfaced in Hawaii with a plan to reverse climate change, and investors are biting. As a software engineer who spent nearly a decade working for some of the world’s polarizing tech companies, Yishan encompasses a “tech-world mindset” to solving problems and scalability. Having successfully raised $30 million from investors to reforest the planet, this interview will take a look at Yishan’s journey at Facebook, PayPal and Reddit – to realizing his calling as a tech-for-good entrepreneur

Speakers (1)

Yishan Wong

Founder, Terraformation

Oct 18, 2021
12:00 pm
12:30 pm
Startups
Data is now the world’s most valuable asset – Protect it

The world’s most valuable resource is no longer oil, but data i.e. ‘the oil of the digital era’. Brittany Kaiser came out as a whistleblower who testified before the UK Parliament and in private before the Mueller investigation giving evidence of data abuse by Cambridge Analytica influencing the BREXIT referendum and the American election. 35,000 articles a day were written about her story.

Speakers (1)

Brittany Kaiser

Co-Founder, Own Your Data Foundation, VESA, Crypto Artist

Oct 18, 2021
11:30 am
12:00 pm
Startups
The state of venture capital in the Middle East – How can we mature to heights of the US and Asia?

The COVID-19 pandemic had a major impact on the economies of the world. Despite this, while the world, in unison, came to a standstill, we witnessed continued growth and investor confidence as for the first time in history, USD $ 1 billion was invested in MENA-based startups, a 13% increase year over year. Although COVID-19 accelerated digital transformation for the MENA region, there are still a lot of challenges as it remains less developed than our counterparts in the US and Asia. Why is that? What are the challenges? And, what change needs to happen in order to reach the heights of the US and Asia?

Speakers (3)

Hasan Haider

Managing Partner, PLUS.VC

Shane Shin

Founding Partner, Shorooq Partners

Simon Sharp

Principal, Global Ventures

Oct 18, 2021
11:00 am
11:30 am
Startups
Negotiating Beyond the Price

How do you gain trust ad influence someone? Chris Voss says, ‘just “shut up and listen”. Not “listen for points we can argue against,” but put aside our agenda and listen with an open mind’. Everything in the life of an entrepreneur is a negotiation and this is the one skill that can drive your business and improve our lives by improving our business relationships by creating mutually beneficial win-win situations to get things done. Find out the typical mistakes we make that weakens a bargaining position and how to look at the bigger picture to achieve the best long-term results for all parties involved.

Speakers (1)

Chris Voss

CEO & Author , Black Swan Group

Oct 17, 2021
2:30 pm
3:00 pm
Startups
Changing the desert with high-tech solutions

Listed as Forbes’ Middle East’s top-funded startup in 2020, Pure Harvest continues to make significant headway as one of the startups in MENA’s 10 largest funding rounds of 2021. With a venture market less developed that the US and Asia, what does this mean for entrepreneurs and startups born in the region? Sky will take us on his entrepreneurial journey, key success factors, and his fight for funding.

Speakers (1)

Sky Kurtz

Founder & CEO, Pure Harvest

Oct 17, 2021
2:00 pm
2:30 pm
Startups
Engineering a world-class environment for innovation and high-growth firms

90% of all tech startups fail. If you are an aspiring tech startup founder, or tech entrepreneur, the odds are against you in succeeding. However, to increase your odds of success, you must look for a leading tech startup ecosystem. With startup ecosystems being built across cities across the world, each are experiencing varying levels of success. This session will look to define what makes an effective world-class environment for tech startups and how certain tech hubs around the world are producing industry-leading tech startups and scale-ups at alarming speed.

Speakers (4)

Kayla Isabelle

CEO, Startup Canada

Nenad Paunovic

Director, Delivery Unit - Team for IT and Entrepreneurship Office of the Prime Minister, Government of the Republic of Serbia

Nadimeh Mehra

Vice President, District 2020 – Transition Unit

Samantha Evans

Head of International, Tech Nation

Oct 17, 2021
1:05 pm
2:00 am
Startups
From Marvel’s “Iron Man” and Fox’s “Empire” to revolutionizing the tech industry

He’s earned an Oscar nomination for his 2005 film “Hustle & Flow”, been a superhero in Marvel’s “Iron Man” and starred in the major hit drama “Empire”, but today, he’s packed it all in to enter into the world of scientific discovery. Actor Terrence Howard has revolutionized the technology behind the flight, capability and power of drones as we know them today. In this session, we sit down with Terrence to discuss his views on the power of technology today; what inspired him to focus on science and technology field; his methodology to entering such a competitive field; how his technology is revolutionizing the power of drones as we know them; and what advice he has for entrepreneurs making significant career switches.

Speakers (1)

Terrence Howard

Actor & Singer | Founder, Lynchpin Drone Technology

Oct 20, 2021
10:00 am
11:00 am
Workshops
Digital Marketing: How to conduct a digital audit?

Gaining competitive advantage requires a detailed benchmark of own performance against other market players and profound gap analysis in comparison to the best practice examples. The same scenario applies to the audit of the digital presence (online footprint analysis), which based on scripting codes, is done easily on its premises. Comprehensive software like Google Analytics, AdWords, SEO optimization, social medial management, and listening tools allow for a quite comprehensive understanding of the digital performance of own company. Unfortunately, some businesses underestimate the potential dormant in different types of live analytics and performance trackers and are unaware of the analysis capacity which can be performed on competitors and market leaders completely off cost. Based on digital footprint analysis performed for Amazon in the United Arab Emirates conducted in comparison to local and global market players like Noon.com, eBay, or Alibaba, using software like SEMrush, SimilarWeb, and Brand24 will showcase how to leverage on gathered insights and gain competitive advantage.

Participating in this workshop will help you to: • Understand how softwares like Google Analytics, SEMrush, SEOptimer or Brand24 are helpful in assessing the digital footprint of your company • Demonstrate the most desired metrics and learn how to “read between the lines” of digital audit to make sound, data driven decisions • Get exposed to the corner stone concepts of buyer persona, customer journey and Aquarioum framework.

Speakers (1)

Anna Tarabasz

Associate Professor of Marketing & Deputy Director of Internships, SP Jain School of Global Management

Oct 19, 2021
11:00 am
12:30 pm
Workshops
THE MENTORING GEN Z PROGRAMME

The Marketing Mania Mentoring Sessions The Marketing Mania conference is a special moment in time for Mentoring Gen Z as we will be launching the programme across the region to help young people across the Middle East. The sessions will run across the two days, each with a range of highly prominent marketers sharing their journey and career advice to a live audience. It’s going to be an open conversation, led by two of the industry’s most acclaimed individuals, Ritchie Mehta and Mark Evans, where the mentors will have the opportunity to share some of their key lessons learnt along their career journey.
Why was it set up? Against the background of increasing youth unemployment and the changing nature of work, the mentoring programme aims to help young people navigate this reality to have a successful career within the marketing industry. The programme aims to forge connections between young people and those of who have achieved significant prominence across the marketing industry to give young people role models and a vision to aspire towards.
The Marketing Mania Mentoring Sessions The Marketing Mania conference is a special moment in time for Mentoring Gen Z as we will be launching the programme across the region to help young people across the Middle East. The sessions will run across the two days, each with a range of highly prominent marketers sharing their journey and career advice to a live audience. It’s going to be an open conversation, led by two of the industry’s most acclaimed individuals, Ritchie Mehta and Mark Evans, where the mentors will have the opportunity to share some of their key lessons learnt along their career journey.

Speakers (3)

Mark Evans

Managing Director – Marketing & Digital, Direct Line Group

Peter DeBenedicts

Chief Marketing Officer Middle East & Africa, Microsoft

Trixie LohMirmand

Executive Vice President, Dubai World Trade Centre

Oct 17, 2021
12:00 pm
1:30 pm
Workshops
THE MENTORING GEN Z PROGRAMME

The Marketing Mania Mentoring Sessions The Marketing Mania conference is a special moment in time for Mentoring Gen Z as we will be launching the programme across the region to help young people across the Middle East. The sessions will run across the two days, each with a range of highly prominent marketers sharing their journey and career advice to a live audience. It’s going to be an open conversation, led by two of the industry’s most acclaimed individuals, Ritchie Mehta and Mark Evans, where the mentors will have the opportunity to share some of their key lessons learnt along their career journey.
Why was it set up? Against the background of increasing youth unemployment and the changing nature of work, the mentoring programme aims to help young people navigate this reality to have a successful career within the marketing industry. The programme aims to forge connections between young people and those of who have achieved significant prominence across the marketing industry to give young people role models and a vision to aspire towards.
The Marketing Mania Mentoring Sessions The Marketing Mania conference is a special moment in time for Mentoring Gen Z as we will be launching the programme across the region to help young people across the Middle East. The sessions will run across the two days, each with a range of highly prominent marketers sharing their journey and career advice to a live audience. It’s going to be an open conversation, led by two of the industry’s most acclaimed individuals, Ritchie Mehta and Mark Evans, where the mentors will have the opportunity to share some of their key lessons learnt along their career journey.

Speakers (4)

Asmaa Quorrich

Senior Vice President - Marketing, Jumeirah Group

Khaled Ismail

VP Communications - Europe, Central Asia, Middle East & Africa Region, Tetra Pak

Mike Fairburn

Chief Marketing Officer & GM, Sony Music Entertainment Middle East

Ritchie Mehta

Founder, Learn Et Al & School of Marketing

Oct 19, 2021
3:50 pm
4:10 pm
MarTech
Growing into a global brand in 7 years: The Ocean’s story

• The beginnings: Decentralised data storage to create a global data exchange protocol
• Community, credibility and scalability: GAIA-X, an association for developing unified standards for a European data sharing infrastructure
• Creating a team of data scientists, developers, data providers and buyers with open data economy enthusiasts

Speakers (2)

Cristina Pon

Co-Founder, Ocean Protocol

Monica Botez

CMO, Ocean Protocol

Oct 19, 2021
3:00 pm
3:30 pm
MarTech
Inspirational government marketing to impacting a positive social change

Several successful government led campaigns like “Snowflakes” and “This is Belonging” (British Armed Forces), “Incredible India” (Indian Ministry of Tourism), “Dami Le Watani” (“My Blood, for my country” – Dubai Health Authority) are considered benchmarks to have created that exceptional positive change in society. How can government departments inspire people?
• Defining key objectives: Tangibility, sustainability, inclusivity, diversity, awareness, economic activity, feedback-driven etc
• Society insights using data analytics: Demographics, purchasing power, digital impressions etc

Speakers (1)

James Denton-Clark

Chief Client Officer Karmarama & MD, Accenture

Oct 19, 2021
2:00 pm
3:00 pm
MarTech
Government panel: How can public services excel at government marketing and communication?

Government departments that are able to effectively communicate with citizens to build trust, are proven to improve their standing in the global soft power index, the world’s deciding factor to measure a nation’s influence. How can governments get the messaging right?
• Audience analytics: Factoring in age, ethnicity, demographics, occupation, financial and travel data
• Communicate wisely: Leveraging conferences, social media, analytics technology, direct and indirect communication channels, blogs and influencers to the people you serve

Speakers (5)

Her Excellency Heba Fatani

Director General, Ras Al Khaimah Government Media Office RAKGMO

Jad Hindy

SVP - Marketing and Communications, Expo 2020

Jaideep Prabhu

Professor of Marketing, University of Cambridge

Thomas Debass

MD & Chief Partnerships Officer, U.S. Department of State

Sarah Mohamed

Director of Operations and Strategy, Quill Communications

Oct 19, 2021
12:00 pm
12:20 pm
MarTech
How can SMEs work with low budgets on creating meaningful content? •

• The roadmap to brand identity and digital presence using video and audio for new and exisiting customers
• SEO backed attention seeking content that converts new leads and reduces the conversion costs

Speakers (1)

Mimi Nicklin

International bestselling author & an Empathy Advocate, Creative Director (UAE)

Oct 18, 2021
4:30 pm
5:00 pm
MarTech
Connecting with the next generation

• Using digital marketing channels to penetrate skeptical youth culture
• Leveraging new video, audio and OTT platforms to expand social brand building and commerce capabilities

Speakers (3)

Henry Chilcott

Chief Brand Officer, Formula E

Katie Traxton

Non Executive Board Director, European Sponorship Association

Mariah Idrissi

Model & Official Ambassador, Formula E

Oct 18, 2021
3:40 pm
4:10 pm
MarTech
Fireside chat: How will you have the energy to fuel your future and how can you track it?

With 2 and 3 pm, the lowest energy point everyday as per medical science, energy matters for marketeers & for leaders in business. It’s a key element creativity, innovation and ultimately making things happen. We live in a 24\7 world and the future isn’t slowing down.
• Approach and attitude: The direct link between eating healthy, resting well and marketing innovation
• How can CMOs track the mental health of their teams by using AI and ML?

Speakers (2)

Colette Heneghan

Managing Director, Optimum Living

Maria de Frietas

Co-Founder and CEO, uMore

Oct 18, 2021
2:40 pm
3:10 pm
MarTech
Real time and data driven: Optimising marketing intelligence

• Data insights, activation and change management: How to make everything work?
• Marketing spends: Campaign KPIs with unified view performance

Speakers (2)

Martin Alamri

Head of Sales CEEMEA & Managing Director DACH, Talkwalker

Mohamed Tarek Fahmy

Director of Growth and Martech, Careem

Oct 18, 2021
12:40 pm
2:10 pm
MarTech
Being Smarter with martech – Lessons from today and predictions for the Future

• How 2 growing retailers grew business by investing in the right Martech
• Predictions are for the future – including what we can expect from Google, data/AI, social media, and more

Speakers (2)

Anthony Stehn

VP Digital Marketing, American Eagle

Pierre D’Arbost

GM EMEA, American Eagle

Oct 18, 2021
11:20 am
11:40 am
MarTech
What makes us one of the world’s best story-tellers?

• How can you be a master of data?
• The storytelling vision for GE: Explain, illustrate and bring to life the company’s core goals and long-term strategy

Speakers (1)

Tomas Kellner

Chief Storyteller, GE

Oct 18, 2021
11:00 am
11:20 am
MarTech
The musical sound of tech: How do you make brands audio-awesome?

• A $35 billion screenless eco-system: Sonic sound that redefines digital creative approaches for global brands
• Insights from best global CMOs of the world: Unilever, Mastercard, Burger King, SAP, Adobe, Mars, Levi Strauss & Co & Mercedes

Speakers (1)

Uli Reese

Author of 101 Great Minds & Global CMO, Amp

Oct 20, 2021
4:00 pm
4:30 pm
Fintech x Blockchain
Into the Metaverse: From Digital to Virtual Markets

VR technologies acting as a sandbox for emerging innovations in blockchain-based smart-contracts and ingame tokens where economic value and status across simulated experiences originate in the concept of an “avatar.” – How will the metaverse impact the economics in the physical realm and vice-versa?

Speakers (4)

Damara Ingles

Creative Director of Fashion Media and Interactive Virtual Experiences.

Irene-Marie Seelig

Co-Founder & CEO, AnamXR

John Lillywhite

Google Research Associate, Mohammed Bin Rashid School of Government

Lauren Bissell

Founder and CEO, Immutable Music

Oct 20, 2021
3:30 pm
4:00 pm
Fintech x Blockchain
Fending off cyber security risks and threats at the new cyber frontier

A natural result of open banking, automation and harmonized legislation across jurisdictions is a greater global interdependence. While offering significant efficiency gains it also poses the threat of introducing new and increased systemic risks from data governance to operations. This session looks at assigning the roles and accountability between government regulators, banks and Fintechs to maintain system integrity and security.

Speakers (1)

Anthem Blanchard

Co-Founder & CEO, HERA Soft

Oct 20, 2021
3:00 pm
3:30 pm
Fintech x Blockchain
Discovering the real value of blockchain in the public realm

The world has finite resources and an overload of information to manage. How can governments employ blockchains to navigate the complexity to make interactions between systems and humans more efficient?

Speakers (4)

Abdulla Mohammed Al Ashram

Group CEO, Emirates Post Group

David Magård

Advisor, Ministry of Infrastructure, Division for Digital Development, Swedish Ministry of Infrastructure

Hamad Al Mutairi

Director of the Archives , National Archives of the UAE

John Lillywhite

Google Research Associate, Mohammed Bin Rashid School of Government

Oct 20, 2021
2:30 pm
3:00 pm
Fintech x Blockchain
Blockchain and AI in the realm of archives and records

Government entities worldwide produce massive amounts of records every day to support functions and document transactions. As a result of this mass production of records, challenges concerning the management of records arise, especially when it comes to digital records. The introduction of blockchain and AI technologies to records management and archival processes, will indeed enhance management capabilities across the government sector in UAE.

Speakers (1)

Hamad Al Mutairi

Director of the Archives , National Archives of the UAE

Oct 20, 2021
2:00 pm
2:30 pm
Fintech x Blockchain
Critical components of a global crypto capital

Speakers (4)

Anna Tutova

CEO, Coinstelegram

H.E. Gabriel Abed

Aeronautics Engineer, Inventor and Pilot

Nuno Amral de Frietas

Director of Strategy & Analytics, Kitch

Sheraz Ahmed

Head of Business Development, Crypto Valley Association

Oct 20, 2021
12:10 pm
12:40 pm
Fintech x Blockchain
Blockchain green initiative

Developing the world’s first zero-carbon footprint blockchain with the Proof of Harvest approach to mining.

Speakers (1)

Nithin Palavalli

Founder & CEO, RubiX Network Inc.

Oct 20, 2021
11:10 am
12:10 pm
Fintech x Blockchain
Non-fungible tokens (NFT) and the art world

Brittany Kaiser came out as a whistleblower who testified before the UK Parliament and in private before the Mueller investigation giving evidence of data abuse by Cambridge Analytica influencing the BREXIT referendum and the American election. 35,000 articles a day were written about her story. VESA is a Crypto artist with work featured on the cover of Forbes, now creating art with Brittany.

Speakers (2)

Brittany Kaiser

Co-Founder, Own Your Data Foundation, VESA, Crypto Artist

VESA

Crypto Artist

Oct 19, 2021
4:10 pm
4:30 pm
Fintech x Blockchain
Customer-centric Insurtech – Competing with Data

Speakers (1)

Dr. Samyr Mezzour

Chief Innovation Officer - Intelligence, Blockchain/DLT, Digital Insurance & Payments, and Cybersecurity , House of InsurTech Switzerland (HITS), a Generali company

Oct 19, 2021
3:50 pm
4:10 pm
Fintech x Blockchain
Knowing me, knowing you: Building engagement and loyalty with tailored algorithms

AI-powered data analysis can identify customer needs to simplify and improve service interoperability to deliver a smoother CX. Beyond creating a prettier interface, by better understanding your customer will also enhance banking security with better authentication, data privacy and fraud protection – ultimately building trust and loyalty.

Speakers (1)

Yuan (Alan) Qi

Vice President & Chief AI Scientist & Chief Data Officer; Head of Financial Intelligence , DAMO Academy, Ant Group

Oct 19, 2021
2:30 pm
3:00 pm
Fintech x Blockchain
Negotiating beyond the price

Constantly evolving partnerships and market conditions between stakeholders in the world of Fintech makes it ever more important to understand and advocate for your organization’s interests and align those with your partners and clients. This presentation with former FBI lead hostage negotiator looks at the strategies and practical suggestions for negotiating smarter.

Speakers (1)

Chris Voss

CEO & Author , Black Swan Group

Oct 19, 2021
2:00 pm
2:30 pm
Fintech x Blockchain
Neutralising bias: AI-enabled regulatory sandboxes for inclusive fintech

AI enabled sandboxes are the most effective in jurisdictions who have a high number of firms focusing on innovation. They bridge the gap between innovation led firms and specific gaps in financial frameworks and governance. But that exposes them to the risk of being sympathetic to fintech firms. Can you avoid nepotism in AI? How can regulators avoid artificial interference in a natural selection of the market? How can regulators design competitive selection procedures that enable consumers to reap Fintech benefits?

Speakers (1)

Dr. Juergen Rahmel

Chief Digital Officer, AI & ML Advisor, HSBC, HSBC

Oct 19, 2021
11:50 am
12:20 pm
Fintech x Blockchain
Digital Drag Race – Incumbent banks vs Big tech

Can traditional banks survive the tech-giants taking them? Can they find a way to collaborate or co-exist? In emerging economies tech giants are filling the void of banks to serve the underbanked with apps on smartphones. WeChat (Tencent) and Alipay dominate in China and theirsuccess has seen cash nearly disappear. Apple, Facebook and Google and even Uber have started financial services. Will they further integrate insurance, loans, payments and stock trading in their platforms?

Speakers (1)

Jamie Broadbent

Head of Digital, Innovation & Design, RBS International (Royal Bank of Scotland)

Oct 18, 2021
3:40 pm
5:30 pm
Workshops
Bitcoin Adoption and Investment Strategies

Presentation by the YouTuber Tone Vays revealing his investment philosophies and where he stands on technical analysis, the current state and strength of Bitcoin and views on other crypto currencies.

Speakers (1)

Tone Vays

Analyst, Derivates Trader and YouTube Host with 100K Subscribers

Oct 18, 2021
2:50 pm
3:40 pm
Fintech x Blockchain
The potential (and perils) of decentralized finance (DeFi)

Decentralized Finance (DeFi) holds the potential to delegate business operations to trustless and transparent protocols to run without intermediaries. What will the impact of automating core functions mean to financial services markets in terms of competitiveness and efficiency? How can it be done securely?

Speakers (3)

Aly Madhavji

Managing Partner at Blockchain Founders Fund & Senior Blockchain Fellow, INSEAD

Gaurav Dubey

CEO, tDeFi Accelerator

Pranav Sharma

Managing Partner, Woodstock Fund

Oct 18, 2021
2:20 pm
2:50 pm
Fintech x Blockchain
Loans and funding: Innovation in technology and regulations

Technology and new regulations is reinventing credit and funding from SPACS, Peer-2peer loans, crowdfunding and smart contracts using blockchain.

Speakers (2)

Irina Heaver

Crypto and Blockchain Lawyer

Joel Dietz

Connection Science Fellow, MIT Connection Science

Oct 18, 2021
12:40 pm
1:00 pm
Fintech x Blockchain
Institutional Crypto Going Mainstream

What are the roles and responsibilities to making it a reality, from legal and custody to compliance and regulation?

Speakers (2)

Nitin Gaur

Director, IBM Financial Sciences and Digital Assets, IBM

Tatiana Koffman

Money and Markets Columnist; CIO, Forbes; Koffman Capital

Oct 19, 2021
3:15 pm
3:45 pm
Telecom (5G + 6G)
Cloud X Open Ran = Greater than the Sum of its Parts?

The appeal of Open RAN is about disaggregating hardware and software for open interfaces to offer more market competition resulting in more choice, lower costs and improved network performance. But the ongoing debate is far from settled. Tradeoffs between open standards with greater compatibility and a closed and controlled ecosystem with barriers to entry is never a clear-cut case. Where do we stand in the MENA region when it comes to and what is the operator appetite for disaggregated and interoperable networks? What is the potential cost savings versus operational risks such as system integration, security and inadvertent bottlenecks.

Speakers (2)

Ayhem Alzaaim

CEMEA Telco Sales Director, Red Hat

George Fraser

VP for Africa, Amdocs

Oct 19, 2021
2:00 pm
2:30 pm
Telecom (5G + 6G)
Space Based Networks: Complement or Extraterrestrial Option to 5G Expansion?

Numerous space-based networks offering highspeed internet everywhere on the planet and accessible with affordable hardware and standard smartphones are being built. How will this shake up the competitive landscape and business models for operators and network vendors? What are the intended use cases, target customers and geographies?

Speakers (1)

Sonia Jorge

Executive Director, Head of Digital Inclusion Program, Web Foundation

Oct 17, 2021
4:00 pm
4:40 pm
Education
Panel: AI revolutionising education end-to-end

– Empowering teachers with AI and emerging technologies
– Personalising education with AI: mass upskilling versus an individual approach
– What does a realistic, ideal, blended remote and in-person education model look like and how can AI help?
– What are the challenges of introducing AI into mainstream education (skills and training for teachers, ethics and biases, costs…) and how can they be overcome?
– What role can AI, robotics and new tech in general play in design and creative disciplines education?

Speakers (4)

Anna Fellander

Founder, AI Sustainability Centre

Christopher Abraham

CEO & Head Dubai Campus, Sr Vice President Institutional Development, Professor of Leadership, Design Thinking & Organizational Behaviour , SP Jain School of Global Management

Dr. Bernard Ghanem

Associate Professor & Lead of AI Initiatives, King Abdullah University of Science & Technology (KAUST)

Renata Morais

Associate Professor - Multimedia Design, Dubai Institute of Design and Innovation

Oct 17, 2021
2:00 pm
2:20 pm
Education
Preparing the next generation for industry 4.0

– With technology, automation and AI on the rise, what will we humans be needed for?
– The most relevant and valuable skills in the Industry 4.0 era
– Equipping the next generation with future-proof, evolving digital-human skills

Speakers (1)

Elena Sinel

Founder, Teens in AI

Oct 19, 2021
11:00 am
12:30 pm
Data Economy
Data Analytics with Python

Le Wagon is the world’s most acclaimed coding bootcamp, with an average grade of 4.98/5 according to 1900+ student reviews on Switchup. Le Wagon helps students reinvent their career with technology, through immersive bootcamps in Web Development and Data Science.

Description: In this workshop, you will discover the basics of programming with Python and will be quickly immersed in the daily life of a Data Analyst through concrete business cases using datasets from the real world.
Who is it for? Any industry or jobs, beginner programmers and tech enthusiasts

Key takeaways:
• Learn to make your data speak with Python
• Determine how to code your own data applications to advance your career
• Learn programming in Python, how to work with Jupyter Notebook and to use powerful Python libraries like Pandas and NumPy to explore and analyze big data sets

Duration: 2h Level: intermediate-advanced levels in Python.

Speakers (1)

Tarig Bouazzati

Teacher, Le Wagon

Oct 18, 2021
3:00 pm
3:20 pm
Digital Cities x AI
Augmenting your Frontline Workforce: Optimize Efficiency Potentials Using AR, AI, and IoT

Around 2.8 billion frontline workers make up the biggest portion of today’s workforce. For organizations it is crucial to equip the “face” and “heart” of their success best in order to achieve highest levels of efficiency. How can we optimize processes along the entire value chain by focusing on the human factor?
• Understand how augmented reality can secure productivity increases of up to 16%
• Determine how IOT guarantees business resilience through remote control and management

Speakers (1)

Dr. Hendrick Witt

Chief Product Officer , TeamViewer

Oct 17, 2021
1:30 pm
1:50 pm
Digital Cities x AI
Empowering Digital Cities with Robots and AI : Opportunities and Perils

Robotics, machine learning, and AI are important technologies of the future, with great potential for broad business and societal impact. The past few years have brought about significant breakthroughs, from self-driving cars and instant language translation to cognitive assistants and personalized healthcare. CEOs believe it will significantly change the way they do business. Working together with AI systems, humans can augment and amplify many aspects of work and life. Not surprisingly, people are also asking important questions about the long-term social implications of these advances.

  • Discussing recent trends and advances in AI, machine learning, and robotics
    Applications to creating next generation cognitive and digital cities
  • Emerging opportunities and concerns for citizens and for society

Speakers (1)

Daniela Rus

Director of Computer Science & Artificial Intelligence Laboratory, MIT

Oct 17, 2021
11:00 am
11:20 am
Fintech x Blockchain
Welcome Address

Speakers (1)

Kristina Lucrezia Corner

Acting Editor-in-Chief, Cointelegraph

Oct 20, 2021
12:15 pm
1:00 pm
Future Mobility
Optimising planetary mobility for the future

Against the background of existing prototypes of new transport in the EcoTechnoPark, this presentation outlines the optimization of future geocosmic transportation systems to show the optimal engineering solutions in geocosmic mobility in the future on Earth and enroute to space.

Speakers (1)

Anatoli Unitsky

Chairman of the Board of Directors, General Designer, Unitsky String Technologies, Inc.

Oct 19, 2021
3:30 pm
3:50 pm
Telecom (5G + 6G)
AI As a New Distributor Within

How AI will be used to element needs of coders and developers to develop the new systems and applications

Speakers (1)

Yasser Alobaidan

Founder & CEO, Jawraa

Oct 18, 2021
2:00 pm
2:20 pm
Cyber Security
Prevent, protect, respond and recover using AI

With the right combination of facial and image recognition, managing crime scenes and detecting criminal behaviors can be done by writing a set of algorithms that benefit policing and emergency response teams. At the same time, an effective data analytical management system integrated with border agencies can optmise the efforts to prevent crime. How can AI integrated a seamless prevention and response mechanism?
• Monitoring activity: Security, financial fraud, cyber Designing early warning systems for a more proactive based response to emergency situations

Speakers (1)

Mary Jo de Leeuw

Advisory Board Member Womentech Network and Coding Girls, Cofounder & Vice President of Women in Cyber Security & Founder, Internet of Toys

Oct 17, 2021
1:40 pm
2:00 pm
Cyber Security
Dimensional debates deepfakes and un-checked algorithmic supremacy: Have we put national security, utilitarianism and trust at stake?

With algorithms being designed, right from scheduling public transport systems to dispatching a marketing email, from data pattern recognition at stock exchanges to influencing search engine optimisers, if not within human ethical control, can create chaos. Deepfakes are a direct result of such uncontrolled algorithms. And with fake news likely to retweeted 70% of the times, AI algorithms designed to create believable content can also also be used to create mis-information campaigns. There have been ample recent examples of top notch celebrities and important government officials holding positions of power being compromised with deepfakes, with faceswapping and image altering more accessible as fun apps for users. How can we avoid a possible weaponization of deepfakes?
• Speed of image analysis versus speed of the spread of misinformation: Do governments have enoughresources?
• Can we tackle deepfakes at the design stage?
• Are we making sufficient use of ethical autonomousagents?

Speakers (1)

Col. Arnel David

U.S. Special Operations Command (USSOCOM)

Oct 20, 2021
4:45 pm
5:30 pm
Workshops
The Internet of Toys: How can parents and schools avoid being blindsided to sideeffects of an exponential digital generation?

With the present generation glued on to play-stations, tablets and smart phones, there is very little that can be done to reverse this trend. Digital and connected toys record children’s data while gaming and learning, parental controls may only address violent content and inappropriate language to a certain extent but may not address how to securely protect children’s data. Most of the toymakers and edutech companies may have a privacy policy, but its not enough to control the social impact.
• What should teachers and parents learn now?
• Data and individual privacy: How can students not become slaves of recommender systems?
• Personal data profiling: Consent, data portability and legislations
• Discussing examples from across the world

Speakers (1)

Mary Jo de Leeuw

Advisory Board Member Womentech Network and Coding Girls, Cofounder & Vice President of Women in Cyber Security & Founder, Internet of Toys

Oct 20, 2021
4:00 pm
4:45 pm
Workshops
Social science in a a 3D workshop: Ethics of data, algorithms and usage

The biggest challenge of data scientists and machine learning developers is to create a multi disciplinary approach across social, economic and political perspectives. The primary reason being the objectives of national AI programs differ across nations and continents. Europe focusing on taking leadership in regulatory frameworks both for data privacy and AI applications, North American region trying to strike balance between technological innovation, regulation and economic prosperity leaning towards technology, Asia creating an insulated yet open AI framework, these macro level differences can cause AI solution providers and enablers, specially multi-national organisations, adverse challenges while operating in a global environment and yet executing locally, as the necessary outcomes of deploying AI have different, yet significant perspectives.
• So how do multi-national companies incorporate a multi-dimensional mindset in their work processes to avoid undesirable consequences?
• Analysing escalations and damage in key macro points of disagreement and disengagement from recent case studies
• Discussing outcomes while benchmarking with global AI ethics guidelines: Global Partnership on AI, OECD, European Union and United Nations

Speakers (1)

Ana Chubinidze

Social Scientist & Founder , AI Governance International

Oct 20, 2021
2:30 pm
3:15 pm
Workshops
How do you ensure data sustainability and AI sustainability for unstructured data

Data Suitability: How do you verify fitness for text and image based data involving machine learning as a solution?
• Studying implications in the modeling behaviour of unsuitable data
• Explainability versus interpretability: How do you identify and overcome image and text based challenges of unstructured data?
• Real life examples in banking

Speakers (1)

Siddhartha Thimmavajjalla

Global Executive Director - AI & Machine Learning, Standard Chartered Bank

Oct 20, 2021
1:45 pm
2:30 pm
Workshops
Lessons learned: The AI enabler successful case studies from the world’s youngest continent

Examples from technology, gaming, sports and marketing
• Key innovations across technology, e-commerce, digital applications and financial payment solutions using AI, blockchain, IOT andcloud

Speakers (2)

Claire Matuka

Co-Founder of AI Centre of Excellence (AICE) & Data Scientist, Ada Labs Africa

John Kamara

Director of Machine Learning, Institute of Africa & Co Founder, Ada Labs

Oct 20, 2021
1:00 pm
1:45 pm
Workshops
Scalable Ai: Transforming Nestle to be an unbiased cognitive company by 2025

With over 100 factories equipped with collaborative robots across the world, Nestle operates in over 24 markets. AI in concept plans are history, its now the time to act and scale up AI operations and create that massive impact to add value to the business.
There isn’t a secret sauce, then what is it? Risk appetite: Scaling with failing Overcoming the talent gap in the cognitive transformation process Working together with different stakeholders

Speakers (1)

Carolina Pinart

Global Product Director for New Generation Technologies, Nestle

Oct 20, 2021
12:15 pm
1:00 pm
Workshops
Dubai’s 3D printing strategy: Is AI the key?

Dubai has set an ambitious plan to have 25% of its buildings constructed using 3D printing technology by 2030 Implementing generative design algorithms using ML to factor in design constraints can be an effective way to optimise product design. But is it just restricted to design or beyond?
• How can a simple 3D model of a mold be used infabrication?
• Additive manufacturing: How can it help in achieving an overall equipment effectiveness? (OEE)

Speakers (1)

Dominic Wright

Co-Founder, Generation 3D

Oct 20, 2021
11:30 am
12:15 pm
Workshops
#ArtaboutAI

Art is an artistic attempt to make artificial intelligence more accessible for an informed civic debate through a medium that transcends language and culture. How can we move towards computational creativity?
• Developing art as a transformative learning experience
• Aesthetics: Algorithms with rules or human thinking without boundaries?

Speakers (1)

Dr. Lydia Kostopoulos

Strategy & Innovation Advisor, U.S. Special Operations Command (USSOCOM)

Oct 20, 2021
10:45 am
11:30 am
Workshops
Developing AI @ scale in companies, governments and non-profits

Challenges and Solutions for Organizations on the AI journey at various stages

Speakers (1)

Sanjeev Kataria

Ex VP of Ebay's AI team, Technical Advisor to the AI Medicine division of Cedars Sinai & Chief Technology Officer, InVision

Oct 20, 2021
10:00 am
10:45 am
Workshops
Controlling machines with your mind: Replacing hardware silently

The quest to create a fusion between the mind and machine dates back to several decades. We are now progressing at a stage where machine learning algorithms convert brain waves into digital signals and control machines. How can we translate brain cell activity and emotive intelligence into data?
• Unveiling Cerebian’s functional prototype for the first time and discussion endless applications and use cases
• Enabling Silent Communication brain-to-text and googling questions silently, literally like playing a game like Tetris with your intentions

Speakers (1)

Kareem Ayyad

CEO, Cerebian

Oct 18, 2021
4:40 pm
5:10 pm
Data Economy
The power of recommender systems: Pacing to a data-driven economic reasoning or an ethical nightmare?

AI-powered systems analyze consumers’ activity, browsing data, and create product recommendations tailored to individual preferences. With companies competing to widen the range of products and services presented using recommender systems, the ethical risk of influencing or shaping preferences remains the tallest challenge in the New World Order being shaped up by AI. Is this a filter bubble or an echo chamber?
• How can regulators, companies and consumers not compromise freedom of choices and yet offer the benefits?
• How do we all agree on an ethical framework?

Speakers (5)

Dr. Ganapathi Pulipaka

AI Influencer, Chief data scientist and a SAP technical lead , Accenture

Dina Mohammad Laity

Director of Data Science, Talabat

Jennifer Belissent

Principal Data Strategist, Snowflake

Nuno Amral de Frietas

Director of Strategy & Analytics, Kitch

William Thompson

President , Forbes Inisght

Oct 18, 2021
3:30 pm
3:50 pm
Data Economy
Fireside chat: Making nations data-centric

How to build a successful community?
• How communities help in building a strong AI talent pool in the nation?
• What are the key skills needed in the next 5,10 and 15 years in the digital economy space?

Speakers (2)

Koo Ping Shung

President, AI Professionals Association

Rashid Hazari

Chief Strategist - Department of Economic Development Dubai, Government of Dubai

Oct 18, 2021
3:10 pm
3:30 pm
Data Economy
The day big data died

Speakers (1)

Dr. Jennifer Prendki

Founder & CEO, Alectio

Oct 18, 2021
2:50 pm
3:10 pm
Data Economy
How ocean advances AI, research and the data economy

As members of GAIA-X, an association for developing unified standards for a European data sharing infrastructure and Catena-X, along with Bosch, BMW, Volkswagen et al., designing open, scalable standards based on Gaia-X for information and data exchange across the automotive value chain.
• How do you convert data into an asset class that can be freely owned and traded?
• Compute-to-data: How do you manage private data exposure and trust?

Speakers (1)

Bruce Pon

Co Founder & Board Member, Ocean Protocol

Oct 18, 2021
2:30 pm
2:50 pm
Data Economy
Estonian case study: Proactive use of machine learning and data analytics with cross sector applications

Developing machine learning capabilities in silos isn’t going to solve key challenges of future societies. Analyzing datasets on diverse topics such as scientific collaborations, police checkpoints, transportation patterns, energy consumption rates, AI ethics, human-bot interactions, and algorithmic privacy and then using them for cross functional applications will drive agility.
• Can you overcome this fear across the organisation?
• Addressing aspects of developing a data culture
• Educating key stakeholders and empowering an entire population to fit in future societies

Speakers (1)

Ott Velsberg

Government Chief Data Officer, Estonian Ministry of Economic Affairs & Communications

Oct 18, 2021
2:00 pm
2:30 pm
Data Economy
Panel discussion: Tackling AI bias: How is data interpreted across departments?

Prejudged assumptions made while designing ML algorithm can cause havoc in the human society and businesses. 180 human biases have been defined and identified by psychologists that could potentially be a cognitive bias for a tsunami of incremental disagreements. How can you minimize bias or not eradicate it completely?
• Framing bias: Is this the source of all?
• Selection bias in hiring: Are thresholds aligned humanely?
• Bias in procurement: Do business objectives play a role?
• Bias in awarding contracts: How can nepotism be avoided?
• Bias in financial payments: Transparency and accountability factors

Speakers (2)

Andrea Gallego

Managing Director and Partner, Boston Consulting Group United States

Minesh Tanna

Global AI Lead and Solicitor Advocate, Simmons & Simmons and Chair of Society for Computers and Law (SCL) AI Group

Oct 18, 2021
12:20 pm
12:40 pm
Data Economy
Use of data analytics with cross sector applications

• Developing a data culture
• Educating key stakeholders
• Empowering an entire population to fit in future societies

Speakers (1)

Tala Hammash

Director of Admissions & Enrollment, New York University, Abu Dhabi

Oct 18, 2021
12:00 am
12:20 am
Data Economy
The evolution of the AI & data scientist job

The data scientist job was once labeled as the best job of the 21th century by Harvard Business Review. How this job started, how it evolved, is it still the best job of the 21th century and what is the future of AI jobs?

Speakers (1)

Wafae Bakkali

Senior AI & Data Scientist, Groupe Credit Agricole

Oct 17, 2021
4:00 pm
5:00 pm
Data Economy
Full blockchain stack application development for open data economy

Enabling the safe and secure sharing of data and services to fuel the advancement of AI development. Using advanced blockchain technology and an innovative tokenized ecosystem, how can you safely connect data providers and data consumers to unlock data and value-added data services?

Speakers (1)

Alex Coseru

VP of Engineering, Ocean Protocol Germany

Oct 17, 2021
1:00 pm
2:00 pm
Data Economy
Data prep ops: The missing link of the MLOPS puzzle

Addressing a highly dysfunctional ML lifecycle: Data collection andpreparation Active learning, human-in-the-loop ML and strategic data collection

Speakers (1)

Dr. Jennifer Prendki

Founder & CEO, Alectio

Oct 17, 2021
12:00 pm
1:00 pm
Data Economy
The future is Kubernetes-native

We’ve heard about Cloud and Cloud-Native in the past years, but don’t be mistaken: the future is Kubernetes-Native. Kubernetes is an opensource platform that runs everywhere, and ensuring that applications are Kubernetes-Native gives developers superpowers to do even more! Join us in this session to learn how Kubernetes allows you to reuse your super skills no matter where you deploy. And witness how technologies like Service Mesh, Serverless, Java, Quarkus, and more help you solve today’s challenging problems in monolithic and microservices architectures.

Speakers (2)

Alex Soto Bueno

Director of Developer Experience, Red Hat

Sebastian Blanc

Director of Developer Experience , Red Hat

Oct 18, 2021
3:35 pm
3:55 pm
Healthcare
Value-based profit: What can AI learn from biology?

What’s common in the shapes of Japanese bullet train “Shinkansen” and antibacterial surfaces? The bullet train is said to have been inspired by a kingfisher’s beak and the surfaces from the wings of a cicada insect and skin of a gecko. Similar innovations are driving development of unmanned systems – under-sea drones, aerial drones, robotized land armoured vehicles, spatial devices, the list is endless. One of the objectives of AI being deployed across organisations is value-based profit. Why is this inspiration necessary for the betterment of organizational profits, decision making and interactions?
• The journey of evolution from biology to technology: An under-exploited field in AI whichwill help firms achieve a competitive advantage
• Data curation and data sets for biomimicry: How can we interpret this?
• AI-enabled biomimetic technology: An effective knowledge transfer between engineering andbiology

Speakers (1)

Ayesha Al Hosani

Team Leader - Business Solutions, Abu Dhabi Investment Council (Mubadala Investment Company)

Oct 18, 2021
3:05 pm
3:35 pm
Healthcare
Taking telemedicine beyond the pandemic Have we reached the tipping point in Digital Health: What are the hurdles that we face?

Studies from Fortune Business Insights predict the telehealth market will grow beyond $185 billion by 2026. But with “consumerization of healthcare” there has been a hunger for innovation not only in treatments, but also for integrated care paths, patient management, data portability, security and privacy and much more, can telemedicine keep up?

  • Are we neglecting consumer facing technology? What about patient doctor relationship?
  • Virtual & Augmented Reality, The Internet of Medical Things (IoMT), Wearables, Apps & AI: what to expect and why it will still matter. Sharing practical use cases
  • Speakers (1)

    Alejandro Serrano Saunders

    Health & Wellbeing Fellow for Google for Startups, Co Founder & Chief Scientific Officer, uMore

    Oct 18, 2021
    2:45 pm
    3:10 pm
    Healthcare
    How can Life Sciences companies engage the Health-tech ecosystem and further knowledgeexchange?

    We live in an age of uncertainty and fast technological acceleration. The BIOME brings together Novartis’ deep scientific experience with the expertise of the tech ecosystem to develop and scale digital solutions that improve and extend people’s lives. The BIOME allows internal and external teams to co-develop digital solutions alongside specific therapeutic offerings, research activities, and business processes within Novartis. Launched in 2020 striving to test and learn fast, the Novartis BIOME UK is located in the heart of London, focusing on scaling innovative solutions for chronic and long-term disease management. We will be sharing case studies how the BIOME works with the wider health systems and across industries, helping to democratise healthcare.

    Speakers (1)

    Konrad Dobschuetz

    Head of Customer Solutions, (Digital) Health Innovation and BIOME Lead UK, Novartis

    Oct 18, 2021
    1:00 pm
    1:20 pm
    Healthcare
    Personalizing Health Tech: Using Machine Learning for Personalizing Health Tech

    Digital heath tools play a massive role in telemedicine, specially while matching the specific requirements with the patient needs. The system right from the IVR to the contact center agent, from AI chatbots to non-medical advice while communicating with patients has been improved massively due to the deployment of smart applications
    • Can we leverage ML for clinical decision support and transparency with patients?
    • Integrating an AI enabled app to categorize patients and their personal requirements Patient health monitoring with analytical data

    Speakers (1)

    Dr. Shameer Khader

    Senior Director of AI, Astra Zeneca

    Oct 18, 2021
    12:25 am
    1:00 pm
    Healthcare
    From the Tech heads who call the shots: A 10-point action agenda

    Consumerization of healthcare has enabled patients to be fully involved in their healthcare decisions, What innovations are being deployed to drive the healthcare experience?

  • Getting tech adoption right: How technology-driven transformation will make health care more convenient, accessible, and affordable
  • Improving care experiences will require better collaboration between all relevant parties in the ecosystem – From pharma and medical equipment manufacturers, healthcare & insurance providers to tech solution providers
  • Speakers (1)

    Sherif Beshara

    Group CEO, Mohamed and Obaid Al Mulla Group of Cos, American Hospital

    Oct 17, 2021
    3:40 pm
    4:00 pm
    Energy & Utilities
    The Future of AI : How to better save energy in Commercial Buildings

    In the built environment, HVAC systems are a great place to start as they account for approximately 51% of total energy usage in commercial buildings.
    • AI for energy efficiency: Data centres, malls, cinemas and offices
    • Replacing legacy HVAC systems with AI empowered cooling

    Speakers (1)

    Jalal Zaitouni

    Regional Director, Aljoodi Technologies

    Oct 17, 2021
    2:10 pm
    2:30 pm
    Energy & Utilities
    Leveraging AI for Effective Energy Management and Diversification

    The world is in a race against its carbon budget. With the focus by governments on diversifying economies in the GCC region, AI is the most effective tool which can help realize this transition. With the upcoming FIFA World Cup in 2022, Qatar is developing an exceptional and effective management strategy to boost energy savings and help it sustain beyond 2022. How is Qatar pursuing energy savings and planning to diversify?
    • AI framework: The planning and execution
    • AI for real-time decisions

    Speakers (1)

    Antonio Sanfilippo

    Chief Scientist & Program Director, Qatar Foundation

    Oct 17, 2021
    4:00 pm
    4:30 pm
    Energy & Utilities
    The Action Agenda for the World’s Energy Leaders: The Road to Revenue, Returns & Green Recovery through technology

    With AI transforming big data into strategic business outcomes and supporting predictive analysis, big data analytics supporting reduction in energy consumption and improving energy efficiency, and the convergence of AI & loT accelerating industrial digital transformation, undoubtedly, enabling digital in energy matters the most But
    • What is the #1 challenge organizations face in tech adoption?
    • How do we calculate- value/ROI out of our digital investments?

    Speakers (1)

    Abed Benaichouche

    Aeronautics Engineer, Inventor and Pilot

    Oct 18, 2021
    3:20 pm
    3:50 pm
    Digital Cities x AI
    Panel discussion: AI for peace and prosperity of digital cities: Are multiple AI frameworks our biggest challenge ahead?

    In the quest for AI superiority, nations are going to ever-greater lengths to compete with each other. The countries in the lead are each designing and following their own AI frameworks including the US, EU, and China. This session discusses how to achieve transparency and set common goals that ensure healthy competition and industrial development that benefits all instead of destructive protectionism causing geopolitical rifts. What should be the common points of agreement that could be enforced ?
    • AI ethics: Can we define it with diversity and inclusivity being at the core?
    • Digital co-existence: Sooner or later, a wishful reality that needs to be addressed at the design stage

    Speakers (5)

    Elena Sinel

    Founder, Teens in AI

    Dr. Norberto Andrade

    Member of the OECD Network of Experts on AI, Facebook

    Ana Chubinidze

    Social Scientist & Founder , AI Governance International

    Jennifer Belissent

    Principal Data Strategist, Snowflake

    Ahmed Al Hujairy

    Senior Board Advisor, Bahrain Technologies Companies Society

    Oct 18, 2021
    3:00 pm
    3:20 pm
    Digital Cities x AI
    Empower 2.8 billion frontline workers: Optimise efficiency potentials using AR and IoT

    Around 2.8 billion frontline workers make up the biggest portion of today’s workforce. For organizations it is crucial to equip the “face” and “heart” of their success best in order to achieve highest levels of efficiency. How can we optimize processes along the entire value chain by focusing on the human factor?
    • Understand how augmented reality can secure productivity increases of up to 16%
    • Determine how IOT guarantees business resilience through remote control and management

    Speakers (1)

    Dr. Hendrick Witt

    Chief Product Officer , TeamViewer

    Oct 18, 2021
    2:00 pm
    2:40 pm
    Digital Cities x AI
    Unveiling the era of innovation for digital economies to thrive

    Discussing digital eco-system and regulatory trust
    • Demonstrating AI innovations with digital resilience
    • Public-private partnerships: How are DIFC and Mastercard are creating that benchmark for the global community?

    Speakers (2)

    Ajay Bhalla

    President Cyber & Intelligence Solutions, Mastercard

    Arif Amiri

    CEO, Dubai International Financial Centre Authority

    Oct 18, 2021
    12:30 pm
    12:50 pm
    Digital Cities x AI
    AI for good: Only when its scalable

    How do we scale AI to its full potential to enrich the lives of everyone on earth?

    • AI software accelerator: Case study examples from governments, healthcare, smart cities and retail

    Speakers (1)

    Wei Li

    VP and GM of Machine Learning Performance, Intel

    Oct 18, 2021
    11:20 am
    11:40 am
    Digital Cities x AI
    Serbian case study: Proactive AI and not provocative AI: Bypassing governance inefficiencies

    The world can achieve a massive improvement especially with millions across the world struggling with poverty, food requirements, homelessness and economic disparity.
    Would automating governance empower citizens to bypass red tape and bureaucracy? Can personalized AI representatives participate directly in decision making and public services?

    Speakers (1)

    Marta A. Tomovska

    Director for Public Administration Reform and eGovernment, Office of the Prime Minister of Serbia

    Oct 18, 2021
    11:20 am
    11:40 am
    Data Economy
    AI is human centered
  • Creating a human-centered framework to operationalize AI at scale
  • How to use this framework to address the most urgent challenges businesses face today around regulations, trust and AI Ethics
  • Speakers (1)

    Dr. Seth Dobrin

    Global Chief AI Officer, IBM Data & AI

    Oct 17, 2021
    4:10 pm
    4:55 pm
    Digital Cities x AI
    FIRESIDE PROVOCATIVE TALK AI singularity: Are we creating human race’s greatest and last accomplishment?

    For centuries the fight between ethics and singularity concepts have plagued human evolution. Is it an inappropriate comparison of advanced AI to average human intelligence? Or should it be against the collective intelligence of the global community of human minds brought together?
    What is AI’s role in personal privacy versus public security? With eyeglasses and headphones becoming obsolete in future due to AI induced implants, what impact will it have on individual intelligence? As humans, are we prepared for a robots’ rightsmovement?

    Speakers (3)

    Daniela Rus

    Director of Computer Science & Artificial Intelligence Laboratory, MIT

    Dr. Seth Dobrin

    Global Chief AI Officer, IBM Data & AI

    Yuan (Alan) Qi

    Vice President & Chief AI Scientist & Chief Data Officer; Head of Financial Intelligence , DAMO Academy, Ant Group

    Oct 17, 2021
    3:30 pm
    3:50 pm
    Digital Cities x AI
    Edge transforming to cloud: Business outcomes at the edge

    Intelligent transformation is the process of deriving better business and societal outcomes by leveraging smart devices, big data, artificial intelligence, and cloud technologies. It takes place where devices and data center infrastructure work together to create end to end solutions. What is driving the transformation from the Edge to the Cloud?

    Oct 17, 2021
    2:50 pm
    3:10 pm
    Digital Cities x AI
    Evolution of smart cities into cognitive cities of the future (topic TBC)
    • Digital twinning: The fastest city to create, the faster the rate of digital transformation
    • 8 examples from across the world of the 8 forces that will make smart cities more cognitive

    Speakers (1)

    Safder Nazir

    Regional VP – Digital Industries Strategy, Huawei

    Oct 17, 2021
    1:50 pm
    2:10 pm
    Digital Cities x AI
    Keynote: Moving towards a 21st century government workforce using AI

    An AI enabled government workforce that leverages the right mix of new and emerging technologies to enable the culture, capability, and capacity to deliver real value for the people.

    Speakers (1)

    Thomas Debass

    MD & Chief Partnerships Officer, U.S. Department of State

    Oct 17, 2021
    3:10 pm
    3:40 pm
    Energy & Utilities
    Looking at the Brighter Picture with Smart Everything in Energy

    95% of energy executives believe digital transformation is a top strategic priority (Deloitte), with digitalization in the energy industry anticipated to be a $64 Billion market by 2025

    Have we begun the transformation journey by –

    • Powering up investments in advanced and intelligent technologies EAAS (Energy as a service), IOE (Internet of Energy), Big Data analytics, Digital Twins and Block Chain, What’s next?

    Speakers (3)

    Ogutu Okudo

    Country Manager, SpringRock Group

    Shacky Timburwa

    Chief Executive Officer, Energy Plus Group

    Charlotte Savage

    Founder, HaiLA Technologies

    Oct 17, 2021
    1:00 pm
    1:20 pm
    Energy & Utilities
    Putting the Planet & its People First: Riding the innovation wave in Clean Energy Transitions

    Global investment in energy is set to rebound by nearly 10% in 2021 to USD 1.9 trillion, reversing most of last year’s drop caused by the pandemic. Investments on clean energy transitions will need to triple by 2030 (Based on our new Net Zero Roadmap), to meet climate goals and much greater resources have to be mobilized to clean energy technologies (IEA)

    This session will explore :

    • The knowns and unknowns of the energy transition, discuss the critical role of the energy sector in defining the pace transition, highlight ways in which governments, businesses and societies can come together to put the world on track to reach net-zero emissions by 2050
    • How interconnected digital technologies can make energy systems more intelligent and sustainable and how can solutions like blockchain technology, AI and IoT support a consumer & planet centric energy transition?
    Oct 20, 2021
    3:30 pm
    4:00 pm
    Data Economy
    Leverage Python in the healthcare sector with AI & blockchain

    Surgeons perform surgeries and save lives. How does a developer do that today? Today, Programming is not just limited to the scope of computers, but impacts human lives in several ways. From the food we eat to the medicines we buy. We enjoy the luxury of data accessibility with Technology. Did you know there are 300 Open Source Projects in Health care? And Python Developers can contribute to making a huge impact on human lives. The single line of code may enable the right awareness or the right organ match or connect the right dots at the right time or give someone a new life.

    • Leverage Python to accelerate connectivity between Clinical Trials & Patient Profiles
    • Learn how scattered, fragmented data transforms to life saving intel with Machine Learning Methods in Python
    • Understand about how python plays an important role in the technology stack where confidential information is concerned from micro to macro
    • Visualize the architecture for Blockchains and understand the encryption methods for it
    Oct 20, 2021
    2:30 pm
    3:00 pm
    Data Economy
    Modern Python through FastAPI and friends

    Explore some of the great features from modern Python and how to use them with FastAPI and friends. We will see how to make code that is less error-prone, simpler, more efficient, and have a great developer experience, all at the same time. And all this while including best practices by default. We will see a bit about type annotations (type hints), async/await, and an overview of FastAPI, Typer, and others. This talk doesn’t expect any technical background, just some basic knowledge of Python.

    Oct 20, 2021
    12:30 pm
    1:00 pm
    Data Economy
    Space Science with Python & Natural Language Processing

    Python is an amazing language for data science and machine learning and has a lot of great community driven Open Source libraries and projects. How can we use Python to explore and analyse the wonders and mysteries of Space?

    This session introduces you to the world of Python. But the goal is not to learn Python, the goal is to understand how Python plays a role in the innovative solutions that NASA creates. Through the lens of space discovery, this session could ignite a passion to persistently learn, discover, and create so that you too can one day help us all understand a little more about the world beyond our Earth.

    Oct 19, 2021
    4:30 pm
    5:00 pm
    Data Economy
    Speed Networking

    Meet She Loves Data’s representatives for volunteering and partnership opportunities

    Speakers (2)

    Begum Saygecitli

    Middle East Chapter Co-Lead, She Loves Data

    Komal Kaundal

    Middle East Chapter Co-Lead, She Loves Data

    Oct 19, 2021
    4:00 pm
    4:30 pm
    Data Economy
    SLD Focus Pillar: The Skills and Competence Ga; Hiring Trends for Tech Talent: the Skills We Need to Build Up

    With the pandemic hastening digitalisation, the talent and skills gap has become pronounced. The panel will provide perspectives from employers, recruiters and talent on: what tech skills are needed versus which ones are available. What can be done to ensure a continuous supply of tech or tech-savvy talent? With technology changing faster than educational institutions can churn out graduates, is there a need to disrupt the way we educate and upskill for tech?

    Speakers (3)

    Althea Davis

    Managing Partner and CDO, Turn Key Technologies

    Shradha Dhupar

    Talent Strategy and Learning Lead, Accenture

    Begum Saygecitli

    Middle East Chapter Co-Lead, She Loves Data

    Oct 19, 2021
    3:15 pm
    3:30 pm
    Data Economy
    Speed Networking

    This is an opportunity for the audience to mingle. Attendees will be encouraged to share their diversity experience

    Speakers (1)

    Komal Kaundal

    Middle East Chapter Co-Lead, She Loves Data

    Oct 19, 2021
    2:30 pm
    3:15 pm
    Data Economy
    SLD Focus Pillar: The Leadership Gap Tech’s Leadership Gap: Creating the Pipeline for Women in Tech

    Across tech companies, only 22% of leaders are women. This panel will explore the barriers to the leadership pipeline, like the degree gap and the workplace culture gap, as well as possible solutions for addressing them.

    Speakers (3)

    Rola Abu Maneh

    CEO, Standard Chartered Bank

    Raja Al Mazrouei

    Executive Vice President, DIFC FinTech Hive

    Emma Johnson

    Director – Responsible AI, Standard Chartered Bank

    Oct 19, 2021
    2:00 pm
    2:30 pm
    Data Economy
    She Loves Data – Champions for Diversity and Data Literacy

    She Loves Data co-founder Jana Marle Zizkova will officially welcome the conference participants and talk about: She Loves Data’s mission, Programs and Impact in the last 5 years, and its ambitions for the coming years, including for the re-launched Middle East Chapter.

    Speakers (2)

    Jana Marle Zizkova

    Co-Founder and CEO, Meiro CDP; Co-Founder and Managing Director, She Loves Data

    Pavel Bulowski

    Co-Founder and CMO, Meiro CDP; Co-Founder, She Loves Data

    Oct 19, 2021
    1:00 pm
    1:45 pm
    Data Economy
    Launch press conference: She Loves Data

    Sponsored by DWTC the press conference will officially kick-off the launch of She Loves Data in the Middle East

    Speakers (3)

    Pavel Bulowski

    Co-Founder and CMO, Meiro CDP; Co-Founder, She Loves Data

    Begum Saygecitli

    Middle East Chapter Co-Lead, She Loves Data

    Komal Kaundal

    Middle East Chapter Co-Lead, She Loves Data

    Oct 18, 2021
    3:10 pm
    3:20 pm
    Data Economy
    Low or no code: How Great Cities Will Reimagine the Work Experience

    As the UAE lays out its developmental roadmap for its next 50 years, investing heavily into the technology industry, it is creating a nation of Experience Builders. But what additional tools beyond low / no code will these architects need to design the future of the UAE? Where are the opportunities to reimagine today’s citizen experience, and how will new AI-powered experience platforms unleash the untapped creativity of this new class of Experience Builders?

    Oct 17, 2021
    3:00 pm
    4:00 pm
    Data Economy
    Scaling developer architecture
    • How can you accelerate your applications with AI and ML to eliminate development roadblocks
    • How do you build an AI-powered enterprise?
    Oct 17, 2021
    2:00 pm
    3:00 pm
    Digital Cities x AI
    Developer productivity and database development

    How can developers use simple API-driven access and model-specific languages with strong SQL capabilities?
    Deploying data-driven Apps with low code

    Oct 18, 2021
    12:00 pm
    12:30 pm
    Digital Cities x AI
    Panel discussion: Overcoming hurdles to transform into cognitive cities

    Governance framework: Are open protocols the way forward?

    • Best combination: Cloud, digital twins, ML services and localized data centres
    • Inclusivity and diversity: Are AI algorithms tested and validated?
    • Costs: Balancing vision with actual reality?
    Oct 18, 2021
    11:00 am
    11:20 am
    Digital Cities x AI
    The Luxembourg case study: Making the entire nation a digital test-bed

    Introducing the digital twin of an entire nation
    Designing and managing a federation of interoperable digital twins
    Semantic harmonization of data and hybrid models with a robust governance structure
    Scaling up with cross sector applications of health, energy, telecom, mobility, land use etc

    Oct 17, 2021
    3:50 pm
    4:10 pm
    Digital Cities x AI
    Overcoming bias in AI: A step towards building truly inclusive communities

    Around the world we continue to see the negative effects of the digital divide and its disproportionate impact and exponential exacerbation in communities around the world. As countries continue to harness the potential of adopting digital technologies to digitize services, secure infrastructure and ensure widespread internet connectivity, the moral imperative for ensuring equity of access has never been more timely. This includes solving for nuances such as the elimination of biases in machine learning and AI models. The conversation around equity has evolved beyond simply those in rural or underserved areas and now encompasses disparities in gender and ethnicity. How can business and technology leaders collaborate and co-innovate alongside government and academia to help build cities that are sustainable and inclusive? It starts with baking equity and inclusion into our AI models – from inception, to development, to deployment.

    Speakers (1)

    Dr. Guy Diedrich

    Vice President & Global Innovation Officer, Cisco

    Oct 17, 2021
    3:10 pm
    3:40 pm
    Digital Cities x AI
    Looking at the Brighter Picture with Smart Everything in Energy

    95% of energy executives believe digital transformation is a top strategic priority (Deloitte), with digitalization in the energy industry anticipated to be a $64 Billion market by 2025
    Have we begun the transformation journey by –
    Powering up investments in advanced and intelligent technologies EAAS (Energy as a service), IOE (Internet of Energy), Big Data analytics, Digital Twins and Block Chain, What’s next?
    95% of energy executives believe digital transformation is a top strategic priority (Deloitte), with digitalization in the energy industry anticipated to be a $64 Billion market by 2025
    Have we begun the transformation journey by –

    • Powering up investments in advanced and intelligent technologies EAAS (Energy as a service), IOE (Internet of Energy), Big Data analytics, Digital Twins and Block Chain, What’s next?

    Speakers (3)

    Charlotte Savage

    Founder, HaiLA Technologies

    Ogutu Okudo

    Country Manager, SpringRock Group

    Shacky Timburwa

    Chief Executive Officer, Energy Plus Group

    Oct 17, 2021
    1:50 pm
    2:10 pm
    Energy & Utilities
    Electricity 4.0: Promoting Sustainability and Efficiency Through Smart Grid Technology
    • Why is smart grid the biggest change to energy in the past three decades
    • How smart grid tech will integrate new and old energy sources, and transform the energy space.
    • The role that smart grids play in promoting new concepts such as electric vehicles, building microgrids and “prosumers”

    Speakers (1)

    Amel Chadli

    Vice President Strategy & Digital Energy for Middle East & Africa, Schneider Electric

    Oct 17, 2021
    1:20 pm
    1:50 pm
    Energy & Utilities
    Digital Twining is Winning!

    Creating business value with digital twinning

    With such a high level of volatility across the oil and gas industry, including rapid fluctuating prices, decision making can be challenging across engineering, operations and the maintenance functions.

    How can we use virtual simulations to build scenario modeling capabilities?

    • Creation of an aggregated data hub across corporate and plant environments
    • Partial shutdowns, production optimization, asset integrity and reliability models

    Speakers (2)

    Khaled Al Blooshi

    VP Digital Projects & Innovation, ADNOC

    Nasri Nasserddine

    Regional Director, Government, Energy & Utilities, Software AG

    Oct 19, 2021
    3:00 pm
    5:00 pm
    Workshops
    DeFi by the numbers

    Exploring the world of DeFi and all major areas like yield farming and NFTs with a statistical approach. You will understand how to how DeFi protocols work, set it up for yield farming, and learn about the differenting features behind new protocols.

    Speakers (1)

    Joel Dietz

    Connection Science Fellow, MIT Connection Science

    Oct 18, 2021
    3:00 pm
    5:00 pm
    Workshops
    Bitcoin adoption and investment strategies

    In today’s market, hope, luck and long-term valuation models are not an effective strategy for active traders. If you are not a believer in buy and hold, you need to master the skills of other professional traders so that you can compete in this high stakes game.

    This 60-minute session gives an overview of the techniques with continuous reference to real and recent examples that demonstrate the advantages of Technical Analysis. The examples will range across all market types from Bitcoin, Stocks, Indices, Commodities (ex: Gold, Oil) and FX. Technical Analysis is very misunderstood. Unless you have significant capital and manpower, like a hedge fund, the at-home trader will never be able to out-compete the professional on research. Many people think that what they read in the news or watch on financial media is fundamental research, but it is not. Sure, you can take your chance at

    trading with the news cycle but it usually leads to buying high and selling low. The traps of the beginner trader are real and Technical Analysis rules, sound Risk & Leverage Management and knowing when to

    Enter, Exit and set the right Stop-Loss are critical.

    Speakers (1)

    Tone Vays

    Analyst, Derivates Trader and YouTube Host with 100K Subscribers

    Oct 17, 2021
    1:30 pm
    2:30 pm
    Workshops
    How to mitigate financial statement fraud risk in the age of COVID-19

    The pandemic turned a medical emergency into a global macroeconomic crisis, causing market volatility and markets to suffer losses unseen since the 2008 financial crisis. Meanwhile we’re witnessing an increase of financial statement fraud. Economic booms help fraudsters paper over cracks in their accounts, from fictitious investment returns to exaggerated sales. Slowdowns rip the covering off leaving financial institutions and other stakeholders to suffer the consequences.

    The most recent case by Luckin Coffee, NMC Health and Wirecard, where they disclosed a €1.9bn hole in its accounts will not be the last cases we’ll see. Now more than before, the role of technology in detecting and preventing fraud is crucial. In a session with Confirmation, part of Thomson Reuters, Anders Jensen, Managing Director MENA will explore:

    The new opportunities for financial statement fraud brought by the pandemic

    The risks of traditional communication processes and working with legacy systems and processes

    The benefits of financial institutions innovating in this area and the role of technology in detecting and preventing financial crime

    Partnering with third parties to mitigate risk and accelerate growth

    Speakers (1)

    Anders Jensen

    Managing Director (MENA), Confirmation (part of Thomson Reuters)

    Oct 18, 2021
    5:15 pm
    5:35 pm
    Startups
    Entering the Unknown: Entrepreneurship Saving Live Entertainment in the Post-Covid Era

    This panel discusses technological disruption and opportunities for entrepreneurship in the creative economies from Concerts, Sports to Streaming. How is live music and sports entertainment evolving by becoming immersive and interactive to elevate performances beyond what a traditional live show can deliver.

    Speakers (2)

    Ralph Simon

    CEO, Mobilium

    Ty Roberts

    Strategic Advisor, TIDAL & Co-Founder, FanTracks

    Oct 18, 2021
    4:45 pm
    5:15 pm
    Startups
    Setting the Tempo and Marching to the Beat – What can Entrepreneurs learn from Rock’s most prolific Drummer?

    Listed by Rolling Stone Magazine as one of the world’s 100 most influential drummers playing on 300 million (physical) records with Celine Dion, Smashing Pumpkins, Alanis Morrisette, Elton John, Slash, Rod Stewart and the Rolling Stones, among many others. Known as the Hardest Hitting Man in Show Business, Kenny has created some of the most iconic drum parts in rock history, including Bon Jovi’s ‘Blaze of Glory’, Meat Loaf’s ‘I’d do Anything for Love’ and John Mellencamp’s “Jack and Diane”. Kenny’s presentation covers the themes in his autobiography, living life by your purpose’, the importance of teamwork skills, innovation, creativity, hard work, self-discipline, perseverance to ultimately staying relevant in your career and life by striving to always be better.

    Speakers (1)

    Kenny Aronoff

    Legendary Drummer

    Oct 18, 2021
    4:15 pm
    5:30 pm
    Startups
    Unleashing the Synergies of Growth and Disruption

    As an entrepreneur or investor, are you placing “disruption” as your goal? Operating on the belief that if you just develop the right innovation, you will disrupt markets forever and drive the kind of growth worthy of notoriety? Unfortunately, disruption does not create growth; growth creates disruption. This panel is on setting a growth strategy that aligns the entire organisation around the leadership and culture to execute that strategy.

    Speakers (1)

    Konrad Dobschuetz

    Head of Customer Solutions, (Digital) Health Innovation and BIOME Lead UK, Novartis

    Oct 18, 2021
    2:45 pm
    3:30 pm
    Startups
    The region’s most funded-startups’: Challenges of scaling up in MENA

    Making the decision to scale your startup is an exciting process that has the potential to bring you great success. Yet scaling a company isn’t an easy feat. With growth come more challenges. MENA is arguably one of the most difficult parts of the world to grow a business as it’s ecosystem is not as developed as the US, Europe or Asia. Barriers include market size, competition, market access fragmentation, regulatory continuity, and funding. Let’s hear from some of the region’s most-funded startups on the challenges they experienced, and how they overcame them to achieve scape-up status.

    Speakers (4)

    Baher Al Hakim

    CEO, Medicus AI

    Imad Hammad

    Founder & CEO, CarSwitch

    Nouri Al-Enezi

    Co-Founder & Deputy CEO, JustClean

    Sebastian Stefan

    Chief Executive Officer, Load-ME

    Oct 18, 2021
    2:00 pm
    2:45 pm
    Startups
    From Investor to Entrepreneur: What lessons can we learn from a VCpreneur?

    A great entrepreneur doesn’t mean you’ll make a great investor. Can the same be said for the reverse? Investors who turn entrepreneur clearly have some advantages over other founders: a determination to get a bang for every buck spent, clear (long-term) business vision, fiscal discipline, access to the funding network and the best part, learnings from the mistakes made by other entrepreneurs they had funded in the past! So, what insight can this VCpreneur share with other founders to aid their journey to success?

    Speakers (3)

    Hasan Haider

    Managing Partner, PLUS.VC

    Simon Sharp

    Principal, Global Ventures

    Tarek Kabrit

    Founder & CEO, Seez

    Oct 18, 2021
    12:30 pm
    1:00 pm
    Startups
    In conversation with the man who abruptly quit Silicon Valley to devise a plan to reverse climate change

    The former Reddit CEO, and early-stage Director of Engineering at Facebook and PayPal, Yishan Wong, has resurfaced in Hawaii with a plan to reverse climate change, and investors are biting. As a software engineer who spent nearly a decade working for some of the world’s polarizing tech companies, Yishan encompasses a “tech-world mindset” to solving problems and scalability. Having successfully raised $30 million from investors to reforest the planet, this interview will take a look at Yishan’s journey at Facebook, PayPal and Reddit – to realizing his calling as a tech-for-good entrepreneur

    Speakers (1)

    Yishan Wong

    Founder, Terraformation

    Oct 18, 2021
    12:00 pm
    12:30 pm
    Startups
    Data is now the world’s most valuable asset – Protect it

    The world’s most valuable resource is no longer oil, but data i.e. ‘the oil of the digital era’. Brittany Kaiser came out as a whistleblower who testified before the UK Parliament and in private before the Mueller investigation giving evidence of data abuse by Cambridge Analytica influencing the BREXIT referendum and the American election. 35,000 articles a day were written about her story.

    Speakers (1)

    Brittany Kaiser

    Co-Founder, Own Your Data Foundation, VESA, Crypto Artist

    Oct 18, 2021
    11:30 am
    12:00 pm
    Startups
    The state of venture capital in the Middle East – How can we mature to heights of the US and Asia?

    The COVID-19 pandemic had a major impact on the economies of the world. Despite this, while the world, in unison, came to a standstill, we witnessed continued growth and investor confidence as for the first time in history, USD $ 1 billion was invested in MENA-based startups, a 13% increase year over year. Although COVID-19 accelerated digital transformation for the MENA region, there are still a lot of challenges as it remains less developed than our counterparts in the US and Asia. Why is that? What are the challenges? And, what change needs to happen in order to reach the heights of the US and Asia?

    Speakers (3)

    Hasan Haider

    Managing Partner, PLUS.VC

    Shane Shin

    Founding Partner, Shorooq Partners

    Simon Sharp

    Principal, Global Ventures

    Oct 18, 2021
    11:00 am
    11:30 am
    Startups
    Negotiating Beyond the Price

    How do you gain trust ad influence someone? Chris Voss says, ‘just “shut up and listen”. Not “listen for points we can argue against,” but put aside our agenda and listen with an open mind’. Everything in the life of an entrepreneur is a negotiation and this is the one skill that can drive your business and improve our lives by improving our business relationships by creating mutually beneficial win-win situations to get things done. Find out the typical mistakes we make that weakens a bargaining position and how to look at the bigger picture to achieve the best long-term results for all parties involved.

    Speakers (1)

    Chris Voss

    CEO & Author , Black Swan Group

    Oct 17, 2021
    2:30 pm
    3:00 pm
    Startups
    Changing the desert with high-tech solutions

    Listed as Forbes’ Middle East’s top-funded startup in 2020, Pure Harvest continues to make significant headway as one of the startups in MENA’s 10 largest funding rounds of 2021. With a venture market less developed that the US and Asia, what does this mean for entrepreneurs and startups born in the region? Sky will take us on his entrepreneurial journey, key success factors, and his fight for funding.

    Speakers (1)

    Sky Kurtz

    Founder & CEO, Pure Harvest

    Oct 17, 2021
    2:00 pm
    2:30 pm
    Startups
    Engineering a world-class environment for innovation and high-growth firms

    90% of all tech startups fail. If you are an aspiring tech startup founder, or tech entrepreneur, the odds are against you in succeeding. However, to increase your odds of success, you must look for a leading tech startup ecosystem. With startup ecosystems being built across cities across the world, each are experiencing varying levels of success. This session will look to define what makes an effective world-class environment for tech startups and how certain tech hubs around the world are producing industry-leading tech startups and scale-ups at alarming speed.

    Speakers (4)

    Kayla Isabelle

    CEO, Startup Canada

    Nenad Paunovic

    Director, Delivery Unit - Team for IT and Entrepreneurship Office of the Prime Minister, Government of the Republic of Serbia

    Nadimeh Mehra

    Vice President, District 2020 – Transition Unit

    Samantha Evans

    Head of International, Tech Nation

    Oct 17, 2021
    1:05 pm
    2:00 am
    Startups
    From Marvel’s “Iron Man” and Fox’s “Empire” to revolutionizing the tech industry

    He’s earned an Oscar nomination for his 2005 film “Hustle & Flow”, been a superhero in Marvel’s “Iron Man” and starred in the major hit drama “Empire”, but today, he’s packed it all in to enter into the world of scientific discovery. Actor Terrence Howard has revolutionized the technology behind the flight, capability and power of drones as we know them today. In this session, we sit down with Terrence to discuss his views on the power of technology today; what inspired him to focus on science and technology field; his methodology to entering such a competitive field; how his technology is revolutionizing the power of drones as we know them; and what advice he has for entrepreneurs making significant career switches.

    Speakers (1)

    Terrence Howard

    Actor & Singer | Founder, Lynchpin Drone Technology

    Oct 20, 2021
    10:00 am
    11:00 am
    Workshops
    Digital Marketing: How to conduct a digital audit?

    Gaining competitive advantage requires a detailed benchmark of own performance against other market players and profound gap analysis in comparison to the best practice examples. The same scenario applies to the audit of the digital presence (online footprint analysis), which based on scripting codes, is done easily on its premises. Comprehensive software like Google Analytics, AdWords, SEO optimization, social medial management, and listening tools allow for a quite comprehensive understanding of the digital performance of own company. Unfortunately, some businesses underestimate the potential dormant in different types of live analytics and performance trackers and are unaware of the analysis capacity which can be performed on competitors and market leaders completely off cost. Based on digital footprint analysis performed for Amazon in the United Arab Emirates conducted in comparison to local and global market players like Noon.com, eBay, or Alibaba, using software like SEMrush, SimilarWeb, and Brand24 will showcase how to leverage on gathered insights and gain competitive advantage.

    Participating in this workshop will help you to: • Understand how softwares like Google Analytics, SEMrush, SEOptimer or Brand24 are helpful in assessing the digital footprint of your company • Demonstrate the most desired metrics and learn how to “read between the lines” of digital audit to make sound, data driven decisions • Get exposed to the corner stone concepts of buyer persona, customer journey and Aquarioum framework.

    Speakers (1)

    Anna Tarabasz

    Associate Professor of Marketing & Deputy Director of Internships, SP Jain School of Global Management

    Oct 19, 2021
    11:00 am
    12:30 pm
    Workshops
    THE MENTORING GEN Z PROGRAMME

    The Marketing Mania Mentoring Sessions The Marketing Mania conference is a special moment in time for Mentoring Gen Z as we will be launching the programme across the region to help young people across the Middle East. The sessions will run across the two days, each with a range of highly prominent marketers sharing their journey and career advice to a live audience. It’s going to be an open conversation, led by two of the industry’s most acclaimed individuals, Ritchie Mehta and Mark Evans, where the mentors will have the opportunity to share some of their key lessons learnt along their career journey.
    Why was it set up? Against the background of increasing youth unemployment and the changing nature of work, the mentoring programme aims to help young people navigate this reality to have a successful career within the marketing industry. The programme aims to forge connections between young people and those of who have achieved significant prominence across the marketing industry to give young people role models and a vision to aspire towards.
    The Marketing Mania Mentoring Sessions The Marketing Mania conference is a special moment in time for Mentoring Gen Z as we will be launching the programme across the region to help young people across the Middle East. The sessions will run across the two days, each with a range of highly prominent marketers sharing their journey and career advice to a live audience. It’s going to be an open conversation, led by two of the industry’s most acclaimed individuals, Ritchie Mehta and Mark Evans, where the mentors will have the opportunity to share some of their key lessons learnt along their career journey.

    Speakers (3)

    Mark Evans

    Managing Director – Marketing & Digital, Direct Line Group

    Peter DeBenedicts

    Chief Marketing Officer Middle East & Africa, Microsoft

    Trixie LohMirmand

    Executive Vice President, Dubai World Trade Centre

    Oct 17, 2021
    12:00 pm
    1:30 pm
    Workshops
    THE MENTORING GEN Z PROGRAMME

    The Marketing Mania Mentoring Sessions The Marketing Mania conference is a special moment in time for Mentoring Gen Z as we will be launching the programme across the region to help young people across the Middle East. The sessions will run across the two days, each with a range of highly prominent marketers sharing their journey and career advice to a live audience. It’s going to be an open conversation, led by two of the industry’s most acclaimed individuals, Ritchie Mehta and Mark Evans, where the mentors will have the opportunity to share some of their key lessons learnt along their career journey.
    Why was it set up? Against the background of increasing youth unemployment and the changing nature of work, the mentoring programme aims to help young people navigate this reality to have a successful career within the marketing industry. The programme aims to forge connections between young people and those of who have achieved significant prominence across the marketing industry to give young people role models and a vision to aspire towards.
    The Marketing Mania Mentoring Sessions The Marketing Mania conference is a special moment in time for Mentoring Gen Z as we will be launching the programme across the region to help young people across the Middle East. The sessions will run across the two days, each with a range of highly prominent marketers sharing their journey and career advice to a live audience. It’s going to be an open conversation, led by two of the industry’s most acclaimed individuals, Ritchie Mehta and Mark Evans, where the mentors will have the opportunity to share some of their key lessons learnt along their career journey.

    Speakers (4)

    Asmaa Quorrich

    Senior Vice President - Marketing, Jumeirah Group

    Khaled Ismail

    VP Communications - Europe, Central Asia, Middle East & Africa Region, Tetra Pak

    Mike Fairburn

    Chief Marketing Officer & GM, Sony Music Entertainment Middle East

    Ritchie Mehta

    Founder, Learn Et Al & School of Marketing

    Oct 19, 2021
    3:50 pm
    4:10 pm
    MarTech
    Growing into a global brand in 7 years: The Ocean’s story

    • The beginnings: Decentralised data storage to create a global data exchange protocol
    • Community, credibility and scalability: GAIA-X, an association for developing unified standards for a European data sharing infrastructure
    • Creating a team of data scientists, developers, data providers and buyers with open data economy enthusiasts

    Speakers (2)

    Cristina Pon

    Co-Founder, Ocean Protocol

    Monica Botez

    CMO, Ocean Protocol

    Oct 19, 2021
    3:00 pm
    3:30 pm
    MarTech
    Inspirational government marketing to impacting a positive social change

    Several successful government led campaigns like “Snowflakes” and “This is Belonging” (British Armed Forces), “Incredible India” (Indian Ministry of Tourism), “Dami Le Watani” (“My Blood, for my country” – Dubai Health Authority) are considered benchmarks to have created that exceptional positive change in society. How can government departments inspire people?
    • Defining key objectives: Tangibility, sustainability, inclusivity, diversity, awareness, economic activity, feedback-driven etc
    • Society insights using data analytics: Demographics, purchasing power, digital impressions etc

    Speakers (1)

    James Denton-Clark

    Chief Client Officer Karmarama & MD, Accenture

    Oct 19, 2021
    2:00 pm
    3:00 pm
    MarTech
    Government panel: How can public services excel at government marketing and communication?

    Government departments that are able to effectively communicate with citizens to build trust, are proven to improve their standing in the global soft power index, the world’s deciding factor to measure a nation’s influence. How can governments get the messaging right?
    • Audience analytics: Factoring in age, ethnicity, demographics, occupation, financial and travel data
    • Communicate wisely: Leveraging conferences, social media, analytics technology, direct and indirect communication channels, blogs and influencers to the people you serve

    Speakers (5)

    Her Excellency Heba Fatani

    Director General, Ras Al Khaimah Government Media Office RAKGMO

    Jad Hindy

    SVP - Marketing and Communications, Expo 2020

    Jaideep Prabhu

    Professor of Marketing, University of Cambridge

    Thomas Debass

    MD & Chief Partnerships Officer, U.S. Department of State

    Sarah Mohamed

    Director of Operations and Strategy, Quill Communications

    Oct 19, 2021
    12:00 pm
    12:20 pm
    MarTech
    How can SMEs work with low budgets on creating meaningful content? •

    • The roadmap to brand identity and digital presence using video and audio for new and exisiting customers
    • SEO backed attention seeking content that converts new leads and reduces the conversion costs

    Speakers (1)

    Mimi Nicklin

    International bestselling author & an Empathy Advocate, Creative Director (UAE)

    Oct 18, 2021
    4:30 pm
    5:00 pm
    MarTech
    Connecting with the next generation

    • Using digital marketing channels to penetrate skeptical youth culture
    • Leveraging new video, audio and OTT platforms to expand social brand building and commerce capabilities

    Speakers (3)

    Henry Chilcott

    Chief Brand Officer, Formula E

    Katie Traxton

    Non Executive Board Director, European Sponorship Association

    Mariah Idrissi

    Model & Official Ambassador, Formula E

    Oct 18, 2021
    3:40 pm
    4:10 pm
    MarTech
    Fireside chat: How will you have the energy to fuel your future and how can you track it?

    With 2 and 3 pm, the lowest energy point everyday as per medical science, energy matters for marketeers & for leaders in business. It’s a key element creativity, innovation and ultimately making things happen. We live in a 24\7 world and the future isn’t slowing down.
    • Approach and attitude: The direct link between eating healthy, resting well and marketing innovation
    • How can CMOs track the mental health of their teams by using AI and ML?

    Speakers (2)

    Colette Heneghan

    Managing Director, Optimum Living

    Maria de Frietas

    Co-Founder and CEO, uMore

    Oct 18, 2021
    2:40 pm
    3:10 pm
    MarTech
    Real time and data driven: Optimising marketing intelligence

    • Data insights, activation and change management: How to make everything work?
    • Marketing spends: Campaign KPIs with unified view performance

    Speakers (2)

    Martin Alamri

    Head of Sales CEEMEA & Managing Director DACH, Talkwalker

    Mohamed Tarek Fahmy

    Director of Growth and Martech, Careem

    Oct 18, 2021
    12:40 pm
    2:10 pm
    MarTech
    Being Smarter with martech – Lessons from today and predictions for the Future

    • How 2 growing retailers grew business by investing in the right Martech
    • Predictions are for the future – including what we can expect from Google, data/AI, social media, and more

    Speakers (2)

    Anthony Stehn

    VP Digital Marketing, American Eagle

    Pierre D’Arbost

    GM EMEA, American Eagle

    Oct 18, 2021
    11:20 am
    11:40 am
    MarTech
    What makes us one of the world’s best story-tellers?

    • How can you be a master of data?
    • The storytelling vision for GE: Explain, illustrate and bring to life the company’s core goals and long-term strategy

    Speakers (1)

    Tomas Kellner

    Chief Storyteller, GE

    Oct 18, 2021
    11:00 am
    11:20 am
    MarTech
    The musical sound of tech: How do you make brands audio-awesome?

    • A $35 billion screenless eco-system: Sonic sound that redefines digital creative approaches for global brands
    • Insights from best global CMOs of the world: Unilever, Mastercard, Burger King, SAP, Adobe, Mars, Levi Strauss & Co & Mercedes

    Speakers (1)

    Uli Reese

    Author of 101 Great Minds & Global CMO, Amp

    Oct 20, 2021
    4:00 pm
    4:30 pm
    Fintech x Blockchain
    Into the Metaverse: From Digital to Virtual Markets

    VR technologies acting as a sandbox for emerging innovations in blockchain-based smart-contracts and ingame tokens where economic value and status across simulated experiences originate in the concept of an “avatar.” – How will the metaverse impact the economics in the physical realm and vice-versa?

    Speakers (4)

    Damara Ingles

    Creative Director of Fashion Media and Interactive Virtual Experiences.

    Irene-Marie Seelig

    Co-Founder & CEO, AnamXR

    John Lillywhite

    Google Research Associate, Mohammed Bin Rashid School of Government

    Lauren Bissell

    Founder and CEO, Immutable Music

    Oct 20, 2021
    3:30 pm
    4:00 pm
    Fintech x Blockchain
    Fending off cyber security risks and threats at the new cyber frontier

    A natural result of open banking, automation and harmonized legislation across jurisdictions is a greater global interdependence. While offering significant efficiency gains it also poses the threat of introducing new and increased systemic risks from data governance to operations. This session looks at assigning the roles and accountability between government regulators, banks and Fintechs to maintain system integrity and security.

    Speakers (1)

    Anthem Blanchard

    Co-Founder & CEO, HERA Soft

    Oct 20, 2021
    3:00 pm
    3:30 pm
    Fintech x Blockchain
    Discovering the real value of blockchain in the public realm

    The world has finite resources and an overload of information to manage. How can governments employ blockchains to navigate the complexity to make interactions between systems and humans more efficient?

    Speakers (4)

    Abdulla Mohammed Al Ashram

    Group CEO, Emirates Post Group

    David Magård

    Advisor, Ministry of Infrastructure, Division for Digital Development, Swedish Ministry of Infrastructure

    Hamad Al Mutairi

    Director of the Archives , National Archives of the UAE

    John Lillywhite

    Google Research Associate, Mohammed Bin Rashid School of Government

    Oct 20, 2021
    2:30 pm
    3:00 pm
    Fintech x Blockchain
    Blockchain and AI in the realm of archives and records

    Government entities worldwide produce massive amounts of records every day to support functions and document transactions. As a result of this mass production of records, challenges concerning the management of records arise, especially when it comes to digital records. The introduction of blockchain and AI technologies to records management and archival processes, will indeed enhance management capabilities across the government sector in UAE.

    Speakers (1)

    Hamad Al Mutairi

    Director of the Archives , National Archives of the UAE

    Oct 20, 2021
    2:00 pm
    2:30 pm
    Fintech x Blockchain
    Critical components of a global crypto capital

    Speakers (4)

    Anna Tutova

    CEO, Coinstelegram

    H.E. Gabriel Abed

    Aeronautics Engineer, Inventor and Pilot

    Nuno Amral de Frietas

    Director of Strategy & Analytics, Kitch

    Sheraz Ahmed

    Head of Business Development, Crypto Valley Association

    Oct 20, 2021
    12:10 pm
    12:40 pm
    Fintech x Blockchain
    Blockchain green initiative

    Developing the world’s first zero-carbon footprint blockchain with the Proof of Harvest approach to mining.

    Speakers (1)

    Nithin Palavalli

    Founder & CEO, RubiX Network Inc.

    Oct 20, 2021
    11:10 am
    12:10 pm
    Fintech x Blockchain
    Non-fungible tokens (NFT) and the art world

    Brittany Kaiser came out as a whistleblower who testified before the UK Parliament and in private before the Mueller investigation giving evidence of data abuse by Cambridge Analytica influencing the BREXIT referendum and the American election. 35,000 articles a day were written about her story. VESA is a Crypto artist with work featured on the cover of Forbes, now creating art with Brittany.

    Speakers (2)

    Brittany Kaiser

    Co-Founder, Own Your Data Foundation, VESA, Crypto Artist

    VESA

    Crypto Artist

    Oct 19, 2021
    4:10 pm
    4:30 pm
    Fintech x Blockchain
    Customer-centric Insurtech – Competing with Data

    Speakers (1)

    Dr. Samyr Mezzour

    Chief Innovation Officer - Intelligence, Blockchain/DLT, Digital Insurance & Payments, and Cybersecurity , House of InsurTech Switzerland (HITS), a Generali company

    Oct 19, 2021
    3:50 pm
    4:10 pm
    Fintech x Blockchain
    Knowing me, knowing you: Building engagement and loyalty with tailored algorithms

    AI-powered data analysis can identify customer needs to simplify and improve service interoperability to deliver a smoother CX. Beyond creating a prettier interface, by better understanding your customer will also enhance banking security with better authentication, data privacy and fraud protection – ultimately building trust and loyalty.

    Speakers (1)

    Yuan (Alan) Qi

    Vice President & Chief AI Scientist & Chief Data Officer; Head of Financial Intelligence , DAMO Academy, Ant Group

    Oct 19, 2021
    2:30 pm
    3:00 pm
    Fintech x Blockchain
    Negotiating beyond the price

    Constantly evolving partnerships and market conditions between stakeholders in the world of Fintech makes it ever more important to understand and advocate for your organization’s interests and align those with your partners and clients. This presentation with former FBI lead hostage negotiator looks at the strategies and practical suggestions for negotiating smarter.

    Speakers (1)

    Chris Voss

    CEO & Author , Black Swan Group

    Oct 19, 2021
    2:00 pm
    2:30 pm
    Fintech x Blockchain
    Neutralising bias: AI-enabled regulatory sandboxes for inclusive fintech

    AI enabled sandboxes are the most effective in jurisdictions who have a high number of firms focusing on innovation. They bridge the gap between innovation led firms and specific gaps in financial frameworks and governance. But that exposes them to the risk of being sympathetic to fintech firms. Can you avoid nepotism in AI? How can regulators avoid artificial interference in a natural selection of the market? How can regulators design competitive selection procedures that enable consumers to reap Fintech benefits?

    Speakers (1)

    Dr. Juergen Rahmel

    Chief Digital Officer, AI & ML Advisor, HSBC, HSBC

    Oct 19, 2021
    11:50 am
    12:20 pm
    Fintech x Blockchain
    Digital Drag Race – Incumbent banks vs Big tech

    Can traditional banks survive the tech-giants taking them? Can they find a way to collaborate or co-exist? In emerging economies tech giants are filling the void of banks to serve the underbanked with apps on smartphones. WeChat (Tencent) and Alipay dominate in China and theirsuccess has seen cash nearly disappear. Apple, Facebook and Google and even Uber have started financial services. Will they further integrate insurance, loans, payments and stock trading in their platforms?

    Speakers (1)

    Jamie Broadbent

    Head of Digital, Innovation & Design, RBS International (Royal Bank of Scotland)

    Oct 18, 2021
    3:40 pm
    5:30 pm
    Workshops
    Bitcoin Adoption and Investment Strategies

    Presentation by the YouTuber Tone Vays revealing his investment philosophies and where he stands on technical analysis, the current state and strength of Bitcoin and views on other crypto currencies.

    Speakers (1)

    Tone Vays

    Analyst, Derivates Trader and YouTube Host with 100K Subscribers

    Oct 18, 2021
    2:50 pm
    3:40 pm
    Fintech x Blockchain
    The potential (and perils) of decentralized finance (DeFi)

    Decentralized Finance (DeFi) holds the potential to delegate business operations to trustless and transparent protocols to run without intermediaries. What will the impact of automating core functions mean to financial services markets in terms of competitiveness and efficiency? How can it be done securely?

    Speakers (3)

    Aly Madhavji

    Managing Partner at Blockchain Founders Fund & Senior Blockchain Fellow, INSEAD

    Gaurav Dubey

    CEO, tDeFi Accelerator

    Pranav Sharma

    Managing Partner, Woodstock Fund

    Oct 18, 2021
    2:20 pm
    2:50 pm
    Fintech x Blockchain
    Loans and funding: Innovation in technology and regulations

    Technology and new regulations is reinventing credit and funding from SPACS, Peer-2peer loans, crowdfunding and smart contracts using blockchain.

    Speakers (2)

    Irina Heaver

    Crypto and Blockchain Lawyer

    Joel Dietz

    Connection Science Fellow, MIT Connection Science

    Oct 18, 2021
    12:40 pm
    1:00 pm
    Fintech x Blockchain
    Institutional Crypto Going Mainstream

    What are the roles and responsibilities to making it a reality, from legal and custody to compliance and regulation?

    Speakers (2)

    Nitin Gaur

    Director, IBM Financial Sciences and Digital Assets, IBM

    Tatiana Koffman

    Money and Markets Columnist; CIO, Forbes; Koffman Capital

    Oct 19, 2021
    3:15 pm
    3:45 pm
    Telecom (5G + 6G)
    Cloud X Open Ran = Greater than the Sum of its Parts?

    The appeal of Open RAN is about disaggregating hardware and software for open interfaces to offer more market competition resulting in more choice, lower costs and improved network performance. But the ongoing debate is far from settled. Tradeoffs between open standards with greater compatibility and a closed and controlled ecosystem with barriers to entry is never a clear-cut case. Where do we stand in the MENA region when it comes to and what is the operator appetite for disaggregated and interoperable networks? What is the potential cost savings versus operational risks such as system integration, security and inadvertent bottlenecks.

    Speakers (2)

    Ayhem Alzaaim

    CEMEA Telco Sales Director, Red Hat

    George Fraser

    VP for Africa, Amdocs

    Oct 19, 2021
    2:00 pm
    2:30 pm
    Telecom (5G + 6G)
    Space Based Networks: Complement or Extraterrestrial Option to 5G Expansion?

    Numerous space-based networks offering highspeed internet everywhere on the planet and accessible with affordable hardware and standard smartphones are being built. How will this shake up the competitive landscape and business models for operators and network vendors? What are the intended use cases, target customers and geographies?

    Speakers (1)

    Sonia Jorge

    Executive Director, Head of Digital Inclusion Program, Web Foundation

    Oct 17, 2021
    4:00 pm
    4:40 pm
    Education
    Panel: AI revolutionising education end-to-end

    – Empowering teachers with AI and emerging technologies
    – Personalising education with AI: mass upskilling versus an individual approach
    – What does a realistic, ideal, blended remote and in-person education model look like and how can AI help?
    – What are the challenges of introducing AI into mainstream education (skills and training for teachers, ethics and biases, costs…) and how can they be overcome?
    – What role can AI, robotics and new tech in general play in design and creative disciplines education?

    Speakers (4)

    Anna Fellander

    Founder, AI Sustainability Centre

    Christopher Abraham

    CEO & Head Dubai Campus, Sr Vice President Institutional Development, Professor of Leadership, Design Thinking & Organizational Behaviour , SP Jain School of Global Management

    Dr. Bernard Ghanem

    Associate Professor & Lead of AI Initiatives, King Abdullah University of Science & Technology (KAUST)

    Renata Morais

    Associate Professor - Multimedia Design, Dubai Institute of Design and Innovation

    Oct 17, 2021
    2:00 pm
    2:20 pm
    Education
    Preparing the next generation for industry 4.0

    – With technology, automation and AI on the rise, what will we humans be needed for?
    – The most relevant and valuable skills in the Industry 4.0 era
    – Equipping the next generation with future-proof, evolving digital-human skills

    Speakers (1)

    Elena Sinel

    Founder, Teens in AI

    Oct 19, 2021
    11:00 am
    12:30 pm
    Data Economy
    Data Analytics with Python

    Le Wagon is the world’s most acclaimed coding bootcamp, with an average grade of 4.98/5 according to 1900+ student reviews on Switchup. Le Wagon helps students reinvent their career with technology, through immersive bootcamps in Web Development and Data Science.

    Description: In this workshop, you will discover the basics of programming with Python and will be quickly immersed in the daily life of a Data Analyst through concrete business cases using datasets from the real world.
    Who is it for? Any industry or jobs, beginner programmers and tech enthusiasts

    Key takeaways:
    • Learn to make your data speak with Python
    • Determine how to code your own data applications to advance your career
    • Learn programming in Python, how to work with Jupyter Notebook and to use powerful Python libraries like Pandas and NumPy to explore and analyze big data sets

    Duration: 2h Level: intermediate-advanced levels in Python.

    Speakers (1)

    Tarig Bouazzati

    Teacher, Le Wagon

    Oct 18, 2021
    3:00 pm
    3:20 pm
    Digital Cities x AI
    Augmenting your Frontline Workforce: Optimize Efficiency Potentials Using AR, AI, and IoT

    Around 2.8 billion frontline workers make up the biggest portion of today’s workforce. For organizations it is crucial to equip the “face” and “heart” of their success best in order to achieve highest levels of efficiency. How can we optimize processes along the entire value chain by focusing on the human factor?
    • Understand how augmented reality can secure productivity increases of up to 16%
    • Determine how IOT guarantees business resilience through remote control and management

    Speakers (1)

    Dr. Hendrick Witt

    Chief Product Officer , TeamViewer

    Oct 17, 2021
    1:30 pm
    1:50 pm
    Digital Cities x AI
    Empowering Digital Cities with Robots and AI : Opportunities and Perils

    Robotics, machine learning, and AI are important technologies of the future, with great potential for broad business and societal impact. The past few years have brought about significant breakthroughs, from self-driving cars and instant language translation to cognitive assistants and personalized healthcare. CEOs believe it will significantly change the way they do business. Working together with AI systems, humans can augment and amplify many aspects of work and life. Not surprisingly, people are also asking important questions about the long-term social implications of these advances.

    • Discussing recent trends and advances in AI, machine learning, and robotics
      Applications to creating next generation cognitive and digital cities
    • Emerging opportunities and concerns for citizens and for society

    Speakers (1)

    Daniela Rus

    Director of Computer Science & Artificial Intelligence Laboratory, MIT

    Oct 17, 2021
    11:00 am
    11:20 am
    Fintech x Blockchain
    Welcome Address

    Speakers (1)

    Kristina Lucrezia Corner

    Acting Editor-in-Chief, Cointelegraph

    Oct 20, 2021
    12:15 pm
    1:00 pm
    Future Mobility
    Optimising planetary mobility for the future

    Against the background of existing prototypes of new transport in the EcoTechnoPark, this presentation outlines the optimization of future geocosmic transportation systems to show the optimal engineering solutions in geocosmic mobility in the future on Earth and enroute to space.

    Speakers (1)

    Anatoli Unitsky

    Chairman of the Board of Directors, General Designer, Unitsky String Technologies, Inc.

    Oct 19, 2021
    3:30 pm
    3:50 pm
    Telecom (5G + 6G)
    AI As a New Distributor Within

    How AI will be used to element needs of coders and developers to develop the new systems and applications

    Speakers (1)

    Yasser Alobaidan

    Founder & CEO, Jawraa

    Oct 18, 2021
    2:00 pm
    2:20 pm
    Cyber Security
    Prevent, protect, respond and recover using AI

    With the right combination of facial and image recognition, managing crime scenes and detecting criminal behaviors can be done by writing a set of algorithms that benefit policing and emergency response teams. At the same time, an effective data analytical management system integrated with border agencies can optmise the efforts to prevent crime. How can AI integrated a seamless prevention and response mechanism?
    • Monitoring activity: Security, financial fraud, cyber Designing early warning systems for a more proactive based response to emergency situations

    Speakers (1)

    Mary Jo de Leeuw

    Advisory Board Member Womentech Network and Coding Girls, Cofounder & Vice President of Women in Cyber Security & Founder, Internet of Toys

    Oct 17, 2021
    1:40 pm
    2:00 pm
    Cyber Security
    Dimensional debates deepfakes and un-checked algorithmic supremacy: Have we put national security, utilitarianism and trust at stake?

    With algorithms being designed, right from scheduling public transport systems to dispatching a marketing email, from data pattern recognition at stock exchanges to influencing search engine optimisers, if not within human ethical control, can create chaos. Deepfakes are a direct result of such uncontrolled algorithms. And with fake news likely to retweeted 70% of the times, AI algorithms designed to create believable content can also also be used to create mis-information campaigns. There have been ample recent examples of top notch celebrities and important government officials holding positions of power being compromised with deepfakes, with faceswapping and image altering more accessible as fun apps for users. How can we avoid a possible weaponization of deepfakes?
    • Speed of image analysis versus speed of the spread of misinformation: Do governments have enoughresources?
    • Can we tackle deepfakes at the design stage?
    • Are we making sufficient use of ethical autonomousagents?

    Speakers (1)

    Col. Arnel David

    U.S. Special Operations Command (USSOCOM)

    Oct 20, 2021
    4:45 pm
    5:30 pm
    Workshops
    The Internet of Toys: How can parents and schools avoid being blindsided to sideeffects of an exponential digital generation?

    With the present generation glued on to play-stations, tablets and smart phones, there is very little that can be done to reverse this trend. Digital and connected toys record children’s data while gaming and learning, parental controls may only address violent content and inappropriate language to a certain extent but may not address how to securely protect children’s data. Most of the toymakers and edutech companies may have a privacy policy, but its not enough to control the social impact.
    • What should teachers and parents learn now?
    • Data and individual privacy: How can students not become slaves of recommender systems?
    • Personal data profiling: Consent, data portability and legislations
    • Discussing examples from across the world

    Speakers (1)

    Mary Jo de Leeuw

    Advisory Board Member Womentech Network and Coding Girls, Cofounder & Vice President of Women in Cyber Security & Founder, Internet of Toys

    Oct 20, 2021
    4:00 pm
    4:45 pm
    Workshops
    Social science in a a 3D workshop: Ethics of data, algorithms and usage

    The biggest challenge of data scientists and machine learning developers is to create a multi disciplinary approach across social, economic and political perspectives. The primary reason being the objectives of national AI programs differ across nations and continents. Europe focusing on taking leadership in regulatory frameworks both for data privacy and AI applications, North American region trying to strike balance between technological innovation, regulation and economic prosperity leaning towards technology, Asia creating an insulated yet open AI framework, these macro level differences can cause AI solution providers and enablers, specially multi-national organisations, adverse challenges while operating in a global environment and yet executing locally, as the necessary outcomes of deploying AI have different, yet significant perspectives.
    • So how do multi-national companies incorporate a multi-dimensional mindset in their work processes to avoid undesirable consequences?
    • Analysing escalations and damage in key macro points of disagreement and disengagement from recent case studies
    • Discussing outcomes while benchmarking with global AI ethics guidelines: Global Partnership on AI, OECD, European Union and United Nations

    Speakers (1)

    Ana Chubinidze

    Social Scientist & Founder , AI Governance International

    Oct 20, 2021
    2:30 pm
    3:15 pm
    Workshops
    How do you ensure data sustainability and AI sustainability for unstructured data

    Data Suitability: How do you verify fitness for text and image based data involving machine learning as a solution?
    • Studying implications in the modeling behaviour of unsuitable data
    • Explainability versus interpretability: How do you identify and overcome image and text based challenges of unstructured data?
    • Real life examples in banking

    Speakers (1)

    Siddhartha Thimmavajjalla

    Global Executive Director - AI & Machine Learning, Standard Chartered Bank

    Oct 20, 2021
    1:45 pm
    2:30 pm
    Workshops
    Lessons learned: The AI enabler successful case studies from the world’s youngest continent

    Examples from technology, gaming, sports and marketing
    • Key innovations across technology, e-commerce, digital applications and financial payment solutions using AI, blockchain, IOT andcloud

    Speakers (2)

    Claire Matuka

    Co-Founder of AI Centre of Excellence (AICE) & Data Scientist, Ada Labs Africa

    John Kamara

    Director of Machine Learning, Institute of Africa & Co Founder, Ada Labs

    Oct 20, 2021
    1:00 pm
    1:45 pm
    Workshops
    Scalable Ai: Transforming Nestle to be an unbiased cognitive company by 2025

    With over 100 factories equipped with collaborative robots across the world, Nestle operates in over 24 markets. AI in concept plans are history, its now the time to act and scale up AI operations and create that massive impact to add value to the business.
    There isn’t a secret sauce, then what is it? Risk appetite: Scaling with failing Overcoming the talent gap in the cognitive transformation process Working together with different stakeholders

    Speakers (1)

    Carolina Pinart

    Global Product Director for New Generation Technologies, Nestle

    Oct 20, 2021
    12:15 pm
    1:00 pm
    Workshops
    Dubai’s 3D printing strategy: Is AI the key?

    Dubai has set an ambitious plan to have 25% of its buildings constructed using 3D printing technology by 2030 Implementing generative design algorithms using ML to factor in design constraints can be an effective way to optimise product design. But is it just restricted to design or beyond?
    • How can a simple 3D model of a mold be used infabrication?
    • Additive manufacturing: How can it help in achieving an overall equipment effectiveness? (OEE)

    Speakers (1)

    Dominic Wright

    Co-Founder, Generation 3D

    Oct 20, 2021
    11:30 am
    12:15 pm
    Workshops
    #ArtaboutAI

    Art is an artistic attempt to make artificial intelligence more accessible for an informed civic debate through a medium that transcends language and culture. How can we move towards computational creativity?
    • Developing art as a transformative learning experience
    • Aesthetics: Algorithms with rules or human thinking without boundaries?

    Speakers (1)

    Dr. Lydia Kostopoulos

    Strategy & Innovation Advisor, U.S. Special Operations Command (USSOCOM)

    Oct 20, 2021
    10:45 am
    11:30 am
    Workshops
    Developing AI @ scale in companies, governments and non-profits

    Challenges and Solutions for Organizations on the AI journey at various stages

    Speakers (1)

    Sanjeev Kataria

    Ex VP of Ebay's AI team, Technical Advisor to the AI Medicine division of Cedars Sinai & Chief Technology Officer, InVision

    Oct 20, 2021
    10:00 am
    10:45 am
    Workshops
    Controlling machines with your mind: Replacing hardware silently

    The quest to create a fusion between the mind and machine dates back to several decades. We are now progressing at a stage where machine learning algorithms convert brain waves into digital signals and control machines. How can we translate brain cell activity and emotive intelligence into data?
    • Unveiling Cerebian’s functional prototype for the first time and discussion endless applications and use cases
    • Enabling Silent Communication brain-to-text and googling questions silently, literally like playing a game like Tetris with your intentions

    Speakers (1)

    Kareem Ayyad

    CEO, Cerebian

    Oct 18, 2021
    4:40 pm
    5:10 pm
    Data Economy
    The power of recommender systems: Pacing to a data-driven economic reasoning or an ethical nightmare?

    AI-powered systems analyze consumers’ activity, browsing data, and create product recommendations tailored to individual preferences. With companies competing to widen the range of products and services presented using recommender systems, the ethical risk of influencing or shaping preferences remains the tallest challenge in the New World Order being shaped up by AI. Is this a filter bubble or an echo chamber?
    • How can regulators, companies and consumers not compromise freedom of choices and yet offer the benefits?
    • How do we all agree on an ethical framework?

    Speakers (5)

    Dr. Ganapathi Pulipaka

    AI Influencer, Chief data scientist and a SAP technical lead , Accenture

    Dina Mohammad Laity

    Director of Data Science, Talabat

    Jennifer Belissent

    Principal Data Strategist, Snowflake

    Nuno Amral de Frietas

    Director of Strategy & Analytics, Kitch

    William Thompson

    President , Forbes Inisght

    Oct 18, 2021
    3:30 pm
    3:50 pm
    Data Economy
    Fireside chat: Making nations data-centric

    How to build a successful community?
    • How communities help in building a strong AI talent pool in the nation?
    • What are the key skills needed in the next 5,10 and 15 years in the digital economy space?

    Speakers (2)

    Koo Ping Shung

    President, AI Professionals Association

    Rashid Hazari

    Chief Strategist - Department of Economic Development Dubai, Government of Dubai

    Oct 18, 2021
    3:10 pm
    3:30 pm
    Data Economy
    The day big data died

    Speakers (1)

    Dr. Jennifer Prendki

    Founder & CEO, Alectio

    Oct 18, 2021
    2:50 pm
    3:10 pm
    Data Economy
    How ocean advances AI, research and the data economy

    As members of GAIA-X, an association for developing unified standards for a European data sharing infrastructure and Catena-X, along with Bosch, BMW, Volkswagen et al., designing open, scalable standards based on Gaia-X for information and data exchange across the automotive value chain.
    • How do you convert data into an asset class that can be freely owned and traded?
    • Compute-to-data: How do you manage private data exposure and trust?

    Speakers (1)

    Bruce Pon

    Co Founder & Board Member, Ocean Protocol

    Oct 18, 2021
    2:30 pm
    2:50 pm
    Data Economy
    Estonian case study: Proactive use of machine learning and data analytics with cross sector applications

    Developing machine learning capabilities in silos isn’t going to solve key challenges of future societies. Analyzing datasets on diverse topics such as scientific collaborations, police checkpoints, transportation patterns, energy consumption rates, AI ethics, human-bot interactions, and algorithmic privacy and then using them for cross functional applications will drive agility.
    • Can you overcome this fear across the organisation?
    • Addressing aspects of developing a data culture
    • Educating key stakeholders and empowering an entire population to fit in future societies

    Speakers (1)

    Ott Velsberg

    Government Chief Data Officer, Estonian Ministry of Economic Affairs & Communications

    Oct 18, 2021
    2:00 pm
    2:30 pm
    Data Economy
    Panel discussion: Tackling AI bias: How is data interpreted across departments?

    Prejudged assumptions made while designing ML algorithm can cause havoc in the human society and businesses. 180 human biases have been defined and identified by psychologists that could potentially be a cognitive bias for a tsunami of incremental disagreements. How can you minimize bias or not eradicate it completely?
    • Framing bias: Is this the source of all?
    • Selection bias in hiring: Are thresholds aligned humanely?
    • Bias in procurement: Do business objectives play a role?
    • Bias in awarding contracts: How can nepotism be avoided?
    • Bias in financial payments: Transparency and accountability factors

    Speakers (2)

    Andrea Gallego

    Managing Director and Partner, Boston Consulting Group United States

    Minesh Tanna

    Global AI Lead and Solicitor Advocate, Simmons & Simmons and Chair of Society for Computers and Law (SCL) AI Group

    Oct 18, 2021
    12:20 pm
    12:40 pm
    Data Economy
    Use of data analytics with cross sector applications

    • Developing a data culture
    • Educating key stakeholders
    • Empowering an entire population to fit in future societies

    Speakers (1)

    Tala Hammash

    Director of Admissions & Enrollment, New York University, Abu Dhabi

    Oct 18, 2021
    12:00 am
    12:20 am
    Data Economy
    The evolution of the AI & data scientist job

    The data scientist job was once labeled as the best job of the 21th century by Harvard Business Review. How this job started, how it evolved, is it still the best job of the 21th century and what is the future of AI jobs?

    Speakers (1)

    Wafae Bakkali

    Senior AI & Data Scientist, Groupe Credit Agricole

    Oct 17, 2021
    4:00 pm
    5:00 pm
    Data Economy
    Full blockchain stack application development for open data economy

    Enabling the safe and secure sharing of data and services to fuel the advancement of AI development. Using advanced blockchain technology and an innovative tokenized ecosystem, how can you safely connect data providers and data consumers to unlock data and value-added data services?

    Speakers (1)

    Alex Coseru

    VP of Engineering, Ocean Protocol Germany

    Oct 17, 2021
    1:00 pm
    2:00 pm
    Data Economy
    Data prep ops: The missing link of the MLOPS puzzle

    Addressing a highly dysfunctional ML lifecycle: Data collection andpreparation Active learning, human-in-the-loop ML and strategic data collection

    Speakers (1)

    Dr. Jennifer Prendki

    Founder & CEO, Alectio

    Oct 17, 2021
    12:00 pm
    1:00 pm
    Data Economy
    The future is Kubernetes-native

    We’ve heard about Cloud and Cloud-Native in the past years, but don’t be mistaken: the future is Kubernetes-Native. Kubernetes is an opensource platform that runs everywhere, and ensuring that applications are Kubernetes-Native gives developers superpowers to do even more! Join us in this session to learn how Kubernetes allows you to reuse your super skills no matter where you deploy. And witness how technologies like Service Mesh, Serverless, Java, Quarkus, and more help you solve today’s challenging problems in monolithic and microservices architectures.

    Speakers (2)

    Alex Soto Bueno

    Director of Developer Experience, Red Hat

    Sebastian Blanc

    Director of Developer Experience , Red Hat

    Oct 18, 2021
    3:35 pm
    3:55 pm
    Healthcare
    Value-based profit: What can AI learn from biology?

    What’s common in the shapes of Japanese bullet train “Shinkansen” and antibacterial surfaces? The bullet train is said to have been inspired by a kingfisher’s beak and the surfaces from the wings of a cicada insect and skin of a gecko. Similar innovations are driving development of unmanned systems – under-sea drones, aerial drones, robotized land armoured vehicles, spatial devices, the list is endless. One of the objectives of AI being deployed across organisations is value-based profit. Why is this inspiration necessary for the betterment of organizational profits, decision making and interactions?
    • The journey of evolution from biology to technology: An under-exploited field in AI whichwill help firms achieve a competitive advantage
    • Data curation and data sets for biomimicry: How can we interpret this?
    • AI-enabled biomimetic technology: An effective knowledge transfer between engineering andbiology

    Speakers (1)

    Ayesha Al Hosani

    Team Leader - Business Solutions, Abu Dhabi Investment Council (Mubadala Investment Company)

    Oct 18, 2021
    3:05 pm
    3:35 pm
    Healthcare
    Taking telemedicine beyond the pandemic Have we reached the tipping point in Digital Health: What are the hurdles that we face?

    Studies from Fortune Business Insights predict the telehealth market will grow beyond $185 billion by 2026. But with “consumerization of healthcare” there has been a hunger for innovation not only in treatments, but also for integrated care paths, patient management, data portability, security and privacy and much more, can telemedicine keep up?

  • Are we neglecting consumer facing technology? What about patient doctor relationship?
  • Virtual & Augmented Reality, The Internet of Medical Things (IoMT), Wearables, Apps & AI: what to expect and why it will still matter. Sharing practical use cases
  • Speakers (1)

    Alejandro Serrano Saunders

    Health & Wellbeing Fellow for Google for Startups, Co Founder & Chief Scientific Officer, uMore

    Oct 18, 2021
    2:45 pm
    3:10 pm
    Healthcare
    How can Life Sciences companies engage the Health-tech ecosystem and further knowledgeexchange?

    We live in an age of uncertainty and fast technological acceleration. The BIOME brings together Novartis’ deep scientific experience with the expertise of the tech ecosystem to develop and scale digital solutions that improve and extend people’s lives. The BIOME allows internal and external teams to co-develop digital solutions alongside specific therapeutic offerings, research activities, and business processes within Novartis. Launched in 2020 striving to test and learn fast, the Novartis BIOME UK is located in the heart of London, focusing on scaling innovative solutions for chronic and long-term disease management. We will be sharing case studies how the BIOME works with the wider health systems and across industries, helping to democratise healthcare.

    Speakers (1)

    Konrad Dobschuetz

    Head of Customer Solutions, (Digital) Health Innovation and BIOME Lead UK, Novartis

    Oct 18, 2021
    1:00 pm
    1:20 pm
    Healthcare
    Personalizing Health Tech: Using Machine Learning for Personalizing Health Tech

    Digital heath tools play a massive role in telemedicine, specially while matching the specific requirements with the patient needs. The system right from the IVR to the contact center agent, from AI chatbots to non-medical advice while communicating with patients has been improved massively due to the deployment of smart applications
    • Can we leverage ML for clinical decision support and transparency with patients?
    • Integrating an AI enabled app to categorize patients and their personal requirements Patient health monitoring with analytical data

    Speakers (1)

    Dr. Shameer Khader

    Senior Director of AI, Astra Zeneca

    Oct 18, 2021
    12:25 am
    1:00 pm
    Healthcare
    From the Tech heads who call the shots: A 10-point action agenda

    Consumerization of healthcare has enabled patients to be fully involved in their healthcare decisions, What innovations are being deployed to drive the healthcare experience?

  • Getting tech adoption right: How technology-driven transformation will make health care more convenient, accessible, and affordable
  • Improving care experiences will require better collaboration between all relevant parties in the ecosystem – From pharma and medical equipment manufacturers, healthcare & insurance providers to tech solution providers
  • Speakers (1)

    Sherif Beshara

    Group CEO, Mohamed and Obaid Al Mulla Group of Cos, American Hospital

    Oct 17, 2021
    3:40 pm
    4:00 pm
    Energy & Utilities
    The Future of AI : How to better save energy in Commercial Buildings

    In the built environment, HVAC systems are a great place to start as they account for approximately 51% of total energy usage in commercial buildings.
    • AI for energy efficiency: Data centres, malls, cinemas and offices
    • Replacing legacy HVAC systems with AI empowered cooling

    Speakers (1)

    Jalal Zaitouni

    Regional Director, Aljoodi Technologies

    Oct 17, 2021
    2:10 pm
    2:30 pm
    Energy & Utilities
    Leveraging AI for Effective Energy Management and Diversification

    The world is in a race against its carbon budget. With the focus by governments on diversifying economies in the GCC region, AI is the most effective tool which can help realize this transition. With the upcoming FIFA World Cup in 2022, Qatar is developing an exceptional and effective management strategy to boost energy savings and help it sustain beyond 2022. How is Qatar pursuing energy savings and planning to diversify?
    • AI framework: The planning and execution
    • AI for real-time decisions

    Speakers (1)

    Antonio Sanfilippo

    Chief Scientist & Program Director, Qatar Foundation

    Oct 17, 2021
    4:00 pm
    4:30 pm
    Energy & Utilities
    The Action Agenda for the World’s Energy Leaders: The Road to Revenue, Returns & Green Recovery through technology

    With AI transforming big data into strategic business outcomes and supporting predictive analysis, big data analytics supporting reduction in energy consumption and improving energy efficiency, and the convergence of AI & loT accelerating industrial digital transformation, undoubtedly, enabling digital in energy matters the most But
    • What is the #1 challenge organizations face in tech adoption?
    • How do we calculate- value/ROI out of our digital investments?

    Speakers (1)

    Abed Benaichouche

    Aeronautics Engineer, Inventor and Pilot

    Oct 18, 2021
    3:20 pm
    3:50 pm
    Digital Cities x AI
    Panel discussion: AI for peace and prosperity of digital cities: Are multiple AI frameworks our biggest challenge ahead?

    In the quest for AI superiority, nations are going to ever-greater lengths to compete with each other. The countries in the lead are each designing and following their own AI frameworks including the US, EU, and China. This session discusses how to achieve transparency and set common goals that ensure healthy competition and industrial development that benefits all instead of destructive protectionism causing geopolitical rifts. What should be the common points of agreement that could be enforced ?
    • AI ethics: Can we define it with diversity and inclusivity being at the core?
    • Digital co-existence: Sooner or later, a wishful reality that needs to be addressed at the design stage

    Speakers (5)

    Elena Sinel

    Founder, Teens in AI

    Dr. Norberto Andrade

    Member of the OECD Network of Experts on AI, Facebook

    Ana Chubinidze

    Social Scientist & Founder , AI Governance International

    Jennifer Belissent

    Principal Data Strategist, Snowflake

    Ahmed Al Hujairy

    Senior Board Advisor, Bahrain Technologies Companies Society

    Oct 18, 2021
    3:00 pm
    3:20 pm
    Digital Cities x AI
    Empower 2.8 billion frontline workers: Optimise efficiency potentials using AR and IoT

    Around 2.8 billion frontline workers make up the biggest portion of today’s workforce. For organizations it is crucial to equip the “face” and “heart” of their success best in order to achieve highest levels of efficiency. How can we optimize processes along the entire value chain by focusing on the human factor?
    • Understand how augmented reality can secure productivity increases of up to 16%
    • Determine how IOT guarantees business resilience through remote control and management

    Speakers (1)

    Dr. Hendrick Witt

    Chief Product Officer , TeamViewer

    Oct 18, 2021
    2:00 pm
    2:40 pm
    Digital Cities x AI
    Unveiling the era of innovation for digital economies to thrive

    Discussing digital eco-system and regulatory trust
    • Demonstrating AI innovations with digital resilience
    • Public-private partnerships: How are DIFC and Mastercard are creating that benchmark for the global community?

    Speakers (2)

    Ajay Bhalla

    President Cyber & Intelligence Solutions, Mastercard

    Arif Amiri

    CEO, Dubai International Financial Centre Authority

    Oct 18, 2021
    12:30 pm
    12:50 pm
    Digital Cities x AI
    AI for good: Only when its scalable

    How do we scale AI to its full potential to enrich the lives of everyone on earth?

    • AI software accelerator: Case study examples from governments, healthcare, smart cities and retail

    Speakers (1)

    Wei Li

    VP and GM of Machine Learning Performance, Intel

    Oct 18, 2021
    11:20 am
    11:40 am
    Digital Cities x AI
    Serbian case study: Proactive AI and not provocative AI: Bypassing governance inefficiencies

    The world can achieve a massive improvement especially with millions across the world struggling with poverty, food requirements, homelessness and economic disparity.
    Would automating governance empower citizens to bypass red tape and bureaucracy? Can personalized AI representatives participate directly in decision making and public services?

    Speakers (1)

    Marta A. Tomovska

    Director for Public Administration Reform and eGovernment, Office of the Prime Minister of Serbia

    Oct 18, 2021
    11:20 am
    11:40 am
    Data Economy
    AI is human centered
  • Creating a human-centered framework to operationalize AI at scale
  • How to use this framework to address the most urgent challenges businesses face today around regulations, trust and AI Ethics
  • Speakers (1)

    Dr. Seth Dobrin

    Global Chief AI Officer, IBM Data & AI

    Oct 17, 2021
    4:10 pm
    4:55 pm
    Digital Cities x AI
    FIRESIDE PROVOCATIVE TALK AI singularity: Are we creating human race’s greatest and last accomplishment?

    For centuries the fight between ethics and singularity concepts have plagued human evolution. Is it an inappropriate comparison of advanced AI to average human intelligence? Or should it be against the collective intelligence of the global community of human minds brought together?
    What is AI’s role in personal privacy versus public security? With eyeglasses and headphones becoming obsolete in future due to AI induced implants, what impact will it have on individual intelligence? As humans, are we prepared for a robots’ rightsmovement?

    Speakers (3)

    Daniela Rus

    Director of Computer Science & Artificial Intelligence Laboratory, MIT

    Dr. Seth Dobrin

    Global Chief AI Officer, IBM Data & AI

    Yuan (Alan) Qi

    Vice President & Chief AI Scientist & Chief Data Officer; Head of Financial Intelligence , DAMO Academy, Ant Group

    Oct 17, 2021
    3:30 pm
    3:50 pm
    Digital Cities x AI
    Edge transforming to cloud: Business outcomes at the edge

    Intelligent transformation is the process of deriving better business and societal outcomes by leveraging smart devices, big data, artificial intelligence, and cloud technologies. It takes place where devices and data center infrastructure work together to create end to end solutions. What is driving the transformation from the Edge to the Cloud?

    Oct 17, 2021
    2:50 pm
    3:10 pm
    Digital Cities x AI
    Evolution of smart cities into cognitive cities of the future (topic TBC)
    • Digital twinning: The fastest city to create, the faster the rate of digital transformation
    • 8 examples from across the world of the 8 forces that will make smart cities more cognitive

    Speakers (1)

    Safder Nazir

    Regional VP – Digital Industries Strategy, Huawei

    Oct 17, 2021
    1:50 pm
    2:10 pm
    Digital Cities x AI
    Keynote: Moving towards a 21st century government workforce using AI

    An AI enabled government workforce that leverages the right mix of new and emerging technologies to enable the culture, capability, and capacity to deliver real value for the people.

    Speakers (1)

    Thomas Debass

    MD & Chief Partnerships Officer, U.S. Department of State

    Oct 17, 2021
    3:10 pm
    3:40 pm
    Energy & Utilities
    Looking at the Brighter Picture with Smart Everything in Energy

    95% of energy executives believe digital transformation is a top strategic priority (Deloitte), with digitalization in the energy industry anticipated to be a $64 Billion market by 2025

    Have we begun the transformation journey by –

    • Powering up investments in advanced and intelligent technologies EAAS (Energy as a service), IOE (Internet of Energy), Big Data analytics, Digital Twins and Block Chain, What’s next?

    Speakers (3)

    Ogutu Okudo

    Country Manager, SpringRock Group

    Shacky Timburwa

    Chief Executive Officer, Energy Plus Group

    Charlotte Savage

    Founder, HaiLA Technologies

    Oct 17, 2021
    1:00 pm
    1:20 pm
    Energy & Utilities
    Putting the Planet & its People First: Riding the innovation wave in Clean Energy Transitions

    Global investment in energy is set to rebound by nearly 10% in 2021 to USD 1.9 trillion, reversing most of last year’s drop caused by the pandemic. Investments on clean energy transitions will need to triple by 2030 (Based on our new Net Zero Roadmap), to meet climate goals and much greater resources have to be mobilized to clean energy technologies (IEA)

    This session will explore :

    • The knowns and unknowns of the energy transition, discuss the critical role of the energy sector in defining the pace transition, highlight ways in which governments, businesses and societies can come together to put the world on track to reach net-zero emissions by 2050
    • How interconnected digital technologies can make energy systems more intelligent and sustainable and how can solutions like blockchain technology, AI and IoT support a consumer & planet centric energy transition?
    Oct 20, 2021
    3:30 pm
    4:00 pm
    Data Economy
    Leverage Python in the healthcare sector with AI & blockchain

    Surgeons perform surgeries and save lives. How does a developer do that today? Today, Programming is not just limited to the scope of computers, but impacts human lives in several ways. From the food we eat to the medicines we buy. We enjoy the luxury of data accessibility with Technology. Did you know there are 300 Open Source Projects in Health care? And Python Developers can contribute to making a huge impact on human lives. The single line of code may enable the right awareness or the right organ match or connect the right dots at the right time or give someone a new life.

    • Leverage Python to accelerate connectivity between Clinical Trials & Patient Profiles
    • Learn how scattered, fragmented data transforms to life saving intel with Machine Learning Methods in Python
    • Understand about how python plays an important role in the technology stack where confidential information is concerned from micro to macro
    • Visualize the architecture for Blockchains and understand the encryption methods for it
    Oct 20, 2021
    2:30 pm
    3:00 pm
    Data Economy
    Modern Python through FastAPI and friends

    Explore some of the great features from modern Python and how to use them with FastAPI and friends. We will see how to make code that is less error-prone, simpler, more efficient, and have a great developer experience, all at the same time. And all this while including best practices by default. We will see a bit about type annotations (type hints), async/await, and an overview of FastAPI, Typer, and others. This talk doesn’t expect any technical background, just some basic knowledge of Python.

    Oct 20, 2021
    12:30 pm
    1:00 pm
    Data Economy
    Space Science with Python & Natural Language Processing

    Python is an amazing language for data science and machine learning and has a lot of great community driven Open Source libraries and projects. How can we use Python to explore and analyse the wonders and mysteries of Space?

    This session introduces you to the world of Python. But the goal is not to learn Python, the goal is to understand how Python plays a role in the innovative solutions that NASA creates. Through the lens of space discovery, this session could ignite a passion to persistently learn, discover, and create so that you too can one day help us all understand a little more about the world beyond our Earth.

    Oct 19, 2021
    4:30 pm
    5:00 pm
    Data Economy
    Speed Networking

    Meet She Loves Data’s representatives for volunteering and partnership opportunities

    Speakers (2)

    Begum Saygecitli

    Middle East Chapter Co-Lead, She Loves Data

    Komal Kaundal

    Middle East Chapter Co-Lead, She Loves Data

    Oct 19, 2021
    4:00 pm
    4:30 pm
    Data Economy
    SLD Focus Pillar: The Skills and Competence Ga; Hiring Trends for Tech Talent: the Skills We Need to Build Up

    With the pandemic hastening digitalisation, the talent and skills gap has become pronounced. The panel will provide perspectives from employers, recruiters and talent on: what tech skills are needed versus which ones are available. What can be done to ensure a continuous supply of tech or tech-savvy talent? With technology changing faster than educational institutions can churn out graduates, is there a need to disrupt the way we educate and upskill for tech?

    Speakers (3)

    Althea Davis

    Managing Partner and CDO, Turn Key Technologies

    Shradha Dhupar

    Talent Strategy and Learning Lead, Accenture

    Begum Saygecitli

    Middle East Chapter Co-Lead, She Loves Data

    Oct 19, 2021
    3:15 pm
    3:30 pm
    Data Economy
    Speed Networking

    This is an opportunity for the audience to mingle. Attendees will be encouraged to share their diversity experience

    Speakers (1)

    Komal Kaundal

    Middle East Chapter Co-Lead, She Loves Data

    Oct 19, 2021
    2:30 pm
    3:15 pm
    Data Economy
    SLD Focus Pillar: The Leadership Gap Tech’s Leadership Gap: Creating the Pipeline for Women in Tech

    Across tech companies, only 22% of leaders are women. This panel will explore the barriers to the leadership pipeline, like the degree gap and the workplace culture gap, as well as possible solutions for addressing them.

    Speakers (3)

    Rola Abu Maneh

    CEO, Standard Chartered Bank

    Raja Al Mazrouei

    Executive Vice President, DIFC FinTech Hive

    Emma Johnson

    Director – Responsible AI, Standard Chartered Bank

    Oct 19, 2021
    2:00 pm
    2:30 pm
    Data Economy
    She Loves Data – Champions for Diversity and Data Literacy

    She Loves Data co-founder Jana Marle Zizkova will officially welcome the conference participants and talk about: She Loves Data’s mission, Programs and Impact in the last 5 years, and its ambitions for the coming years, including for the re-launched Middle East Chapter.

    Speakers (2)

    Jana Marle Zizkova

    Co-Founder and CEO, Meiro CDP; Co-Founder and Managing Director, She Loves Data

    Pavel Bulowski

    Co-Founder and CMO, Meiro CDP; Co-Founder, She Loves Data

    Oct 19, 2021
    1:00 pm
    1:45 pm
    Data Economy
    Launch press conference: She Loves Data

    Sponsored by DWTC the press conference will officially kick-off the launch of She Loves Data in the Middle East

    Speakers (3)

    Pavel Bulowski

    Co-Founder and CMO, Meiro CDP; Co-Founder, She Loves Data

    Begum Saygecitli

    Middle East Chapter Co-Lead, She Loves Data

    Komal Kaundal

    Middle East Chapter Co-Lead, She Loves Data

    Oct 18, 2021
    3:10 pm
    3:20 pm
    Data Economy
    Low or no code: How Great Cities Will Reimagine the Work Experience

    As the UAE lays out its developmental roadmap for its next 50 years, investing heavily into the technology industry, it is creating a nation of Experience Builders. But what additional tools beyond low / no code will these architects need to design the future of the UAE? Where are the opportunities to reimagine today’s citizen experience, and how will new AI-powered experience platforms unleash the untapped creativity of this new class of Experience Builders?

    Oct 17, 2021
    3:00 pm
    4:00 pm
    Data Economy
    Scaling developer architecture
    • How can you accelerate your applications with AI and ML to eliminate development roadblocks
    • How do you build an AI-powered enterprise?
    Oct 17, 2021
    2:00 pm
    3:00 pm
    Digital Cities x AI
    Developer productivity and database development

    How can developers use simple API-driven access and model-specific languages with strong SQL capabilities?
    Deploying data-driven Apps with low code

    Oct 18, 2021
    12:00 pm
    12:30 pm
    Digital Cities x AI
    Panel discussion: Overcoming hurdles to transform into cognitive cities

    Governance framework: Are open protocols the way forward?

    • Best combination: Cloud, digital twins, ML services and localized data centres
    • Inclusivity and diversity: Are AI algorithms tested and validated?
    • Costs: Balancing vision with actual reality?
    Oct 18, 2021
    11:00 am
    11:20 am
    Digital Cities x AI
    The Luxembourg case study: Making the entire nation a digital test-bed

    Introducing the digital twin of an entire nation
    Designing and managing a federation of interoperable digital twins
    Semantic harmonization of data and hybrid models with a robust governance structure
    Scaling up with cross sector applications of health, energy, telecom, mobility, land use etc

    Oct 17, 2021
    3:50 pm
    4:10 pm
    Digital Cities x AI
    Overcoming bias in AI: A step towards building truly inclusive communities

    Around the world we continue to see the negative effects of the digital divide and its disproportionate impact and exponential exacerbation in communities around the world. As countries continue to harness the potential of adopting digital technologies to digitize services, secure infrastructure and ensure widespread internet connectivity, the moral imperative for ensuring equity of access has never been more timely. This includes solving for nuances such as the elimination of biases in machine learning and AI models. The conversation around equity has evolved beyond simply those in rural or underserved areas and now encompasses disparities in gender and ethnicity. How can business and technology leaders collaborate and co-innovate alongside government and academia to help build cities that are sustainable and inclusive? It starts with baking equity and inclusion into our AI models – from inception, to development, to deployment.

    Speakers (1)

    Dr. Guy Diedrich

    Vice President & Global Innovation Officer, Cisco

    Oct 17, 2021
    3:10 pm
    3:40 pm
    Digital Cities x AI
    Looking at the Brighter Picture with Smart Everything in Energy

    95% of energy executives believe digital transformation is a top strategic priority (Deloitte), with digitalization in the energy industry anticipated to be a $64 Billion market by 2025
    Have we begun the transformation journey by –
    Powering up investments in advanced and intelligent technologies EAAS (Energy as a service), IOE (Internet of Energy), Big Data analytics, Digital Twins and Block Chain, What’s next?
    95% of energy executives believe digital transformation is a top strategic priority (Deloitte), with digitalization in the energy industry anticipated to be a $64 Billion market by 2025
    Have we begun the transformation journey by –

    • Powering up investments in advanced and intelligent technologies EAAS (Energy as a service), IOE (Internet of Energy), Big Data analytics, Digital Twins and Block Chain, What’s next?

    Speakers (3)

    Charlotte Savage

    Founder, HaiLA Technologies

    Ogutu Okudo

    Country Manager, SpringRock Group

    Shacky Timburwa

    Chief Executive Officer, Energy Plus Group

    Oct 17, 2021
    1:50 pm
    2:10 pm
    Energy & Utilities
    Electricity 4.0: Promoting Sustainability and Efficiency Through Smart Grid Technology
    • Why is smart grid the biggest change to energy in the past three decades
    • How smart grid tech will integrate new and old energy sources, and transform the energy space.
    • The role that smart grids play in promoting new concepts such as electric vehicles, building microgrids and “prosumers”

    Speakers (1)

    Amel Chadli

    Vice President Strategy & Digital Energy for Middle East & Africa, Schneider Electric

    Oct 17, 2021
    1:20 pm
    1:50 pm
    Energy & Utilities
    Digital Twining is Winning!

    Creating business value with digital twinning

    With such a high level of volatility across the oil and gas industry, including rapid fluctuating prices, decision making can be challenging across engineering, operations and the maintenance functions.

    How can we use virtual simulations to build scenario modeling capabilities?

    • Creation of an aggregated data hub across corporate and plant environments
    • Partial shutdowns, production optimization, asset integrity and reliability models

    Speakers (2)

    Khaled Al Blooshi

    VP Digital Projects & Innovation, ADNOC

    Nasri Nasserddine

    Regional Director, Government, Energy & Utilities, Software AG

    Oct 19, 2021
    3:00 pm
    5:00 pm
    Workshops
    DeFi by the numbers

    Exploring the world of DeFi and all major areas like yield farming and NFTs with a statistical approach. You will understand how to how DeFi protocols work, set it up for yield farming, and learn about the differenting features behind new protocols.

    Speakers (1)

    Joel Dietz

    Connection Science Fellow, MIT Connection Science

    Oct 18, 2021
    3:00 pm
    5:00 pm
    Workshops
    Bitcoin adoption and investment strategies

    In today’s market, hope, luck and long-term valuation models are not an effective strategy for active traders. If you are not a believer in buy and hold, you need to master the skills of other professional traders so that you can compete in this high stakes game.

    This 60-minute session gives an overview of the techniques with continuous reference to real and recent examples that demonstrate the advantages of Technical Analysis. The examples will range across all market types from Bitcoin, Stocks, Indices, Commodities (ex: Gold, Oil) and FX. Technical Analysis is very misunderstood. Unless you have significant capital and manpower, like a hedge fund, the at-home trader will never be able to out-compete the professional on research. Many people think that what they read in the news or watch on financial media is fundamental research, but it is not. Sure, you can take your chance at

    trading with the news cycle but it usually leads to buying high and selling low. The traps of the beginner trader are real and Technical Analysis rules, sound Risk & Leverage Management and knowing when to

    Enter, Exit and set the right Stop-Loss are critical.

    Speakers (1)

    Tone Vays

    Analyst, Derivates Trader and YouTube Host with 100K Subscribers

    Oct 17, 2021
    1:30 pm
    2:30 pm
    Workshops
    How to mitigate financial statement fraud risk in the age of COVID-19

    The pandemic turned a medical emergency into a global macroeconomic crisis, causing market volatility and markets to suffer losses unseen since the 2008 financial crisis. Meanwhile we’re witnessing an increase of financial statement fraud. Economic booms help fraudsters paper over cracks in their accounts, from fictitious investment returns to exaggerated sales. Slowdowns rip the covering off leaving financial institutions and other stakeholders to suffer the consequences.

    The most recent case by Luckin Coffee, NMC Health and Wirecard, where they disclosed a €1.9bn hole in its accounts will not be the last cases we’ll see. Now more than before, the role of technology in detecting and preventing fraud is crucial. In a session with Confirmation, part of Thomson Reuters, Anders Jensen, Managing Director MENA will explore:

    The new opportunities for financial statement fraud brought by the pandemic

    The risks of traditional communication processes and working with legacy systems and processes

    The benefits of financial institutions innovating in this area and the role of technology in detecting and preventing financial crime

    Partnering with third parties to mitigate risk and accelerate growth

    Speakers (1)

    Anders Jensen

    Managing Director (MENA), Confirmation (part of Thomson Reuters)

    Oct 18, 2021
    5:15 pm
    5:35 pm
    Startups
    Entering the Unknown: Entrepreneurship Saving Live Entertainment in the Post-Covid Era

    This panel discusses technological disruption and opportunities for entrepreneurship in the creative economies from Concerts, Sports to Streaming. How is live music and sports entertainment evolving by becoming immersive and interactive to elevate performances beyond what a traditional live show can deliver.

    Speakers (2)

    Ralph Simon

    CEO, Mobilium

    Ty Roberts

    Strategic Advisor, TIDAL & Co-Founder, FanTracks

    Oct 18, 2021
    4:45 pm
    5:15 pm
    Startups
    Setting the Tempo and Marching to the Beat – What can Entrepreneurs learn from Rock’s most prolific Drummer?

    Listed by Rolling Stone Magazine as one of the world’s 100 most influential drummers playing on 300 million (physical) records with Celine Dion, Smashing Pumpkins, Alanis Morrisette, Elton John, Slash, Rod Stewart and the Rolling Stones, among many others. Known as the Hardest Hitting Man in Show Business, Kenny has created some of the most iconic drum parts in rock history, including Bon Jovi’s ‘Blaze of Glory’, Meat Loaf’s ‘I’d do Anything for Love’ and John Mellencamp’s “Jack and Diane”. Kenny’s presentation covers the themes in his autobiography, living life by your purpose’, the importance of teamwork skills, innovation, creativity, hard work, self-discipline, perseverance to ultimately staying relevant in your career and life by striving to always be better.

    Speakers (1)

    Kenny Aronoff

    Legendary Drummer

    Oct 18, 2021
    4:15 pm
    5:30 pm
    Startups
    Unleashing the Synergies of Growth and Disruption

    As an entrepreneur or investor, are you placing “disruption” as your goal? Operating on the belief that if you just develop the right innovation, you will disrupt markets forever and drive the kind of growth worthy of notoriety? Unfortunately, disruption does not create growth; growth creates disruption. This panel is on setting a growth strategy that aligns the entire organisation around the leadership and culture to execute that strategy.

    Speakers (1)

    Konrad Dobschuetz

    Head of Customer Solutions, (Digital) Health Innovation and BIOME Lead UK, Novartis

    Oct 18, 2021
    2:45 pm
    3:30 pm
    Startups
    The region’s most funded-startups’: Challenges of scaling up in MENA

    Making the decision to scale your startup is an exciting process that has the potential to bring you great success. Yet scaling a company isn’t an easy feat. With growth come more challenges. MENA is arguably one of the most difficult parts of the world to grow a business as it’s ecosystem is not as developed as the US, Europe or Asia. Barriers include market size, competition, market access fragmentation, regulatory continuity, and funding. Let’s hear from some of the region’s most-funded startups on the challenges they experienced, and how they overcame them to achieve scape-up status.

    Speakers (4)

    Baher Al Hakim

    CEO, Medicus AI

    Imad Hammad

    Founder & CEO, CarSwitch

    Nouri Al-Enezi

    Co-Founder & Deputy CEO, JustClean

    Sebastian Stefan

    Chief Executive Officer, Load-ME

    Oct 18, 2021
    2:00 pm
    2:45 pm
    Startups
    From Investor to Entrepreneur: What lessons can we learn from a VCpreneur?

    A great entrepreneur doesn’t mean you’ll make a great investor. Can the same be said for the reverse? Investors who turn entrepreneur clearly have some advantages over other founders: a determination to get a bang for every buck spent, clear (long-term) business vision, fiscal discipline, access to the funding network and the best part, learnings from the mistakes made by other entrepreneurs they had funded in the past! So, what insight can this VCpreneur share with other founders to aid their journey to success?

    Speakers (3)

    Hasan Haider

    Managing Partner, PLUS.VC

    Simon Sharp

    Principal, Global Ventures

    Tarek Kabrit

    Founder & CEO, Seez

    Oct 18, 2021
    12:30 pm
    1:00 pm
    Startups
    In conversation with the man who abruptly quit Silicon Valley to devise a plan to reverse climate change

    The former Reddit CEO, and early-stage Director of Engineering at Facebook and PayPal, Yishan Wong, has resurfaced in Hawaii with a plan to reverse climate change, and investors are biting. As a software engineer who spent nearly a decade working for some of the world’s polarizing tech companies, Yishan encompasses a “tech-world mindset” to solving problems and scalability. Having successfully raised $30 million from investors to reforest the planet, this interview will take a look at Yishan’s journey at Facebook, PayPal and Reddit – to realizing his calling as a tech-for-good entrepreneur

    Speakers (1)

    Yishan Wong

    Founder, Terraformation

    Oct 18, 2021
    12:00 pm
    12:30 pm
    Startups
    Data is now the world’s most valuable asset – Protect it

    The world’s most valuable resource is no longer oil, but data i.e. ‘the oil of the digital era’. Brittany Kaiser came out as a whistleblower who testified before the UK Parliament and in private before the Mueller investigation giving evidence of data abuse by Cambridge Analytica influencing the BREXIT referendum and the American election. 35,000 articles a day were written about her story.

    Speakers (1)

    Brittany Kaiser

    Co-Founder, Own Your Data Foundation, VESA, Crypto Artist

    Oct 18, 2021
    11:30 am
    12:00 pm
    Startups
    The state of venture capital in the Middle East – How can we mature to heights of the US and Asia?

    The COVID-19 pandemic had a major impact on the economies of the world. Despite this, while the world, in unison, came to a standstill, we witnessed continued growth and investor confidence as for the first time in history, USD $ 1 billion was invested in MENA-based startups, a 13% increase year over year. Although COVID-19 accelerated digital transformation for the MENA region, there are still a lot of challenges as it remains less developed than our counterparts in the US and Asia. Why is that? What are the challenges? And, what change needs to happen in order to reach the heights of the US and Asia?

    Speakers (3)

    Hasan Haider

    Managing Partner, PLUS.VC

    Shane Shin

    Founding Partner, Shorooq Partners

    Simon Sharp

    Principal, Global Ventures

    Oct 18, 2021
    11:00 am
    11:30 am
    Startups
    Negotiating Beyond the Price

    How do you gain trust ad influence someone? Chris Voss says, ‘just “shut up and listen”. Not “listen for points we can argue against,” but put aside our agenda and listen with an open mind’. Everything in the life of an entrepreneur is a negotiation and this is the one skill that can drive your business and improve our lives by improving our business relationships by creating mutually beneficial win-win situations to get things done. Find out the typical mistakes we make that weakens a bargaining position and how to look at the bigger picture to achieve the best long-term results for all parties involved.

    Speakers (1)

    Chris Voss

    CEO & Author , Black Swan Group

    Oct 17, 2021
    2:30 pm
    3:00 pm
    Startups
    Changing the desert with high-tech solutions

    Listed as Forbes’ Middle East’s top-funded startup in 2020, Pure Harvest continues to make significant headway as one of the startups in MENA’s 10 largest funding rounds of 2021. With a venture market less developed that the US and Asia, what does this mean for entrepreneurs and startups born in the region? Sky will take us on his entrepreneurial journey, key success factors, and his fight for funding.

    Speakers (1)

    Sky Kurtz

    Founder & CEO, Pure Harvest

    Oct 17, 2021
    2:00 pm
    2:30 pm
    Startups
    Engineering a world-class environment for innovation and high-growth firms

    90% of all tech startups fail. If you are an aspiring tech startup founder, or tech entrepreneur, the odds are against you in succeeding. However, to increase your odds of success, you must look for a leading tech startup ecosystem. With startup ecosystems being built across cities across the world, each are experiencing varying levels of success. This session will look to define what makes an effective world-class environment for tech startups and how certain tech hubs around the world are producing industry-leading tech startups and scale-ups at alarming speed.

    Speakers (4)

    Kayla Isabelle

    CEO, Startup Canada

    Nenad Paunovic

    Director, Delivery Unit - Team for IT and Entrepreneurship Office of the Prime Minister, Government of the Republic of Serbia

    Nadimeh Mehra

    Vice President, District 2020 – Transition Unit

    Samantha Evans

    Head of International, Tech Nation

    Oct 17, 2021
    1:05 pm
    2:00 am
    Startups
    From Marvel’s “Iron Man” and Fox’s “Empire” to revolutionizing the tech industry

    He’s earned an Oscar nomination for his 2005 film “Hustle & Flow”, been a superhero in Marvel’s “Iron Man” and starred in the major hit drama “Empire”, but today, he’s packed it all in to enter into the world of scientific discovery. Actor Terrence Howard has revolutionized the technology behind the flight, capability and power of drones as we know them today. In this session, we sit down with Terrence to discuss his views on the power of technology today; what inspired him to focus on science and technology field; his methodology to entering such a competitive field; how his technology is revolutionizing the power of drones as we know them; and what advice he has for entrepreneurs making significant career switches.

    Speakers (1)

    Terrence Howard

    Actor & Singer | Founder, Lynchpin Drone Technology

    Oct 20, 2021
    10:00 am
    11:00 am
    Workshops
    Digital Marketing: How to conduct a digital audit?

    Gaining competitive advantage requires a detailed benchmark of own performance against other market players and profound gap analysis in comparison to the best practice examples. The same scenario applies to the audit of the digital presence (online footprint analysis), which based on scripting codes, is done easily on its premises. Comprehensive software like Google Analytics, AdWords, SEO optimization, social medial management, and listening tools allow for a quite comprehensive understanding of the digital performance of own company. Unfortunately, some businesses underestimate the potential dormant in different types of live analytics and performance trackers and are unaware of the analysis capacity which can be performed on competitors and market leaders completely off cost. Based on digital footprint analysis performed for Amazon in the United Arab Emirates conducted in comparison to local and global market players like Noon.com, eBay, or Alibaba, using software like SEMrush, SimilarWeb, and Brand24 will showcase how to leverage on gathered insights and gain competitive advantage.

    Participating in this workshop will help you to: • Understand how softwares like Google Analytics, SEMrush, SEOptimer or Brand24 are helpful in assessing the digital footprint of your company • Demonstrate the most desired metrics and learn how to “read between the lines” of digital audit to make sound, data driven decisions • Get exposed to the corner stone concepts of buyer persona, customer journey and Aquarioum framework.

    Speakers (1)

    Anna Tarabasz

    Associate Professor of Marketing & Deputy Director of Internships, SP Jain School of Global Management

    Oct 19, 2021
    11:00 am
    12:30 pm
    Workshops
    THE MENTORING GEN Z PROGRAMME

    The Marketing Mania Mentoring Sessions The Marketing Mania conference is a special moment in time for Mentoring Gen Z as we will be launching the programme across the region to help young people across the Middle East. The sessions will run across the two days, each with a range of highly prominent marketers sharing their journey and career advice to a live audience. It’s going to be an open conversation, led by two of the industry’s most acclaimed individuals, Ritchie Mehta and Mark Evans, where the mentors will have the opportunity to share some of their key lessons learnt along their career journey.
    Why was it set up? Against the background of increasing youth unemployment and the changing nature of work, the mentoring programme aims to help young people navigate this reality to have a successful career within the marketing industry. The programme aims to forge connections between young people and those of who have achieved significant prominence across the marketing industry to give young people role models and a vision to aspire towards.
    The Marketing Mania Mentoring Sessions The Marketing Mania conference is a special moment in time for Mentoring Gen Z as we will be launching the programme across the region to help young people across the Middle East. The sessions will run across the two days, each with a range of highly prominent marketers sharing their journey and career advice to a live audience. It’s going to be an open conversation, led by two of the industry’s most acclaimed individuals, Ritchie Mehta and Mark Evans, where the mentors will have the opportunity to share some of their key lessons learnt along their career journey.

    Speakers (3)

    Mark Evans

    Managing Director – Marketing & Digital, Direct Line Group

    Peter DeBenedicts

    Chief Marketing Officer Middle East & Africa, Microsoft

    Trixie LohMirmand

    Executive Vice President, Dubai World Trade Centre

    Oct 17, 2021
    12:00 pm
    1:30 pm
    Workshops
    THE MENTORING GEN Z PROGRAMME

    The Marketing Mania Mentoring Sessions The Marketing Mania conference is a special moment in time for Mentoring Gen Z as we will be launching the programme across the region to help young people across the Middle East. The sessions will run across the two days, each with a range of highly prominent marketers sharing their journey and career advice to a live audience. It’s going to be an open conversation, led by two of the industry’s most acclaimed individuals, Ritchie Mehta and Mark Evans, where the mentors will have the opportunity to share some of their key lessons learnt along their career journey.
    Why was it set up? Against the background of increasing youth unemployment and the changing nature of work, the mentoring programme aims to help young people navigate this reality to have a successful career within the marketing industry. The programme aims to forge connections between young people and those of who have achieved significant prominence across the marketing industry to give young people role models and a vision to aspire towards.
    The Marketing Mania Mentoring Sessions The Marketing Mania conference is a special moment in time for Mentoring Gen Z as we will be launching the programme across the region to help young people across the Middle East. The sessions will run across the two days, each with a range of highly prominent marketers sharing their journey and career advice to a live audience. It’s going to be an open conversation, led by two of the industry’s most acclaimed individuals, Ritchie Mehta and Mark Evans, where the mentors will have the opportunity to share some of their key lessons learnt along their career journey.

    Speakers (4)

    Asmaa Quorrich

    Senior Vice President - Marketing, Jumeirah Group

    Khaled Ismail

    VP Communications - Europe, Central Asia, Middle East & Africa Region, Tetra Pak

    Mike Fairburn

    Chief Marketing Officer & GM, Sony Music Entertainment Middle East

    Ritchie Mehta

    Founder, Learn Et Al & School of Marketing

    Oct 19, 2021
    3:50 pm
    4:10 pm
    MarTech
    Growing into a global brand in 7 years: The Ocean’s story

    • The beginnings: Decentralised data storage to create a global data exchange protocol
    • Community, credibility and scalability: GAIA-X, an association for developing unified standards for a European data sharing infrastructure
    • Creating a team of data scientists, developers, data providers and buyers with open data economy enthusiasts

    Speakers (2)

    Cristina Pon

    Co-Founder, Ocean Protocol

    Monica Botez

    CMO, Ocean Protocol

    Oct 19, 2021
    3:00 pm
    3:30 pm
    MarTech
    Inspirational government marketing to impacting a positive social change

    Several successful government led campaigns like “Snowflakes” and “This is Belonging” (British Armed Forces), “Incredible India” (Indian Ministry of Tourism), “Dami Le Watani” (“My Blood, for my country” – Dubai Health Authority) are considered benchmarks to have created that exceptional positive change in society. How can government departments inspire people?
    • Defining key objectives: Tangibility, sustainability, inclusivity, diversity, awareness, economic activity, feedback-driven etc
    • Society insights using data analytics: Demographics, purchasing power, digital impressions etc

    Speakers (1)

    James Denton-Clark

    Chief Client Officer Karmarama & MD, Accenture

    Oct 19, 2021
    2:00 pm
    3:00 pm
    MarTech
    Government panel: How can public services excel at government marketing and communication?

    Government departments that are able to effectively communicate with citizens to build trust, are proven to improve their standing in the global soft power index, the world’s deciding factor to measure a nation’s influence. How can governments get the messaging right?
    • Audience analytics: Factoring in age, ethnicity, demographics, occupation, financial and travel data
    • Communicate wisely: Leveraging conferences, social media, analytics technology, direct and indirect communication channels, blogs and influencers to the people you serve

    Speakers (5)

    Her Excellency Heba Fatani

    Director General, Ras Al Khaimah Government Media Office RAKGMO

    Jad Hindy

    SVP - Marketing and Communications, Expo 2020

    Jaideep Prabhu

    Professor of Marketing, University of Cambridge

    Thomas Debass

    MD & Chief Partnerships Officer, U.S. Department of State

    Sarah Mohamed

    Director of Operations and Strategy, Quill Communications

    Oct 19, 2021
    12:00 pm
    12:20 pm
    MarTech
    How can SMEs work with low budgets on creating meaningful content? •

    • The roadmap to brand identity and digital presence using video and audio for new and exisiting customers
    • SEO backed attention seeking content that converts new leads and reduces the conversion costs

    Speakers (1)

    Mimi Nicklin

    International bestselling author & an Empathy Advocate, Creative Director (UAE)

    Oct 18, 2021
    4:30 pm
    5:00 pm
    MarTech
    Connecting with the next generation

    • Using digital marketing channels to penetrate skeptical youth culture
    • Leveraging new video, audio and OTT platforms to expand social brand building and commerce capabilities

    Speakers (3)

    Henry Chilcott

    Chief Brand Officer, Formula E

    Katie Traxton

    Non Executive Board Director, European Sponorship Association

    Mariah Idrissi

    Model & Official Ambassador, Formula E

    Oct 18, 2021
    3:40 pm
    4:10 pm
    MarTech
    Fireside chat: How will you have the energy to fuel your future and how can you track it?

    With 2 and 3 pm, the lowest energy point everyday as per medical science, energy matters for marketeers & for leaders in business. It’s a key element creativity, innovation and ultimately making things happen. We live in a 24\7 world and the future isn’t slowing down.
    • Approach and attitude: The direct link between eating healthy, resting well and marketing innovation
    • How can CMOs track the mental health of their teams by using AI and ML?

    Speakers (2)

    Colette Heneghan

    Managing Director, Optimum Living

    Maria de Frietas

    Co-Founder and CEO, uMore

    Oct 18, 2021
    2:40 pm
    3:10 pm
    MarTech
    Real time and data driven: Optimising marketing intelligence

    • Data insights, activation and change management: How to make everything work?
    • Marketing spends: Campaign KPIs with unified view performance

    Speakers (2)

    Martin Alamri

    Head of Sales CEEMEA & Managing Director DACH, Talkwalker

    Mohamed Tarek Fahmy

    Director of Growth and Martech, Careem

    Oct 18, 2021
    12:40 pm
    2:10 pm
    MarTech
    Being Smarter with martech – Lessons from today and predictions for the Future

    • How 2 growing retailers grew business by investing in the right Martech
    • Predictions are for the future – including what we can expect from Google, data/AI, social media, and more

    Speakers (2)

    Anthony Stehn

    VP Digital Marketing, American Eagle

    Pierre D’Arbost

    GM EMEA, American Eagle

    Oct 18, 2021
    11:20 am
    11:40 am
    MarTech
    What makes us one of the world’s best story-tellers?

    • How can you be a master of data?
    • The storytelling vision for GE: Explain, illustrate and bring to life the company’s core goals and long-term strategy

    Speakers (1)

    Tomas Kellner

    Chief Storyteller, GE

    Oct 18, 2021
    11:00 am
    11:20 am
    MarTech
    The musical sound of tech: How do you make brands audio-awesome?

    • A $35 billion screenless eco-system: Sonic sound that redefines digital creative approaches for global brands
    • Insights from best global CMOs of the world: Unilever, Mastercard, Burger King, SAP, Adobe, Mars, Levi Strauss & Co & Mercedes

    Speakers (1)

    Uli Reese

    Author of 101 Great Minds & Global CMO, Amp

    Oct 20, 2021
    4:00 pm
    4:30 pm
    Fintech x Blockchain
    Into the Metaverse: From Digital to Virtual Markets

    VR technologies acting as a sandbox for emerging innovations in blockchain-based smart-contracts and ingame tokens where economic value and status across simulated experiences originate in the concept of an “avatar.” – How will the metaverse impact the economics in the physical realm and vice-versa?

    Speakers (4)

    Damara Ingles

    Creative Director of Fashion Media and Interactive Virtual Experiences.

    Irene-Marie Seelig

    Co-Founder & CEO, AnamXR

    John Lillywhite

    Google Research Associate, Mohammed Bin Rashid School of Government

    Lauren Bissell

    Founder and CEO, Immutable Music

    Oct 20, 2021
    3:30 pm
    4:00 pm
    Fintech x Blockchain
    Fending off cyber security risks and threats at the new cyber frontier

    A natural result of open banking, automation and harmonized legislation across jurisdictions is a greater global interdependence. While offering significant efficiency gains it also poses the threat of introducing new and increased systemic risks from data governance to operations. This session looks at assigning the roles and accountability between government regulators, banks and Fintechs to maintain system integrity and security.

    Speakers (1)

    Anthem Blanchard

    Co-Founder & CEO, HERA Soft

    Oct 20, 2021
    3:00 pm
    3:30 pm
    Fintech x Blockchain
    Discovering the real value of blockchain in the public realm

    The world has finite resources and an overload of information to manage. How can governments employ blockchains to navigate the complexity to make interactions between systems and humans more efficient?

    Speakers (4)

    Abdulla Mohammed Al Ashram

    Group CEO, Emirates Post Group

    David Magård

    Advisor, Ministry of Infrastructure, Division for Digital Development, Swedish Ministry of Infrastructure

    Hamad Al Mutairi

    Director of the Archives , National Archives of the UAE

    John Lillywhite

    Google Research Associate, Mohammed Bin Rashid School of Government

    Oct 20, 2021
    2:30 pm
    3:00 pm
    Fintech x Blockchain
    Blockchain and AI in the realm of archives and records

    Government entities worldwide produce massive amounts of records every day to support functions and document transactions. As a result of this mass production of records, challenges concerning the management of records arise, especially when it comes to digital records. The introduction of blockchain and AI technologies to records management and archival processes, will indeed enhance management capabilities across the government sector in UAE.

    Speakers (1)

    Hamad Al Mutairi

    Director of the Archives , National Archives of the UAE

    Oct 20, 2021
    2:00 pm
    2:30 pm
    Fintech x Blockchain
    Critical components of a global crypto capital

    Speakers (4)

    Anna Tutova

    CEO, Coinstelegram

    H.E. Gabriel Abed

    Aeronautics Engineer, Inventor and Pilot

    Nuno Amral de Frietas

    Director of Strategy & Analytics, Kitch

    Sheraz Ahmed

    Head of Business Development, Crypto Valley Association

    Oct 20, 2021
    12:10 pm
    12:40 pm
    Fintech x Blockchain
    Blockchain green initiative

    Developing the world’s first zero-carbon footprint blockchain with the Proof of Harvest approach to mining.

    Speakers (1)

    Nithin Palavalli

    Founder & CEO, RubiX Network Inc.

    Oct 20, 2021
    11:10 am
    12:10 pm
    Fintech x Blockchain
    Non-fungible tokens (NFT) and the art world

    Brittany Kaiser came out as a whistleblower who testified before the UK Parliament and in private before the Mueller investigation giving evidence of data abuse by Cambridge Analytica influencing the BREXIT referendum and the American election. 35,000 articles a day were written about her story. VESA is a Crypto artist with work featured on the cover of Forbes, now creating art with Brittany.

    Speakers (2)

    Brittany Kaiser

    Co-Founder, Own Your Data Foundation, VESA, Crypto Artist

    VESA

    Crypto Artist

    Oct 19, 2021
    4:10 pm
    4:30 pm
    Fintech x Blockchain
    Customer-centric Insurtech – Competing with Data

    Speakers (1)

    Dr. Samyr Mezzour

    Chief Innovation Officer - Intelligence, Blockchain/DLT, Digital Insurance & Payments, and Cybersecurity , House of InsurTech Switzerland (HITS), a Generali company

    Oct 19, 2021
    3:50 pm
    4:10 pm
    Fintech x Blockchain
    Knowing me, knowing you: Building engagement and loyalty with tailored algorithms

    AI-powered data analysis can identify customer needs to simplify and improve service interoperability to deliver a smoother CX. Beyond creating a prettier interface, by better understanding your customer will also enhance banking security with better authentication, data privacy and fraud protection – ultimately building trust and loyalty.

    Speakers (1)

    Yuan (Alan) Qi

    Vice President & Chief AI Scientist & Chief Data Officer; Head of Financial Intelligence , DAMO Academy, Ant Group

    Oct 19, 2021
    2:30 pm
    3:00 pm
    Fintech x Blockchain
    Negotiating beyond the price

    Constantly evolving partnerships and market conditions between stakeholders in the world of Fintech makes it ever more important to understand and advocate for your organization’s interests and align those with your partners and clients. This presentation with former FBI lead hostage negotiator looks at the strategies and practical suggestions for negotiating smarter.

    Speakers (1)

    Chris Voss

    CEO & Author , Black Swan Group

    Oct 19, 2021
    2:00 pm
    2:30 pm
    Fintech x Blockchain
    Neutralising bias: AI-enabled regulatory sandboxes for inclusive fintech

    AI enabled sandboxes are the most effective in jurisdictions who have a high number of firms focusing on innovation. They bridge the gap between innovation led firms and specific gaps in financial frameworks and governance. But that exposes them to the risk of being sympathetic to fintech firms. Can you avoid nepotism in AI? How can regulators avoid artificial interference in a natural selection of the market? How can regulators design competitive selection procedures that enable consumers to reap Fintech benefits?