On the Fintech Surge MENA Surge Podcast, Bader Kalooti, Regional Director of Growth and Operations at Binance, recently shared insights into the company's growth, strategy, and the future of cryptocurrencies in the MENA region.
Kalooti highlighted the significant role of Web3 and blockchain technologies in driving efficiency, trust, and transparency across various sectors, not just in finance. "Web3 and blockchain have emerged as powerful solutions to optimize value transfer and bring about an era of heightened trust," he stated.
Binance's strategy in the MENA region focuses on a 'hyper-local' approach, recognizing the diversity of the 20 markets it covers. Kalooti emphasized the importance of understanding regional nuances to resonate with the audience. "We cater to the specificities of the region, ensuring our offerings align with local needs," he explained.
While Binance is renowned as a cryptocurrency exchange, Kalooti pointed out that it's essentially a Web3 ecosystem. The company's commitment to user-centricity ensures that funds are secure and that customer feedback is consistently integrated to enhance service quality.
Binance's grassroots approach has been instrumental in its 20X growth in the MENA region since 2020. Kalooti attributed this success to the company's focus on localization and adherence to local regulations.
On the topic of education and mass adoption, Kalooti emphasized the role of Binance Academy in bridging the knowledge gap. The academy offers a plethora of articles on Web3 and blockchain, available in over 20 languages. Collaborations with universities and 'Ask Me Anything' sessions further bolster Binance's educational initiatives.
Discussing Dubai's rise as a global crypto hub, Kalooti underscored the importance of regulations in paving the way for mass adoption. He mentioned Binance's 18 licenses worldwide as a testament to its commitment to operate within regulatory frameworks.
Kalooti concluded by drawing parallels between the current state of cryptocurrency adoption and the internet's developmental phase in 1999. He expressed optimism for the future, urging enthusiasts to remain patient and steadfast.
The insights were shared on the MENA Surge Podcast, powered by Fintech Surge and Future Blockchain Summit. The event will be taking place at Dubai Harbor from October 15 to 18, in association with GITEX GLOBAL.
Source: Industry News