We are a veteran GITEX exhibitor who has had wonderful experience with the exhibition over the years. It is always amazing to see the latest innovations and trends in our industries, which are telecommunications and IoT. GITEX provides a unique opportunity for meeting new people from the Middle East, Africa, and other parts of the world. We hope the 43rd edition of GITEX Global will follow this wonderful legacy and boost business to us and our highly valued clients and partners.
2. Are you planning to launch any products or services, demonstrate new technologies, or sign any partnerships during the show? Please provide details to help us amplify your presence.
We are planning to demonstrate our latest product enhancements to our existing customers, partners, and prospects. This year I would like to highlight our ultra-portable spectrum analyzer- Spectrum Compact designed for telco, critical communication, and defense users. We would like to showcase the kit for external PIM (passive intermodulation) detection. We will also demonstrate our IoT system, Aranet, which provides a solution for reducing energy costs for horticulture and building management clients. Given the rising prices of energy, this could be an optimal solution for many. And we can’t forget our point-to-point microwave radio systems that deliver reliable connectivity for the most demanding clients and industries in the region. SAF Tehnika is proud to share its experience in providing microwave radio solutions for oil & gas projects, where performance, reliability, and safety is critical. We offer ATEX compliant products that meet the needs for automation and surveillance for Industry 4.0 integration.
3. How important is GITEX Global for your business, and what is the volume of business growth you anticipate from your participation in the show?
As a well-established name in the region and industry, we look at our business growth from a long-term perspective. Participation in GITEX has shown its compounding effect on our business growth over the years and now it has become an irreplaceable annual event in our calendar.
4. How important is the Middle East and Africa for your business, and what is your growth strategy in the region over the coming years?
The Middle East and Africa have always played an important role in our business. We appreciate the opportunity to work with clients from diverse countries and provide solutions that suit their specific needs. Our growth strategy relies on our core values- we keep our promises, we keep things simple, and we are competent. Work ethics and our resilience even in challenging situations earn us the trust and loyalty of our clients - who also refer our solutions to their partners.
5. To what extent can the region’s bold digital transformation missions elevate the global tech ecosystem?
We see that region’s digital transformation missions are always ready to take one step further and go beyond accepted boundaries. Our company is from Latvia and knowing how Baltic States have regained their position in the global tech ecosystem in such a short time, we believe that everything is possible. The region’s digital transformation will have a strong impact on the global scale.
6. Which countries and industry verticals are you targeting as part of your business plan over the next 5-10 years?
Our company is always open for business with new partners from the region, so we are always monitoring trends and new opportunities in different countries. But I would like to always highlight our appreciation of long-term business partners from the Gulf region, especially UAE which welcomes us every year as the host nation of GITEX.
7. GITEX Global is accelerating the epic race for AI dominance in 2023: how is your business embracing the AI innovation wave?
We are closely watching the developments of AI and hope that the race for dominance will be a never-ending process which will provide only benefit for humanity. Our business in this race is playing a pivotal role by providing much needed connectivity and backbone solutions for industry. This hard work is sometimes left unnoticed by the masses, but always appreciated and well-known by the professionals.
8. Aside from AI, what is the world’s next big technology shift and how should government, business, and society prepare for it?
Our latest product is an IoT platform, Aranet, which reflects our conviction that future technological advancement will depend on finding ways to enhance efficiency to a higher degree. Without reliable and easy to deploy solutions like our wireless sensor system- Aranet, such advancement will be limited. As the famous Lord Kelvin quote says, “If you cannot measure it, you cannot improve it.”
9. GITEX Global and GITEX Impact will build up the momentum for COP 28, taking place in Dubai from 30 November -12 December. How do you see the adoption of ESG strategies by tech companies, and what are the critical factors for those initiatives leading to a more sustainable future?
As with any strategy, the success of ESG implementation depends largely on the existing internal culture of tech companies. ESG strategies require a long-term vision and a solid foundation of operational excellence. In a world where we often appreciate only the newest trends, we should not forget also about recognizing the companies with a strong track record and historical experience as the best role models for others to follow. SAF Tehnika has been in business for more than 20 years and our core values have enabled us to create a company culture that values efficiency, sustainability, and high work ethics. These factors allow us to continue applying the best practices that are now encompassed by the acronym ESG.
Get in touch with GITEX Press Office at media@gitex.com for media inquiries