Oct 19, 2021
11:00 am
12:30 pm
Workshops
THE MENTORING GEN Z PROGRAMME

The Marketing Mania Mentoring Sessions The Marketing Mania conference is a special moment in time for Mentoring Gen Z as we will be launching the programme across the region to help young people across the Middle East. The sessions will run across the two days, each with a range of highly prominent marketers sharing their journey and career advice to a live audience. It’s going to be an open conversation, led by two of the industry’s most acclaimed individuals, Ritchie Mehta and Mark Evans, where the mentors will have the opportunity to share some of their key lessons learnt along their career journey.
Why was it set up? Against the background of increasing youth unemployment and the changing nature of work, the mentoring programme aims to help young people navigate this reality to have a successful career within the marketing industry. The programme aims to forge connections between young people and those of who have achieved significant prominence across the marketing industry to give young people role models and a vision to aspire towards.
The Marketing Mania Mentoring Sessions The Marketing Mania conference is a special moment in time for Mentoring Gen Z as we will be launching the programme across the region to help young people across the Middle East. The sessions will run across the two days, each with a range of highly prominent marketers sharing their journey and career advice to a live audience. It’s going to be an open conversation, led by two of the industry’s most acclaimed individuals, Ritchie Mehta and Mark Evans, where the mentors will have the opportunity to share some of their key lessons learnt along their career journey.

Speakers (3)

Mark Evans

Managing Director – Marketing & Digital, Direct Line Group

Peter DeBenedicts

Chief Marketing Officer Middle East & Africa, Microsoft

Trixie LohMirmand

Executive Vice President, Dubai World Trade Centre